Dental Marketing | The Social 7 Post consistently, at least once per week. Include strategic hashtags & visually appealing graphics. Interact with our viewers by replying and liking comments. Publish multiple social media platforms. Encourage interaction by posting questions or polls. Avoid posting controversial content. Most importantly – be true to you!
Why You Shouldn’t Ask For Loyalty From Your Employees Recently I made a post asking the dentists who make up the Facebook group “Dental Marketing with Grace” if they could list only one main core value. The post generated excellent engagement and many members listed values that I easily agreed with and understood. When someone mentioned “loyalty”, my thoughts quickly oscillated between “that’s a […]
Do You Suffer From Decision Fatigue? It’s morning! In those few moments before your alarm clock goes off, before the sun rises just above the horizon and you are nestled under the covers, snoring away in blissful ignorance, the whole world holds its breath in anticipation for the start of the day. Truly a picture perfect scene of peace. Unfortunately, it’s […]
Dental Marketing | It’s Time to Try New Things A lot of people consider marketing to be something that is set up and then forgotten about. You’ve designed your website, you’ve got SEO up and running, and maybe you even have a few ads put in place. You’re done with your marketing now, right? Wrong. Marketing is always changing and adapting to better target […]
Dental Marketing | Do You Allow Yourself to Grow? We’re pretty open here at Identity Dental Marketing. But one thing we can’t stand is the phrase, “I’ll do it when”. “I’ll do it when I have the right team behind me” “I’ll do it when there are better opportunities” And our personal favorite, “I’ll do it when I have more time.” The truth is, […]
Dental Marketing | Determining Your Worth It can be challenging to figure out what you’re going to charge for all the different services you offer. While fee setting can be a determining factor in the success of your business, many of us don’t know where to begin. If the process of determining and then setting your fees is causing you anxiety, […]
Dental Marketing | It’s Not Just a Phase, Mom: Why Instagram is Here to Stay and How Your Business Should Take Advantage Instagram- even people living under rocks have heard of it. The social media platform’s popularity has skyrocketed to the point where animals have accounts that can rack up millions of followers and likes, not to mention a whole lot of money. If a cat with a grumpy face can use Instagram to become a household […]
Dental Marketing | Are You Utilizing Inside Out Marketing? Putting your shirt on inside out can be embarrassing. But when you consider your marketing from an inside-out perspective, it can do a world of good for your business, it’s persona, and ultimately, your success. Too often, we see other marketing companies trying to position your brand in a way that they “know” works. By […]
Dental Marketing | Big Case Marketing Tips Every practice is interested in getting large, profitable cases. But how do you go about attaining them? Up until now, you’ve probably been blindly casting a large net with the hopes of pulling up a great white along with all the guppies. But we’re here to tell you there are smarter, more precise ways. Instead […]
Dental Marketing | How to Protect Yourself from Unethical Salespeople Smooth talking, and with a confidence that would put Kanye West to shame, unethical salespeople can make almost anything seem like a good idea. They’re paid to do so. But more often than not, these are not the same people who will be doing your marketing work, and they’re not the people you’ll be talking […]
