Buyer Beware: Marketing Scams (Part 2) We’re continuing our blog about marketing scams. Unfortunately, many agencies prioritize revenue over ethical customer service. The Identity Dental Marketing team takes pride in providing our clients with integrity, treating them with the respect and honesty they deserve. Directory Deception We regret to say we’ve seen clients come to me after being targeted with directory […]
Buyer Beware: Marketing Scams Integrity is everything in business. It is one of the pillars of my company. We hire by it, we live by it, and we accept clients by it. So nothing bothers us more than when other companies, especially marketing agencies, operate in an unethical manner. As any good doctor will say, “I know I’m not […]
Why Successful Practices Need Ongoing Marketing Marketing your practice should be a proactive approach, not a reactive one. Learn why successful practices need ongoing marketing in our latest blog. Consider This: Imagine a scenario in which you and your team have just invested in a short-term marketing approach such as a high-cost ad that runs for the duration of a month. […]
Spring Cleaning? 5 Ways To Refresh Your Branding This Year With March already upon us, the time for spring cleaning is quickly approaching. Is your practice’s branding in need of an update, as well? Learn five easy ways you can refresh your brand this year in our latest blog. Try a new color scheme. Not loving your logo or branding as much as you used […]
5 Ways to Increase Patient Referrals Referrals are one of the most important methods of reaching new patients. How can you get your community buzzing with positivity about your practice? Learn five tips for extending your reach to achieve new referrals in today’s blog. Set a goal. How many patient referrals are you receiving each month? How many would you like […]
Walking the Tightrope – 6 Factors That Can Help You Win New Patients Are you teetering on the edge between sustained, powerful growth, and another quiet month? Marketing your dental practice successfully requires an introspective look into the strategies and systems you are implementing on a daily basis, whether online, over the phone, or in-office. Learn 6 factors that can help you win new patients in our latest […]
Top 4 Marketing Strategies for Dental Startups You’ve just started your own dental practice. Your team is trained, your phones are ready, and you’re ready to start your career off right. One question remains: how do you reach and retain the ideal, new patients you hope to serve? In this article you will learn the top 4 marketing strategies for dental startups. […]
What are the Elements of an Effective Website? Some websites sink. Some websites rise. How can you ensure that your practice’s website is visually stunning, fully-responsive, and functional? Learn the elements of what makes an effective website — or better yet, quiz yourself on your practice’s current website and see how you fare. Easy Navigation — Have you ever visited a website and […]
8 Reasons Your Ad Was Blocked by Facebook What determines if your Facebook Ad will be approved or denied? As the lucrative nature of advertising your practice on Facebook evolves, so do the restrictions and regulations. It can be difficult to stay up to date on what makes a strong ad, and what won’t make the cut. Here are eight reasons why your […]
How Do You Know if Your Marketing is Working? Ask any successful business owner about calculating the value of their investments and they will each tell you the same thing: analyze, analyze, and analyze. Depending on your unique marketing approach, determining the value of your strategies and adjusting them to fit your goals might seem overwhelming if you haven’t tried it before. Here are […]
