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Don’t be afraid to ask for help when you need it. I have a friend/client who just had one of the most difficult 24 hours of their life and we happened to have a marketing meeting with her at the same time and she just needed some extra help. She just needed someone to listen […]
Sometimes we believe patients miss their appointments because they don’t value us, or they think other things are more important. There are plenty of theories, all of which bring some validity, but we are missing the big point as to why patients do not show to their appointment. It starts with ownership. Ownership of your […]
Sometimes when people think of marketing, they think of something that is false, pushy, or over-promising. This causes people, especially in the dental community, to steer away from marketing. I wanted to give you a new perspective of how I view marketing and why I’m so passionate about it and find it so fun. Marketing […]
It’s challenging to know the right strategy for what you’re going to charge. You’d think the lower the fee, the higher number of patients you have. In certain specialties and industries, your fee is how people perceive your value. Under-pricing your services may attract the wrong type of patient and set your business up for […]
You offer your patients a variety of services to meet their needs. These are services that the patient either needs or would benefit from. By offering them, you offer patient convenience while building revenue. So why is your patient acceptance so low? It could be your marketing! What’s Happening? You hand out the exact same […]
Too often dentists focus on bringing in new patients, that they forget there is already a captivated patient population in front of them. It’s a ‘can’t see the forest for the trees’ situation. What is Internal Marketing When you hear the term ‘marketing’, the first thing that comes to mind is likely ads, websites, and […]
We’re continuing our blog about marketing scams, if you’d like to read part 1, click here. Unfortunately, many agencies prioritize revenue over ethical customer service. The Identity Dental Marketing team takes pride in providing our clients with integrity, treating them with the respect and honesty they deserve. Directory Deception We regret to say we’ve seen […]
Integrity is everything in business. It is one of the pillars of my company. We hire by it, we live by it, and we accept clients by it. So nothing bothers us more than when other companies, especially marketing agencies, operate in an unethical manner. As any good doctor will say, “I know I’m not […]
In my recent conversation with a business owner, we were discussing business strategies to help her. Her business wasn’t growing as quickly as she needed it to in order to cover her overhead. In strategizing and coming up with ideas with her, she gave me some very strong resistance which manifested in these three things […]