Dental Search Engine Optimization (SEO) Identity Dental Marketing Search Engine Optimization (SEO) is the process used to get your website to the top of Google and other search engine results when your prospective patients search for your services. 90% of people searching for a service never make it to the second page of results. Dentists benefit greatly from a specialized local search engine optimization program. At Identity Dental Marketing, we provide the most effective and affordable SEO plans and expect to achieve first page results. Ask us about our effective and affordable SEO plans. Read more about our stance on ethical SEO practices.