Internal Marketing: Targeting Your Existing Patients Too often dentists focus on bringing in new patients, that they forget there is already a captivated patient population in front of them. It’s a ‘can’t see the forest for the trees’ situation. What is Internal Marketing When you hear the term ‘marketing’, the first thing that comes to mind is likely ads, websites, and […]
Buyer Beware: Marketing Scams (Part 2) We’re continuing our blog about marketing scams. Unfortunately, many agencies prioritize revenue over ethical customer service. The Identity Dental Marketing team takes pride in providing our clients with integrity, treating them with the respect and honesty they deserve. Directory Deception We regret to say we’ve seen clients come to me after being targeted with directory […]
Buyer Beware: Marketing Scams Integrity is everything in business. It is one of the pillars of my company. We hire by it, we live by it, and we accept clients by it. So nothing bothers us more than when other companies, especially marketing agencies, operate in an unethical manner. As any good doctor will say, “I know I’m not […]
3 Things We Do to Hinder Our Success In my recent conversation with a business owner, we were discussing business strategies to help her. Her business wasn’t growing as quickly as she needed it to in order to cover her overhead. In strategizing and coming up with ideas with her, she gave me some very strong resistance which manifested in these three things […]
Why Successful Practices Need Ongoing Marketing Marketing your practice should be a proactive approach, not a reactive one. Learn why successful practices need ongoing marketing in our latest blog. Consider This: Imagine a scenario in which you and your team have just invested in a short-term marketing approach such as a high-cost ad that runs for the duration of a month. […]
Smart Marketing for Big Cases How can you become the go-to dentist in your community for larger cases such as dental implants or complete smile replacement? The answer is smart marketing. Learn how to expand your reach for big cases in our latest blog. Building Credibility through Patient Education Why should your patients choose dental implants over a cheaper, quicker […]
How Busy is Too Busy? 5 Tips for Ensuring Practice Growth Are you too busy meeting with current patients to worry about attracting new ones? Keeping a full schedule is crucial for your success as a dentist, but can often leave you with little time or energy to consider the big picture moving forward. Here are five easy tips to ensure your practice stays growing when […]
Spring Cleaning? 5 Ways To Refresh Your Branding This Year With March already upon us, the time for spring cleaning is quickly approaching. Is your practice’s branding in need of an update, as well? Learn five easy ways you can refresh your brand this year in our latest blog. Try a new color scheme. Not loving your logo or branding as much as you used […]
14 Frequently Asked Questions about Facebook for Dentists Do Facebook’s evolving tools and strategies leave you with questions about how to market your practice with confidence? Equip yourself with the answers to the most frequently asked questions we’ve heard in dental marketing. 1. How will an active Facebook presence benefit my practice? Building an active Facebook presence through both organic and paid reach […]
Dental Marketing | The Power of Pinterest Does your practice have a presence on Pinterest? Learn about the power of Pinterest in our latest infographic. Contact our office to learn how to maximize your social media accounts!
