About Us

We have seen that real results come from a collaboration of strategic dental marketing strategies. Each team member brings a unique skill set that will contribute to the success of your dental practice. We're here for you!



Get to know Grace


Grace is the proud owner of Identity Dental Marketing where she has made it her personal mission to improve the business of each dental practice she works with by a measurable amount. In her first position as a Marketing Director for a multiple location dental practice, she tripled the number of new patients seen on a monthly basis (in 3 short months, on the same marketing budget). From there, she created a variety of sales-focused training workshops, attended many marketing seminars and became obsessed with dental marketing and branding as whole.

Over the course of her career, Grace has become a recognized Dental Marketing expert. She was featured as an expert on the ADA 2016 Dental Marketing Expert Panel and has authored articles in professional journals, most recently penning a Dental Marketing article for Practice Booster's Insurance Solutions Newsletter. Grace has experience in the creation and execution of marketing strategies, public and community relations, networking, patient communications, staff sales training, phone scripting and training, advertising, internet/web presence, SEO (search engine optimization), direct mail programs, email newsletters, and much more.

An accredited international speaker, Grace approaches every speaking engagement as an opportunity to educate, empower, and entertain her audience. She teaches dentists how to achieve practice growth in the most ethical and efficient ways. She inspires her audience to embrace change in order to grow. Whether connecting with an audience of 20 or 200, Grace's information can transform a surviving practice into a thriving practice.

Dental Marketing is Grace’s passion and she is committed to providing you with a superior marketing and consulting experience.



Get to know Megan McElwee

Director of Excellence

Our Director of Excellence, Megan, is a knowledgeable and efficient asset in our Digital Marketing Department. Megan enjoys having her finger on the pulse of marketing trends, and she works to implement strategies that lead to practice growth for our clients. Around the Identity office, Megan is recognized for her resourceful nature and desire to learn and master new skills.

When Megan isn’t assisting in Identity’s marketing efforts, she’s probably reading or spending time with her family, friends, and cat, Alejandro. Come football season, you’ll find Megan donning green and gold, cheering her Green Bay Packers to victory.


Get to know Meg

Lead Graphic Designer

As our Lead Graphic Designer, Meg brings her creativity and passion to every project. Meg loves art in all its myriad forms and enjoys designing a wide range of print and online materials for our clients. Meg loves working with a team that encourages her to learn, grow, and achieve without limits.

Outside the office, Meg loves spending time with her husband and young son. On a sunny day, Meg and her family can often be found outside enjoying a motorcycle ride together.


Get to know Danny

On-Site Videography/Photography Director

Danny has an extensive background in photography and videography. He enjoys meeting doctors and office staff and helping to showcase what makes them unique. Danny loves being able to talk with patients and help them to share their stories about how dental care has changed their lives.

Danny is an avid long-distance runner, hiker, and cyclist. When not working with camera in hand, he likes spending time woodworking and spending time with his wife and two children.


Get to know Nick

Human Resources

Nick has become known at Identity for his patient, easygoing demeanor. His background in recruiting talent keeps our team growing to accommodate needs of our clients.

Nick was raised in central IL as the oldest of 4 boys, and the only one to not follow their father into his custom woodworking business. When not working, Nick loves to spend time with his family. His hobbies include golf, reading, cooking, comedy, and fitness.


Get to know Michelle

Graphic Designer

Michelle is one of our Graphic Designers and utilizes her experience, passion for design, and creativity in every project.

Outside the office, Michelle enjoys spending time with her boyfriend and dog. Her love of dogs is exemplified by fostering dogs and puppies. In her down time, she can be found watching her favorite movies and TV shows, while drinking a hot cup of tea and snacking on cookies. Michelle’s hobbies include photography and viewing gardens.


Get to know Angela

Writer & Administrative Assistant

Angela is one of our Administrative Assistants. She brings over 12 years experience in the healthcare field working in surgeons’ offices. Angela brings a can-do attitude to her work and is always willing to learn something new. Her greatest reward is helping clients convey their strengths and passion for their patients through the content she compiles.

Outside of the office, Angela enjoys spending time with her husband and daughter. Together they work on DIY home renovation projects. Angela’s hobbies include doing crafts, crocheting, and photographing nature.


Get to know Carl


Carl is one of our enthusiastic sales representatives. He is a native of the Chicagoland area and comes from an 8 year inside sales background. He loves working for an ethical marketing company in an industry that helps people live healthier happier lives.

When Carl isn't busy marketing an event or helping clients build their brand, he's probably spending time with his big Italian family or taking in a movie. During the Summer months you can find him inside the Friendly Confines of Wrigley Field cheering on his favorite baseball team the Chicago Cubs.


Get to know Casey

Digital Marketing Assistant

Casey is one of our Digital Marketing Assistants with a passion for writing and social media. She loves using digital marketing as a way to foster communication and form working relationships with current and future clients.

When Casey isn't writing blogs or updating websites, you'll find her cuddled up with her three dogs. Being a biology enthusiast, you'll find her walking through the forest during the warmer months trying to identify local fauna, fungi and animals.


How We’re Different

  • Personal Attention: Whether you need a brief second opinion or you have an immediate pressing concern, we're here for you. Your success is our success.
  • Dental Experience: Several members of our team have worked in the dental office, we understand the unique obstacles you face on a regular basis. We have the ability to provide a complete list of marketing services and consulting that specifically relates to you.
  • Proven Strategies: We don't just make suggestions, we make suggestions that work. We're confident that our suggestions will bring a measurable increase in business, new patients and organization for your dental practice.

About our Developers

Both of our developers are local to the United States. They each have 10+ years of experience in custom website development and utilize a variety of up-to-date methods, allowing for nothing less than the best solutions.

Each of our developers follow strict guidelines, ensuring top quality, consistent results for each of our custom designed and coded, fully responsive, WordPress Dental Websites.