10 Dental Marketing Myths 1. You get what you pay for. Almost every dentist I work with has been burned in the past by an over priced program that has under delivered. Price and results do not always directly correlate. 2. As a dentist, you should just walk into the operatory and go to work, without having to worry about […]
Dental Marketing: Where to Start Grace explains how trust is important when choosing a dental marketing consultant. It’s okay to start small.
Good News, Bad News, and More Good News The Good News You’re looking for new patients, and they are looking for you too! With the dawn of the social media age, the buying process has been flipped upside down. Now, instead of making a decision based on just what has been presented in ads and websites, consumers are also making buying decisions based […]
10 Ways to Improve the Patient Experience 10. Greet your new patients with a handshake and kind introduction. 9. Offer water bottles, coffee and tea in your waiting area. 8. Let your patients know that as a courtesy you will submit to their insurance company. 7. Take at least 10 minutes talking with the patient and asking specific questions. When seeing a […]
New, Simple Way to Attract Patients As you may know, one bad review may prevent a new patient from calling your practice. Did you know that you are on these review sites whether you like it or not? It’s true! Just Google search your name or practice name and watch as you come up on sites like Healthgrades, Yelp, Doctoroogle, Google+, […]
Dental Logo: Having an Identity Crisis? Take a moment to examine your current logo. What do you take away from its design? Your logo is not your brand. It is a part of brand identity, but it is not your brand. People are meant to identify your logo and instantly connect it with your brand and its overall message, without any […]
Time for a New Sign? The other morning on the way to work I noticed something interesting while waiting for a light to change. Off to the left was a small shopping plaza. It was not much different from any of the others found scattered along almost every busy road and highway. But what really caught my attention was a […]
