About Us

We have seen that real results come from a collaboration of strategic dental marketing strategies. Each team member brings a unique skill set that will contribute to the success of your dental practice. We’re here for you!



Get to know Grace


Grace is the proud owner of Identity Dental Marketing where she has made it her personal mission to improve the business of each dental practice she works with by a measurable amount. In her first position as a Marketing Director for a multiple location dental practice, she tripled the number of new patients seen on a monthly basis (in 3 short months, on the same marketing budget). From there, she created a variety of sales-focused training workshops, attended many marketing seminars and became obsessed with dental marketing and branding as whole.

Over the course of her career, Grace has become a recognized Dental Marketing expert. She was featured as an expert on the ADA 2016 Dental Marketing Expert Panel and has authored articles in professional journals, most recently penning a Dental Marketing article for Practice Booster’s Insurance Solutions Newsletter. Grace has experience in the creation and execution of marketing strategies, public and community relations, networking, patient communications, staff sales training, phone scripting and training, advertising, internet/web presence, SEO (search engine optimization), direct mail programs, email newsletters, and much more.

An accredited international speaker, Grace approaches every speaking engagement as an opportunity to educate, empower, and entertain her audience. She teaches dentists how to achieve practice growth in the most ethical and efficient ways. She inspires her audience to embrace change in order to grow. Whether connecting with an audience of 20 or 200, Grace’s information can transform a surviving practice into a thriving practice.

Dental Marketing is Grace’s passion and she is committed to providing you with a superior marketing and consulting experience.



Get to know Megan McElwee

Director of Excellence

Our Director of Excellence, Megan, is a knowledgeable and efficient asset in our Digital Marketing Department. Megan enjoys having her finger on the pulse of marketing trends, and she works to implement strategies that lead to practice growth for our clients. Around the Identity office, Megan is recognized for her resourceful nature and desire to learn and master new skills.

When Megan isn’t assisting in Identity’s marketing efforts, she’s probably reading or spending time with her family, friends, and cat, Alejandro. Come football season, you’ll find Megan donning green and gold, cheering her Green Bay Packers to victory.


Get to know Allison

Marketing Strategist

As our Marketing Strategist, Allison combines over ten years of experience in dentistry with her passion, enthusiasm, and a knack for helping others. With prior training as an office manager across multiple practices, Allison has dedicated herself to providing our clients with powerful marketing campaigns to help them grow their businesses. For Allison, dentistry runs in her family, and she enjoys the challenge that each unique practice brings.

When not in the office, Allison enjoys spending time with her fiancé, friends, and family. In her free time, she can often be found decorating her new house for the holidays.


Get to know Meg

Lead Graphic Designer

As our Lead Graphic Designer, Meg brings her creativity and passion to every project. Meg loves art in all its myriad forms and enjoys designing a wide range of print and online materials for our clients. Meg loves working with a team that encourages her to learn, grow, and achieve without limits.

Outside the office, Meg loves spending time with her husband and young son. On a sunny day, Meg and her family can often be found outside enjoying a motorcycle ride together.


Get to know Neal

Internet Marketing Associate

Neal enjoys helping our clients achieve greater levels of success. He enjoys the technical, detail-oriented aspects of his role and is constantly challenging himself to become more efficient. Neal’s dedication, positivity, and subtle humor make him a true asset to our team.

When he’s not working, Neal enjoys cheering on Chicago sports teams, including the Bears, Bulls, White Sox, and Blackhawks.


Get to know John

Internet Marketing Associate

As an internet marketing associate, John embraces the wide range of skills he is able to utilize each day. From learning new marketing strategies and techniques to help our clients to creating attention-grabbing and educational content, John is ready for anything.

When not working, John enjoys spending time with friends and family.


Get to know Danny

On-Site Videography/Photography Director

Danny has an extensive background in photography and videography. He enjoys meeting doctors and office staff and helping to showcase what makes them unique. Danny loves being able to talk with patients and help them to share their stories about how dental care has changed their lives.

Danny is an avid long-distance runner, hiker, and cyclist. When not working with camera in hand, he likes spending time woodworking and spending time with his wife and two children.


Get to know Nick

Human Resources

Nick has become known at Identity for his patient, easygoing demeanor. His background in recruiting talent keeps our team growing to accommodate needs of our clients.

Nick was raised in central IL as the oldest of 4 boys, and the only one to not follow their father into his custom woodworking business. When not working, Nick loves to spend time with his family. His hobbies include golf, reading, cooking, comedy, and fitness.


Get to know Michelle

Graphic Designer

Michelle is one of our Graphic Designers and utilizes her experience, passion for design, and creativity in every project.

Outside the office, Michelle enjoys spending time with her boyfriend and dog. Her love of dogs is exemplified by fostering dogs and puppies. In her down time, she can be found watching her favorite movies and TV shows, while drinking a hot cup of tea and snacking on cookies. Michelle’s hobbies include photography and viewing gardens.


Get to know Lauren

Marketing Strategist

As one of our Marketing Strategists, Lauren brings over 10 years experience in marketing. What makes Lauren special is her years of experience working in dental practices, so not only does she understand the marketing industry but she also understands the importance that exceptional marketing can bring to a dental practice.

In her personal time, Lauren focuses her time in being with family and expressing her creative side in painting, drawing, and DIY crafts. She has a love of soccer, being a former player. Lauren is also a world traveler with her latest trip bringing her to Istanbul, Turkey and Kathmandu, Nepal where she took a breathtaking expedition through the foothills of the Himalayas.


Get to know Angela

Writer & Internet Marketing Associate

Angela is one of our Writers and an Internet Marketing Associate. She brings over 12 years experience in the healthcare field working in surgeons’ offices. Angela brings a can-do attitude to her work and is always willing to learn something new. Her greatest reward is helping clients convey their strengths and passion for their patients through the content she compiles.

Outside of the office, Angela enjoys spending time with her husband and daughter. Together they work on DIY home renovation projects. Angela’s hobbies include doing crafts, crocheting, and photographing nature.


Get to know Hannah

Communications Specialist

As our Communications Specialist, Hannah uses her experience in customer services and communications to provide our clients with the best experience possible. Her experience in the medical field has exposed her to similar patient interactions that our clients encounter daily.

Outside of the office, Hannah spends her time with her husband and three children. She spends a great deal of time outdoors and enthusiastically cheering on her children during their soccer games. She also enjoys traveling and unwinds by tapping into her creative side while she paints and works on crafts.


How We’re Different

  • Personal Attention: Whether you need a brief second opinion or you have an immediate pressing concern, we’re here for you. Your success is our success.
  • Dental Experience: Several members of our team have worked in the dental office, we understand the unique obstacles you face on a regular basis. We have the ability to provide a complete list of marketing services and consulting that specifically relates to you.
  • Proven Strategies: We don’t just make suggestions, we make suggestions that work. We’re confident that our suggestions will bring a measurable increase in business, new patients and organization for your dental practice.

About our Developers

Both of our developers are local to the United States. They each have 10+ years of experience in custom website development and utilize a variety of up-to-date methods, allowing for nothing less than the best solutions.

Each of our developers follow strict guidelines, ensuring top quality, consistent results for each of our custom designed and coded, fully responsive, WordPress Dental Websites.