Do you know the difference between fact or fiction when it comes to marketing your practice? Don’t be misled about the answers you deserve as a business owner. Follow along as we break down common myths and misconceptions about dental marketing in today’s blog. Myth 1: Dental marketing simply means having a great website. While […]
Are you teetering on the edge between sustained, powerful growth, and another quiet month? Marketing your dental practice successfully requires an introspective look into the strategies and systems you are implementing on a daily basis, whether online, over the phone, or in-office. Learn 6 factors that can help you win new patients in our latest […]
Did you know that educating your potential patients can build their trust, giving them reason to travel longer distances and accept the treatment they need? By establishing credibility with your community through education-based marketing, you can ensure that you have their goals, interests, and oral health in mind. Learn how utilize education in your marketing […]
You’ve just started your own dental practice. Your team is trained, your phones are ready, and you’re ready to start your career off right. One question remains: how do you reach and retain the ideal, new patients you hope to serve? In this article you will learn the top 4 marketing strategies for dental startups. […]
Has a negative online review lowered your team’s morale? Don’t give up. For every 99 positive, rewarding experiences you make with others, there is usually one encounter that is unavoidably difficult. Here you will learn how to respond to a negative review with poise while showing you value the opinions of your patients. Read the […]
Is your content marketing building momentum and exposure for your practice, or does it need a trip to the gym? Each blog or social media post you create should be done so with three main priorities in mind: brand awareness, building your SEO and exposure, and creating credibility through patient education. If your content marketing […]
Everybody loves a great story, and everybody loves a great storyteller. The same concept holds true in dental marketing. By creating a narrative in your messaging, you can engage your potential patients much easier than with standalone ads. In this guide, you will learn about sequential advertising and how you can implement it to benefit […]
Any successful small business owner wears many hats. At times, leadership can be exciting and rewarding. At other times, it can cause exhaustion. The stress brought on by rapid business growth can cause anxiety that can seep into the atmosphere and rust the well-oiled machine you’ve worked so hard to build. If you notice yourself […]
Designing the best possible logo for your practice isn’t just about being innovative or unique. Did you know that the colors you choose can convey vastly different emotions for your patients? Research from the Institute of Color Research has shown that within the first 90 seconds of viewing a website, branding, or product, your audience […]
Did you know that Facebook and Google command over half of the digital advertising market share? According to Statista, these two giants were worth 37.2% and 19.6% respectively during 2018. How can you determine which avenue is best for your unique practice goals? Learn the pros, cons, and strategies behind each in our latest blog. […]
