10 Ways to Bring Your Practice into 2019 Each year, the dental profession evolves through new forms of technology, marketing, and an ever-important patient experience. Whether your marketing campaign started six months or six years ago, you still have an opportunity to embrace the coming year’s trends and techniques and stay ahead of the curve. As we move into the New Year together, […]
Dental Marketing | Learning to Let it Bounce Off There’s a trick to dealing with negativity in your life, whether it stems from unfounded criticism or unethical competition. It’s called letting it bounce off, and it will be one of the most important strategies you can learn as a business owner. By letting these negative moments bounce off, you can keep your motivation strong, […]
How Many Hours a Week Should You Spend on Marketing? How Many Hours a Week Should You Spend on Your Marketing? Running your own dental practice requires a lot more time and effort than just working with patients. As a dentist, you know this better than anyone. However, you may not know how much of your valuable time you should be spending on marketing. Your […]
Dental Marketing | The Modern Marketer What makes us a modern marketer? Find out in our latest infographic. Download the PDF Version Here! Contact us today to learn more about our unique marketing style!
What is the first thing you do for a new marketing client? When we work with a new client, the first step we take is to listen and learn about your branding. This is the most integral part of your marketing experience. So much more than your logo or tagline, your brand is what your patients will follow and trust. Below are a few key […]
Dental Marketing Agency | 3 Things You Should Be Doing on Social Media Social media marketing has become an opportunity worth considering for almost all business owners. With around 60% of users interacting with brands on social media[i] and more than 70% of the population having at least one social media account[ii], it is evident that these free tools are critical to capturing your full audience. For […]
Dental Marketing with Grace | How to Define Your Target Market When determining your target market, you need to first think about who you are and what makes you unique. Once you have this figured out, take some time to envision the ideal patients that you want to attract. For example, if you’re a dentist who loves performing high-quality cosmetic work, you’ll need to determine […]
Dental Marketing With Grace | Community Outreach for New Dentists Local outreach is a great way to gain exposure in your community. However, this type of marketing can be easier for some than it is for others. We have met with doctors who are more introverted and are less comfortable going out into the community. In these instances, I recommend elevating someone on your […]
Marketing with Grace | Why Do Dental Practices Go Out of Business? Dental practices are typically thriving businesses that continually grow. However, what happens when a dental practice is seeing a decrease in profits or is struggling to get off the ground? When I see a failing practice, there’s usually one common denominator: the dentist is leading the business without solid business advice or training from […]
Daily Grace | Four Ways to Improve Your Team Meetings If you own a business, it is important to find time to meet with your team. The frequency of these meetings will depend on what type of business you run. At Identity Dental Marketing, we work with a lot of dentists and encourage them to meet with their teams daily to identify the opportunities […]
