Internal Marketing: Targeting Your Existing Patients Too often dentists focus on bringing in new patients, that they forget there is already a captivated patient population in front of them. It’s a ‘can’t see the forest for the trees’ situation. What is Internal Marketing When you hear the term ‘marketing’, the first thing that comes to mind is likely ads, websites, and […]
6 Factors That Can Help You Win New Patients Are you teetering on the edge between sustained, powerful growth, and another quiet month? Marketing your dental practice successfully requires an introspective look into the strategies and systems you are implementing on a daily basis, whether online, over the phone, or in-office. Learn 6 factors that can help you win new patients in our latest […]
What Does Your Logo Color Say About You? Designing the best possible logo for your practice isn’t just about being innovative or unique. Did you know that the colors you choose can convey vastly different emotions for your patients? Research from the Institute of Color Research has shown that within the first 90 seconds of viewing a website, branding, or product, your audience […]
How Do You Set Your Practice Apart? Why should patients choose you over other doctors in your area? If you can’t answer this question, then it’s time to take a moment and rethink your marketing strategy. Your answer is what we call your Unique Selling Proposition, or USP. As a dentist, your USP needs to be the foundation of your entire branding […]
Dentistry’s Missed Marketing Opportunity About 5 billion YouTube videos are viewed daily, yet you don’t have an active YouTube channel. This is great! We’ve found another opportunity for you to connect with your patients, friends, followers and neighbors. While presenting to a fine group of specialists last year, I was talking about the potential of the platform and how […]
How to Define Your Target Market When determining your target market, you need to first think about who you are and what makes you unique. Once you have this figured out, take some time to envision the ideal patients that you want to attract. For example, if you’re a dentist who loves performing high-quality cosmetic work, you’ll need to determine […]
Community Outreach for New Dentists Local outreach is a great way to gain exposure in your community. However, this type of marketing can be easier for some than it is for others. We have met with doctors who are more introverted and are less comfortable going out into the community. In these instances, I recommend elevating someone on your […]
Track New Patients to Track Success Dental Marketing It is important that you have a system in place for keeping track of new patient referrals. Doing so not only makes it easier to report to your marketing consultant or practice management coach, but it also provides a way to measure your progress. You can create a simple report that tracks the […]
Featured Website: Upper Valley Pediatric Dentistry What is a great website? What features or functions come to mind when you think of an effective website. Our team of results-driven, creative minds thrive on helping dentists and dental professionals showcase their skills and attract new patients through effective website design. This month we’re highlighting Upper Valley Pediatric Dentistry’s website. Scrolling Is In […]
Facebook Trending: A Primer With almost 2 billion monthly users and growing, Facebook has cemented itself as one of the best resources for connecting with others on the web. For businesses, it provides a unique intersection by allowing you to quickly spread information while still maintaining a personal touch and building a good rapport with your followers. With its […]
