Month: October 2018

Ethical Dental Marketing Company | Desperate Times and Backyard Dentists

A recent study by the University of Washington Dental School’s Dental Fears Research Clinic found that an estimated fifty percent of Americans avoid going to the dentist out of a fear or their anxiety. That adds up to roughly about 150 million people. It is a shocking figure, but not as shocking as the 73% […]

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Ethical Dental Marketing | Dental Office Scripts

So you’re looking for some scripts, eh?  Now I’m not totally against scripts.  In fact, I often devise custom scripts for my clients. However, I do have my reservations. Scripts, like many marketing tools have been exploited by marketing companies.  The same script doesn’t work for every office, even though companies may try to sell […]

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