What are the Elements of an Effective Website? Some websites sink. Some websites rise. How can you ensure that your practice’s website is visually stunning, fully-responsive, and functional? Learn the elements of what makes an effective website — or better yet, quiz yourself on your practice’s current website and see how you fare. Easy Navigation — Have you ever visited a website and […]
8 Reasons Your Ad Was Blocked by Facebook What determines if your Facebook Ad will be approved or denied? As the lucrative nature of advertising your practice on Facebook evolves, so do the restrictions and regulations. It can be difficult to stay up to date on what makes a strong ad, and what won’t make the cut. Here are eight reasons why your […]
How Do You Know if Your Marketing is Working? Ask any successful business owner about calculating the value of their investments and they will each tell you the same thing: analyze, analyze, and analyze. Depending on your unique marketing approach, determining the value of your strategies and adjusting them to fit your goals might seem overwhelming if you haven’t tried it before. Here are […]
Dental Marketing | Dental Curse Words Bedside manner is not a practice that applies only to doctors who work in a hospital. What you say around your dental patients is important. There are certain words that will instantly invoke fear in your patients on a psychological level. These words will make their visit less enjoyable and have them focusing on their […]
Avoiding the Pitfalls of Unethical Marketing If it sounds too good to be true, then it usually is. Lately, we’ve noticed a couple of concerning and unethical sales tactics that have been hitting dentists pretty hard. Companies are taking initial marketing deposits, burning through them in a month, and then locking dentists into long-term contracts based on the initially impressive results. […]
What are the Rules of the Road for Dental Marketing? As a dentist, placing a dental implant or providing an oral cancer exam may come to you as naturally as the mindless act of driving to work. However, getting down to the nuts and bolts of marketing your practice can be difficult, or downright confusing. Thankfully, we’ve prepared a powerful resource that breaks down exactly […]
Dental Marketing | Become the Dental Expert You Already Are Did you know that periodontal disease may put you at risk for developing Alzheimer’s disease? Your patients might not. According to recent research published in the Journal of Alzheimer’s Disease, the bacteria Porphyromonas gingivalis spread to the brains of mice who suffer from gum disease. In fact, researchers recently began trials on a vaccine for […]
Marketing for Dentists | How Do You Set Your Practice Apart? Why should patients choose you over other doctors in your area? If you can’t answer this question, then it’s time to take a moment and rethink your marketing strategy. Your answer is what we call your Unique Selling Proposition, or USP. As a dentist, your USP needs to be the foundation of your entire branding […]
Dental Marketing | The Power of Instagram Did you know there are over one billion active users on Instagram? Learn about the Power of Instagram in our latest infographic. Contact our team to learn more!
Root Cause: An Opportunity Disguised as an Attack Since the release of the Netflix “Documentary”, Root Cause, the dental community has been put in a position to fiercely defend this great profession that restores health, improves appearance, and in many cases, relieves extreme discomfort for the general population. The synopsis, which seems quite misleading explains the following: “Root Cause is a feature length […]
