affordable dental marketing

Does Your Marketing Tell a Story?

Everybody loves a great story, and everybody loves a great storyteller. The same concept holds true in dental marketing. By creating a narrative in your messaging, you can engage your potential patients much easier than with standalone ads. In this guide, you will learn about sequential advertising and how you can implement it to benefit […]

7 Signs of a Weak-Minded Leader

Any successful small business owner wears many hats. At times, leadership can be exciting and rewarding. At other times, it can cause exhaustion. The stress brought on by rapid business growth can cause anxiety that can seep into the atmosphere and rust the well-oiled machine you’ve worked so hard to build. If you notice yourself […]

What Does Your Logo Color Say About You?

Designing the best possible logo for your practice isn’t just about being innovative or unique. Did you know that the colors you choose can convey vastly different emotions for your patients? Research from the Institute of Color Research has shown that within the first 90 seconds of viewing a website, branding, or product, your audience […]

Facebook Ads Versus Google Ads — Which Should You Bet On?

Did you know that Facebook and Google command over half of the digital advertising market share? According to Statista, these two giants were worth 37.2% and 19.6% respectively during 2018. How can you determine which avenue is best for your unique practice goals? Learn the pros, cons, and strategies behind each in our latest blog. […]

What are the Elements of an Effective Website?

Some websites sink. Some websites rise. How can you ensure that your practice’s website is visually stunning, fully-responsive, and functional? Learn the elements of what makes an effective website — or better yet, quiz yourself on your practice’s current website and see how you fare. Easy Navigation — Have you ever visited a website and […]

How Can Your Practice Achieve a 5-Star Reputation?

Did you know that your online reviews can make or break your new patient attraction? Google and Facebook reviews are a critical resource in your marketing, but often overlooked. In this blog, we explain why a 5-star reputation is important, and how to adjust your strategies to attain one. What is a 5-Star Reputation Worth? […]

The Dos and Don’ts of SEO for Dentists

Did you know that Search Engine Optimization (SEO) is one of the most cost-effective and reliable strategies for attracting new patients? Your goal is for your website to be first when someone searches for a keyword such as ‘dentist near me.’ However, in the race to get to the top of Google, there are many […]

Top 5 Tips for Terrific Testimonials

Patient testimonials are an invaluable way to set yourself apart as a top dentist in your area. Once you have scheduled a few of your happiest patients to record their video testimonial, you’ll want to maximize the use of their time to create a strong, compelling video. We’ve gathered our top five tips for recording […]

8 Reasons Your Ad Was Blocked by Facebook

What determines if your Facebook Ad will be approved or denied? As the lucrative nature of advertising your practice on Facebook evolves, so do the restrictions and regulations. It can be difficult to stay up to date on what makes a strong ad, and what won’t make the cut. Here are eight reasons why your […]