Hitting Your Target Market Before building your marketing strategy, consider: What kind of dentistry is most fulfilling? Do you enjoy seeing results? Is it profitable? It’s very important to consider these factors when choosing your marketing plan so you can specifically target the types of cases you want. You can run an ad on social media targeting specific services […]
There’s a Gift in Giving Don’t be afraid to ask for help when you need it. I have a friend/client who just had one of the most difficult 24 hours of their life and we happened to have a marketing meeting with her at the same time and she just needed some extra help. She just needed someone to listen […]
Train Your Patients to Keep Their Appointments Sometimes we believe patients miss their appointments because they don’t value us, or they think other things are more important. There are plenty of theories, all of which bring some validity, but we are missing the big point as to why patients do not show to their appointment. It starts with ownership. Ownership of your […]
Embracing Marketing for Practice Growth Sometimes when people think of marketing, they think of something that is false, pushy, or over-promising. This causes people, especially in the dental community, to steer away from marketing. I wanted to give you a new perspective of how I view marketing and why I’m so passionate about it and find it so fun. Marketing […]
Do Your Fees Match Your Service Quality? It’s challenging to know the right strategy for what you’re going to charge. You’d think the lower the fee, the higher number of patients you have. In certain specialties and industries, your fee is how people perceive your value. Under-pricing your services may attract the wrong type of patient and set your business up for […]
