About Us

We have seen that real results come from a collaboration of strategic dental marketing strategies. Each team member brings a unique skill set that will contribute to the success of your dental practice. We're here for you!


Get to know Grace



Grace is the proud owner of Identity Dental Marketing where she has made it her personal mission to improve the business of each dental practice she works with by a measurable amount. In her first position as a Marketing Director for a multiple location dental practice, she tripled the number of new patients seen on a monthly basis (in 3 short months, on the same marketing budget). From there, she created a variety of sales-focused training workshops, attended many marketing seminars and became obsessed with dental marketing and branding as whole.

Over the course of her career, Grace has become a recognized Dental Marketing expert. She was featured as an expert on the ADA 2016 Dental Marketing Expert Panel and has authored articles in professional journals, most recently penning a Dental Marketing article for Practice Booster's Insurance Solutions Newsletter. Grace has experience in the creation and execution of marketing strategies, public and community relations, networking, patient communications, staff sales training, phone scripting and training, advertising, internet/web presence, SEO (search engine optimization), direct mail programs, email newsletters, and much more.

An accredited international speaker, Grace approaches every speaking engagement as an opportunity to educate, empower, and entertain her audience. She teaches dentists how to achieve practice growth in the most ethical and efficient ways. She inspires her audience to embrace change in order to grow. Whether connecting with an audience of 20 or 200, Grace's information can transform a surviving practice into a thriving practice.

Dental Marketing is Grace’s passion and she is committed to providing you with a superior marketing and consulting experience.

Get to know Megan

Director of Excellence

Our Director of Excellence, Megan, is a knowledgeable and efficient asset in our Digital Marketing Department. Megan enjoys having her finger on the pulse of marketing trends, and she works to implement strategies that lead to practice growth for our clients. Around the Identity office, Megan is recognized for her resourceful nature and desire to learn and master new skills.

When Megan isn’t assisting in Identity’s marketing efforts, she’s probably reading or spending time with her family, friends, and cat, Alejandro. Come football season, you’ll find Megan donning green and gold, cheering her Green Bay Packers to victory.

Get to know Meg

Project Manager

As our Lead Graphic Designer, Meg brings her creativity and passion to every project. Meg loves art in all its myriad forms and enjoys designing a wide range of print and online materials for our clients. Meg loves working with a team that encourages her to learn, grow, and achieve without limits.

Outside the office, Meg loves spending time with her husband and young daughter and son. On a sunny day, Meg and her family can often be found outside enjoying a motorcycle ride together.

Get to know Angela

Administrative Director

Angela is one of our Administrative Assistants. She brings over 12 years experience in the healthcare field working in surgeons’ offices. Angela brings a can-do attitude to her work and is always willing to learn something new. Her greatest reward is helping clients convey their strengths and passion for their patients through the content she compiles.

Outside of the office, Angela enjoys spending time with her husband and daughter. Together they work on DIY home renovation projects. Angela’s hobbies include doing crafts, crocheting, and photographing nature.

Get to know Deana

Marketing Strategist

Deana is a force to be reckoned with and we’re certainly glad to have her calling Identity Dental Marketing home. Generating an atmosphere of “nothing is impossible”, this marketing strategist adds another level of energy and drive to our company. Deana provides our clients with the best possible service and if you spend any amount of time talking to her, you’ll realize that this positive energy is brought to the lives of everyone she meets. 

In her nearly 30 years of dental experience, Deana seems to have found the secrets to acclaim and excellence in her life. She is a current Fellow in AADOM where she is a Lifetime Member, Ambassador and Education Content Creator. She is also a member of the Speaking Consulting Network and top ranking Spotlight on Speaking participant in 2018. Published in both DEW Life Magazine and the AADOM Observer, Deana is a trusted expert and influencer in the dental industry.

Somehow, between all of this incredible success, Deana manages to find time to hike and visit the beach with her husband, Carey and their “doggie daughter”, Ginger Ann. Her other children, Sam and Hannah, are pretty important to her as well.

Get to know Conor

Marketing Strategist

Bringing his trademark energy and charisma to everything he does, Conor truly embodies the Identity Dental Marketing Culture. As a marketing strategist, he makes sure that communication with his clients is productive, clear, and enjoyable. 

Conor brings years of marketing and public speaking experience to the position as well. Receiving a Bachelor’s Degree in Marketing from The University of Tampa, he has a background in programmatic, digital, and sports marketing. Conor is also certified in Digital Sales, Google Ads Video, Google Ads Display, Shopping Ads, Google Ads Mobile, and Google Ads Search. He uses that knowledge and intuitive style every single day to give you the best quality of service. If you work with us, chances are you’ll get to meet Conor first hand. We highly recommend it.

