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Internal Marketing: Targeting Your Existing Patients

Too often dentists focus on bringing in new patients, that they forget there is already a captivated patient population in front of them. It’s a ‘can’t see the forest for the trees’ situation. What is Internal Marketing When you hear the term ‘marketing’, the first thing that comes to mind is likely ads, websites, and […]

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Buyer Beware: Marketing Scams

Integrity is everything in business.  It is one of the pillars of my company.  We hire by it, we live by it, and we accept clients by it.  So nothing bothers us more than when other companies, especially marketing agencies, operate in an unethical manner. As any good doctor will say, “I know I’m not […]

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3 Things We Do to Hinder Our Success

In my recent conversation with a business owner, we were discussing business strategies to help her. Her business wasn’t growing as quickly as she needed it to in order to cover her overhead. In strategizing and coming up with ideas with her, she gave me some very strong resistance which manifested in these three things […]

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Why Successful Practices Need Ongoing Marketing

Marketing your practice should be a proactive approach, not a reactive one. Learn why successful practices need ongoing marketing in our latest blog. Consider This: Imagine a scenario in which you and your team have just invested in a short-term marketing approach such as a high-cost ad that runs for the duration of a month. […]

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