About Us

We have seen that real results come from a collaboration of strategic dental marketing strategies. Each team member brings a unique skill set that will contribute to the success of your dental practice. We're here for you!


 

Get to know Grace

President

 

Grace is the proud owner of Identity Dental Marketing where she has made it her personal mission to improve the business of each dental practice she works with by a measurable amount. In her first position as a Marketing Director for a multiple location dental practice, she tripled the number of new patients seen on a monthly basis (in 3 short months, on the same marketing budget). From there, she created a variety of sales-focused training workshops, attended many marketing seminars and became obsessed with dental marketing and branding as whole.

Recently selected as a 2019 Honoree at the Daily Herald Business Ledger’s Influential Women in Business Awards, Grace is led by her philosophy of helping as many people succeed as she can.

Over the course of her career, Grace has become a recognized Dental Marketing expert. She was featured as an expert on the ADA 2016 Dental Marketing Expert Panel and has authored articles in professional journals, most recently penning a Dental Marketing article for Practice Booster's Insurance Solutions Newsletter. Grace has experience in the creation and execution of marketing strategies, public and community relations, networking, patient communications, staff sales training, phone scripting and training, advertising, internet/web presence, SEO (search engine optimization), direct mail programs, email newsletters, and much more.

An accredited international speaker, Grace approaches every speaking engagement as an opportunity to educate, empower, and entertain her audience. She teaches dentists how to achieve practice growth in the most ethical and efficient ways. She inspires her audience to embrace change in order to grow. Whether connecting with an audience of 20 or 200, Grace's information can transform a surviving practice into a thriving practice.

Dental Marketing is Grace’s passion and she is committed to providing you with a superior marketing and consulting experience.

Get to know Megan

Director of Excellence

Our Director of Excellence, Megan, is a knowledgeable and efficient asset in our Digital Marketing Department. Megan enjoys having her finger on the pulse of marketing trends, and she works to implement strategies that lead to practice growth for our clients. Around the Identity office, Megan is recognized for her resourceful nature and desire to learn and master new skills.

When Megan isn’t assisting in Identity’s marketing efforts, she’s probably reading or spending time with her family, friends, and cat, Alejandro. Come football season, you’ll find Megan donning green and gold, cheering her Green Bay Packers to victory.

Get to know Meg

Project Manager

As our Lead Graphic Designer, Meg brings her creativity and passion to every project. Meg loves art in all its myriad forms and enjoys designing a wide range of print and online materials for our clients. Meg loves working with a team that encourages her to learn, grow, and achieve without limits.

Outside the office, Meg loves spending time with her husband and young daughter and son. On a sunny day, Meg and her family can often be found outside enjoying a motorcycle ride together.

Get to know Angela

Administrative Director

Angela is one of our Administrative Assistants. She brings over 12 years experience in the healthcare field working in surgeons’ offices. Angela brings a can-do attitude to her work and is always willing to learn something new. Her greatest reward is helping clients convey their strengths and passion for their patients through the content she compiles.

Outside of the office, Angela enjoys spending time with her husband and daughter. Together they work on DIY home renovation projects. Angela’s hobbies include doing crafts, crocheting, and photographing nature.

Get to know Conor

Marketing Strategist

Bringing his trademark energy and charisma to everything he does, Conor truly embodies the Identity Dental Marketing Culture. As a marketing strategist, he makes sure that communication with his clients is productive, clear, and enjoyable. 

Conor brings years of marketing and public speaking experience to the position as well. Receiving a Bachelor’s Degree in Marketing from The University of Tampa, he has a background in programmatic, digital, and sports marketing. Conor is also certified in Digital Sales, Google Ads Video, Google Ads Display, Shopping Ads, Google Ads Mobile, and Google Ads Search. He uses that knowledge and intuitive style every single day to give you the best quality of service. If you work with us, chances are you’ll get to meet Conor first hand. We highly recommend it.

Coming from a family of six (seven if you count their dog, Grace) it’s no surprise that Conor loves talking with people to learn about their lives and marketing needs. Despite his big time contributions to our team, Conor enjoys the little things in life, like hanging out with his friends and family, traveling, or exercising.

Get to know Danny

On-Site Videography/Photography Director

Danny has an extensive background in photography and videography. He enjoys meeting doctors and office staff and helping to showcase what makes them unique. Danny loves being able to talk with patients and help them to share their stories about how dental care has changed their lives.

Danny is an avid long-distance runner, hiker, and cyclist. When not working with camera in hand, he likes spending time woodworking and spending time with his wife and two children.