Coming from a family of six (seven if you count their dog, Grace) it’s no surprise that Conor loves talking with people to learn about their lives and marketing needs. Despite his big time contributions to our team, Conor enjoys the little things in life, like hanging out with his friends and family, traveling, or exercising.

Get to know Danny

On-Site Videography/Photography Director

Danny has an extensive background in photography and videography. He enjoys meeting doctors and office staff and helping to showcase what makes them unique. Danny loves being able to talk with patients and help them to share their stories about how dental care has changed their lives.

Danny is an avid long-distance runner, hiker, and cyclist. When not working with camera in hand, he likes spending time woodworking and spending time with his wife and two children.

Get to know Michelle

Graphic Designer

Michelle is one of our Graphic Designers and utilizes her experience, passion for design, and creativity in every project.

Outside the office, Michelle enjoys spending time with her boyfriend and dog. Her love of dogs is exemplified by fostering dogs and puppies. In her down time, she can be found watching her favorite movies and TV shows, while drinking a hot cup of tea and snacking on cookies. Michelle’s hobbies include photography and viewing gardens.

Get to know Carl

Internet Marketing Associate

Carl is one of our enthusiastic internet marketing associates. He is a native of the Chicagoland area and comes from an 8 year inside sales background. He loves working for an ethical marketing company in an industry that helps people live healthier happier lives.

When Carl isn't busy marketing an event or helping clients build their brand, he's probably spending time with his big Italian family or taking in a movie. During the Summer months you can find him inside the Friendly Confines of Wrigley Field cheering on his favorite baseball team, the Chicago Cubs.

Get to know Casey

Internet Marketing Associate

Casey is one of our Digital Marketing Assistants with a passion for writing and social media. She loves using digital marketing as a way to foster communication and form working relationships with current and future clients.

When Casey isn't writing blogs or updating websites, you'll find her cuddled up with her three dogs. Being a biology enthusiast, you'll find her walking through the forest during the warmer months trying to identify local fauna, fungi and animals.

Get to know Alexa

Internet Marketing Associate

What would our office do without the verifiable ray of sunshine that is Alexa? As one of our amazing digital marketing associates, Alexa enjoys watching her challenging work add up to big differences for both our clients and their patients. With an unflagging positivity, she is willing to do whatever it takes to satisfy our clients with creative and lasting solutions. 

Alexa has a wealth of knowledge that she works on expanding constantly. In that endeavor, she has garnered experience in photography, graphic design, and even cross stitching. If you need any cross stitched marketing materials, she’s your go to.

In her free time Alexa enjoys spending time with her trouble maker of a Cocker Spaniel named Athena and collecting vintage beer signs.

Get to know Chris

Content Writer


Chris, as our content writer, loves to write things about other people. Creating a story that describes your personal brand is something that brings him incredible joy. However, when he has to do the same for himself, the joy seems to magically disappear. So we’ll keep things brief.

When Chris isn’t writing for our team, he can usually be found spending time outdoors with friends, playing the piano, eating, or some combination of the three.

Get to know Marie

Human Resources


Marie claims that her cat, Luna, tells her she’s awesome every day. Coming from a cat, that’s a pretty glowing endorsement and we have to concur.

As our Director of Human Resources, Marie loves the interpersonal aspect of her work and uses her strong, hands-on background in psychology to bring empathy and understanding to the role. With a Bachelor of Science in Psychology from Northern Illinois University and years of experience in HR, we’re thrilled to have her as a part of our team.  

Among her many talents, Marie is also fluent in Spanish and showcases that by listening to Corridos every day. Her love of music inspired her to be a concert violinist for over 20 years as well. 

When she’s not working, Marie loves to chill out with her (supposedly talking) cat and is always down to listen to horror fiction and true crime podcasts. Marie’s positivity and work ethic make Identity Dental Marketing better every day.

How We’re Different

  • Personal Attention: Whether you need a brief second opinion or you have an immediate pressing concern, we're here for you. Your success is our success.
  • Dental Experience: Several members of our team have worked in the dental office, we understand the unique obstacles you face on a regular basis. We have the ability to provide a complete list of marketing services and consulting that specifically relates to you.
  • Proven Strategies: We don't just make suggestions, we make suggestions that work. We're confident that our suggestions will bring a measurable increase in business, new patients and organization for your dental practice.

About our Developers

Our developers work tirelessly to create engaging dental websites, coded and designed to deliver results and exceed your expectations.

With over 10 years of experience in custom website development, our team uses the most current methods to combine form and functionality into the best solutions for you. 

Get started on your website today.