About Us

We have seen that real results come from a collaboration of strategic dental marketing strategies. Each team member brings a unique skill set that will contribute to the success of your dental practice. We're here for you!

How We’re Different

  • Personal Attention: Whether you need a brief second opinion or you have an immediate pressing concern, we're here for you. Your success is our success.
  • Dental Experience: Several members of our team have worked in the dental office, we understand the unique obstacles you face on a regular basis. We have the ability to provide a complete list of marketing services and consulting that specifically relates to you.
  • Proven Strategies: We don't just make suggestions, we make suggestions that work. We're confident that our suggestions will bring a measurable increase in business, new patients and organization for your dental practice.

Get to know Grace


Grace is the proud owner of Identity Dental Marketing where she has made it her personal mission to improve the business of each dental practice she works with by a measurable amount. In her first position as a Marketing Director for a multiple location dental practice, she tripled the number of new patients seen on a monthly basis (in 3 short months, on the same marketing budget). From there, she created a variety of sales-focused training workshops, attended many marketing seminars and became obsessed with dental marketing and branding as whole.

Recently selected as a 2019 Honoree at the Daily Herald Business Ledger’s Influential Women in Business Awards, Grace is led by her philosophy of helping as many people succeed as she can.

Over the course of her career, Grace has become a recognized Dental Marketing expert. She was featured as an expert on the ADA 2016 Dental Marketing Expert Panel and has authored articles in professional journals, most recently penning a Dental Marketing article for Practice Booster's Insurance Solutions Newsletter. Grace has experience in the creation and execution of marketing strategies, public and community relations, networking, patient communications, staff sales training, phone scripting and training, advertising, internet/web presence, SEO (search engine optimization), direct mail programs, email newsletters, and much more.

An accredited international speaker, Grace approaches every speaking engagement as an opportunity to educate, empower, and entertain her audience. She teaches dentists how to achieve practice growth in the most ethical and efficient ways. She inspires her audience to embrace change in order to grow. Whether connecting with an audience of 20 or 200, Grace's information can transform a surviving practice into a thriving practice.

Dental Marketing is Grace’s passion and she is committed to providing you with a superior marketing and consulting experience.

Get to know Megan

Director of Excellence

Our Director of Excellence, Megan, is a knowledgeable and efficient asset in our Digital Marketing Department. Megan enjoys having her finger on the pulse of marketing trends, and she works to implement strategies that lead to practice growth for our clients. Around the Identity office, Megan is recognized for her resourceful nature and desire to learn and master new skills.

When Megan isn’t assisting in Identity’s marketing efforts, she’s probably reading or spending time with her family, friends, and cat, Alejandro. Come football season, you’ll find Megan donning green and gold, cheering her Green Bay Packers to victory.

Get to know Conor

Marketing Strategist

Bringing his trademark energy and charisma to everything he does, Conor truly embodies the Identity Dental Marketing Culture. As a marketing strategist, he makes sure that communication with his clients is productive, clear, and enjoyable.

Conor brings years of marketing and public speaking experience to the position as well. Receiving a Bachelor’s Degree in Marketing from The University of Tampa, he has a background in programmatic, digital, and sports marketing. Conor is also certified in Digital Sales, Google Ads Video, Google Ads Display, Shopping Ads, Google Ads Mobile, and Google Ads Search. He uses that knowledge and intuitive style every single day to give you the best quality of service. If you work with us, chances are you’ll get to meet Conor first hand. We highly recommend it.

Coming from a family of six (seven if you count their dog, Grace) it’s no surprise that Conor loves talking with people to learn about their lives and marketing needs. Despite his big time contributions to our team, Conor enjoys the little things in life, like hanging out with his friends and family, traveling, or exercising.

Get to know Marie

Human Resources

Marie claims that her cat, Luna, tells her she’s awesome every day. Coming from a cat, that’s a pretty glowing endorsement and we have to concur.

As our Director of Human Resources, Marie loves the interpersonal aspect of her work and uses her strong, hands-on background in psychology to bring empathy and understanding to the role. With a Bachelor of Science in Psychology from Northern Illinois University and years of experience in HR, we’re thrilled to have her as a part of our team.

Among her many talents, Marie is also fluent in Spanish and showcases that by listening to Corridos every day. Her love of music inspired her to be a concert violinist for over 20 years as well.

When she’s not working, Marie loves to chill out with her (supposedly talking) cat and is always down to listen to horror fiction and true crime podcasts. Marie’s positivity and work ethic make Identity Dental Marketing better every day.

Get to know Lindsay

 Graphic Designer

Lindsay believes that a picture is worth 1000 words, and loves being able to create a powerful image that impacts someone's business. With a Bachelor's Degree in Media Studies from the University of Wisconsin Platteville with an emphasis in Photography and Web Development, and a double minor in Social Media and Business Administration, she's sure to get the job done.

In her free time, Lindsay enjoys traveling, snowboarding, rock climbing, hiking, and staying active. She's been to over 30 states and Canada, but has yet to use her passport. When she's not spending time outdoors, you can find her watching scary movies with a giant bowl of popcorn.

"Graphic design gives you the ability to express yourself and your creativity and it's something that makes me excited to wake up doing every day!"


Get to know Tyler

Internet Marketing Associate

Tyler has a Bachelors Degree in Communication from The University of Illinois at Urbana-Champaign with a Minor in Public Relations. He loves putting 100% into whatever comes his way and is always open to new challenges. He is known as a resourceful teammate and is always available to lend a hand.

In his free time, Tyler enjoys watching films and critiquing films, playing new board games with friends, and traveling with his girlfriend. If you ask nicely, he may even show you a trick from his days of being a professional magician.

Get to know Terry

Marketing Strategist 

Terry loves interacting with new clients and providing them with the tools to help them succeed in their business. He shows a level of integrity that makes the client feel comfortable in creating a marketing plan that fits their needs. He enjoys working with Identity Dental Marketing because "It is very easy to transfer your belief to the client when your feelings about your company are authentic. I know that we will be 100 percent transparent in the services that we provide."

Get to know Emma

Internet Marketing Strategist

Emma is one of our Internet Marketing Associates and loves diving into the details of search engine optimization. She is always excited to find new ways to optimize your website.

Emma brings a positive attitude to the office and looks forward to helping our clients in any way that she can. She finds her work extremely rewarding.

In her spare time, Emma enjoys spending time with her family (including an identical twin sister!), friends, and dog (Bella). She enjoys getting outside to hike, bike ride, rollerblade, and enjoy the warm weather. Emma is a movie/TV fanatic and loves talking about the latest flicks.



About our Developers

Our developers work tirelessly to create engaging dental websites, coded and designed to deliver results and exceed your expectations.

With over 10 years of experience in custom website development, our team uses the most current methods to combine form and functionality into the best solutions for you.

Get started on your website today.