Dental Marketing | Dental Curse Words Bedside manner is not a practice that applies only to doctors who work in a hospital. What you say around your dental patients is important. There are certain words that will instantly invoke fear in your patients on a psychological level. These words will make their visit less enjoyable and have them focusing on their […]
Dental Marketing | Turn Heads. Get Booked. Speaking and traveling can often leave you with little time to master your own marketing potential. Without a powerful campaign behind you, it can be difficult to achieve the exposure you need to get booked. That’s why we’ve prepared this quick guide to marketing yourself as a speaker. Why should you market yourself as a […]
Avoiding the Pitfalls of Unethical Marketing If it sounds too good to be true, then it usually is. Lately, we’ve noticed a couple of concerning and unethical sales tactics that have been hitting dentists pretty hard. Companies are taking initial marketing deposits, burning through them in a month, and then locking dentists into long-term contracts based on the initially impressive results. […]
9 Quick Tips For Your Facebook Success You’ve heard it dozens of times: as a business owner, you need to be on Facebook. In truth, this can feel confusing and frustrating to many dentists and doctors that simply do not have the time or desire to post photos or contribute online. Below are nine tips that will help you control your social […]
What are the Rules of the Road for Dental Marketing? As a dentist, placing a dental implant or providing an oral cancer exam may come to you as naturally as the mindless act of driving to work. However, getting down to the nuts and bolts of marketing your practice can be difficult, or downright confusing. Thankfully, we’ve prepared a powerful resource that breaks down exactly […]
Dental Marketing | Become the Dental Expert You Already Are Did you know that periodontal disease may put you at risk for developing Alzheimer’s disease? Your patients might not. According to recent research published in the Journal of Alzheimer’s Disease, the bacteria Porphyromonas gingivalis spread to the brains of mice who suffer from gum disease. In fact, researchers recently began trials on a vaccine for […]
Marketing for Dentists | How Do You Set Your Practice Apart? Why should patients choose you over other doctors in your area? If you can’t answer this question, then it’s time to take a moment and rethink your marketing strategy. Your answer is what we call your Unique Selling Proposition, or USP. As a dentist, your USP needs to be the foundation of your entire branding […]
Dental Marketing | The Power of Instagram Did you know there are over one billion active users on Instagram? Learn about the Power of Instagram in our latest infographic. Contact our team to learn more!
MDO: The Best of Both Worlds Scaling Quality Care with the Multi-Doctor Owned Model The MDO (Multi-Doctor Owned) Dental Business Model allows for business minded dentists to provide high quality care while scaling to multiple locations or accommodating multiple providers. Leading a privately owned dental practice while being the primary provider of care can limit growth potential and leave the dentist […]
Root Cause: An Opportunity Disguised as an Attack Since the release of the Netflix “Documentary”, Root Cause, the dental community has been put in a position to fiercely defend this great profession that restores health, improves appearance, and in many cases, relieves extreme discomfort for the general population. The synopsis, which seems quite misleading explains the following: “Root Cause is a feature length […]