Get to know Michelle

Graphic Designer

Michelle is one of our Graphic Designers and utilizes her experience, passion for design, and creativity in every project.

Outside the office, Michelle enjoys spending time with her boyfriend and dog. Her love of dogs is exemplified by fostering dogs and puppies. In her down time, she can be found watching her favorite movies and TV shows, while drinking a hot cup of tea and snacking on cookies. Michelle’s hobbies include photography and viewing gardens.

Get to know Carl

Internet Marketing Associate

Carl is one of our enthusiastic internet marketing associates. He is a native of the Chicagoland area and comes from an 8 year inside sales background. He loves working for an ethical marketing company in an industry that helps people live healthier happier lives.

When Carl isn't busy marketing an event or helping clients build their brand, he's probably spending time with his big Italian family or taking in a movie. During the Summer months you can find him inside the Friendly Confines of Wrigley Field cheering on his favorite baseball team, the Chicago Cubs.

 

Get to know Chris

Content Writer

 

Chris, as our content writer, loves to write things about other people. Creating a story that describes your personal brand is something that brings him incredible joy. However, when he has to do the same for himself, the joy seems to magically disappear. So we’ll keep things brief.

When Chris isn’t writing for our team, he can usually be found spending time outdoors with friends, playing the piano, eating, or some combination of the three.

Get to know Marie

Human Resources

Marie

Marie claims that her cat, Luna, tells her she’s awesome every day. Coming from a cat, that’s a pretty glowing endorsement and we have to concur.

As our Director of Human Resources, Marie loves the interpersonal aspect of her work and uses her strong, hands-on background in psychology to bring empathy and understanding to the role. With a Bachelor of Science in Psychology from Northern Illinois University and years of experience in HR, we’re thrilled to have her as a part of our team.  

Among her many talents, Marie is also fluent in Spanish and showcases that by listening to Corridos every day. Her love of music inspired her to be a concert violinist for over 20 years as well. 

When she’s not working, Marie loves to chill out with her (supposedly talking) cat and is always down to listen to horror fiction and true crime podcasts. Marie’s positivity and work ethic make Identity Dental Marketing better every day.

 

Get to know Rebecca

Internet Marketing Associate / Graphic Designer

 

Painter, taco enthusiast, and hot cocoa connoisseur, when it comes to the finer things in life, Becca is an expert. As a graphic designer and internet marketing associate, she helps our clients grow their business through beautiful images and excellent, detail-oriented work.

Becca has a BFA in Graphic and Web Design and was previously the Education Director for the Tampa Bay American Advertising Federation. She loves working as a member of our team to create unique solutions for our clients. Always ready with a quick joke and a smile, Becca’s willingness to lend a hand wherever needed is one of her most valuable traits and we couldn’t be more excited to have her on our team.

Among the many things we love about Becca, perhaps the most random is her willingness to break into an Irish jig, especially if someone pulls out the bagpipes. Surprisingly, this happens more often than you would think.

 

Get to know Jason

Marketing Associate

If Jason had a tagline of his own, we’re pretty sure it would be, “I can do that.” With his infectious, unflagging positivity, Jason is dedicated to getting the job done, no matter what. As a marketing associate, he uses his vast skill set to help our clients grow their businesses through creative and lasting solutions.

With an AS in Multimedia and Web Design, a BA in Marketing Communication, membership in the National Association of Photoshop Professionals, and over 10 years in the industry, it’s safe to say that Jason’s true passion lies in marketing. We see this every day in his work, and we are confident that you will too.

The proud father of two beautiful children, Jason is a complete technology geek, spending his free time working on computers (a skill that we’ve had to rely on in the office more than once) and watching old movies. He also coaches AAU basketball. More than anything though, Jason enjoys life to the fullest. His charisma and energy are an amazing addition to our team and the work we produce.

 

 


How We’re Different

  • Personal Attention: Whether you need a brief second opinion or you have an immediate pressing concern, we're here for you. Your success is our success.
  • Dental Experience: Several members of our team have worked in the dental office, we understand the unique obstacles you face on a regular basis. We have the ability to provide a complete list of marketing services and consulting that specifically relates to you.
  • Proven Strategies: We don't just make suggestions, we make suggestions that work. We're confident that our suggestions will bring a measurable increase in business, new patients and organization for your dental practice.

About our Developers

Our developers work tirelessly to create engaging dental websites, coded and designed to deliver results and exceed your expectations.

With over 10 years of experience in custom website development, our team uses the most current methods to combine form and functionality into the best solutions for you. 

Get started on your website today.