About Us

Identity Dental Marketing

We have seen that real results come from a collaboration of strategic dental marketing strategies. Each team member brings a unique skill set that will contribute to the success of your dental practice. We're here for you!

How We’re Different

  • Personal Attention: Whether you need a brief second opinion or you have an immediate pressing concern, we're here for you. Your success is our success.
  • Dental Experience: Several members of our team have worked in the dental office, we understand the unique obstacles you face on a regular basis. We have the ability to provide a complete list of marketing services and consulting that specifically relates to you.
  • Proven Strategies: We don't just make suggestions, we make suggestions that work. We're confident that our suggestions will bring a measurable increase in business, new patients and organization for your dental practice.

Get to know Grace


Grace is the proud owner of Identity Dental Marketing where she has made it her personal mission to improve the business of each dental practice she works with by a measurable amount. In her first position as a Marketing Director for a multiple location dental practice, she tripled the number of new patients seen on a monthly basis (in 3 short months, on the same marketing budget). From there, she created a variety of sales-focused training workshops, attended many marketing seminars and became obsessed with dental marketing and branding as whole.

Recently selected as a 2019 Honoree at the Daily Herald Business Ledger’s Influential Women in Business Awards, Grace is led by her philosophy of helping as many people succeed as she can.

Over the course of her career, Grace has become a recognized Dental Marketing expert. She was featured as an expert on the ADA 2016 Dental Marketing Expert Panel and has authored articles in professional journals, most recently penning a Dental Marketing article for Practice Booster's Insurance Solutions Newsletter. Grace has experience in the creation and execution of marketing strategies, public and community relations, networking, patient communications, staff sales training, phone scripting and training, advertising, internet/web presence, SEO (search engine optimization), direct mail programs, email newsletters, and much more.

An accredited international speaker, Grace approaches every speaking engagement as an opportunity to educate, empower, and entertain her audience. She teaches dentists how to achieve practice growth in the most ethical and efficient ways. She inspires her audience to embrace change in order to grow. Whether connecting with an audience of 20 or 200, Grace's information can transform a surviving practice into a thriving practice.

Dental Marketing is Grace’s passion and she is committed to providing you with a superior marketing and consulting experience.

Get to know Ivan

Internet Marketing Manager

With over six years experience working in digital marketing, Iván Cruz is a key member of our team. He is skilled in Google ads, SEO, analytics, and reporting.

Iván is Google Ads Certified in search ads, video ads, display ads, and measurement. He as also earned a Google Analytics Individual Qualification. Iván is skilled in helping clients achieve their business goals by implementing creative and unique strategies tailored for each client’s specific needs.

A very personable, caring, and genuine person, Iván truly cares about his co-workers and our clients. He works hard every day to do his best to support each and every individual as much as possible. When we asked him why he liked working at Identity Dental Marketing so much, he said that he really enjoyed learning new things every day.

When he’s not in the office, Iván is spending time with his 5 year old daughter who he calls his “entire world”. In his free time, he enjoys watching sports and coaching his daughter's soccer team. He loves to make the most of every moment that he can with her and his entire family. They enjoy traveling to new parts of the world and experiencing new and unique cultures together.

Get to know Erin

Erin Willingham graduated from Augusta University in 2019 with a bachelor’s degree in Marketing. She specializes in client relations and social media marketing on various platforms including Facebook, Instagram, TikTok, LinkedIn, and YouTube. She’s also marketed clients through traditional media avenues such as billboards, radio, television, and direct mail. She has spent most of her career helping to market clients from many different industries, before settling into dentistry marketing.

Erin loves creating marketing strategies that help businesses grow. She prides herself on her creative problem solving and resourcefulness and loves being a part of a supportive team.

In her free time, Erin loves reading and constantly learning. She enjoys spending time with her friends, painting, playing board games, and cooking all kinds of food.

Get to know Tyler

Dental Marketing Associate

Tyler has a Bachelors Degree in Communication from The University of Illinois at Urbana-Champaign with a Minor in Public Relations. He loves putting 100% into whatever comes his way and is always open to new challenges. He is known as a resourceful teammate and is always available to lend a hand.

In his free time, Tyler enjoys watching and critiquing films, playing new board games with friends, and traveling with his girlfriend.

Get to know Lea

Chief Strategy Officer

With eight years of experience in dental management and seven years of clinical experience as a Certified Dental Assistant, Lea is an asset to our project management team. Lea’s management designs have been successful in private practices through structures such as startups, multiple location practices, partnerships, and acquisitions. Lea holds a BS degree in Biology from Georgia State University. With her understanding of all the aspects involved in running a successful dental practice, she will be able to create tools that will facilitate the growth of your practice.

Lea shares that “Our team at Identity Dental Marketing takes pride in our transparent and consistent communication methods as a whole. We work together on all aspects of our projects in order to create phenomenal marketing campaigns for our clients so that they can best serve their patients. Every day is a great day at Identity Dental Marketing! ”

In her free time, Lea enjoys spending time with her husband and three beautiful children. Her family enjoys traveling, snorkeling, and spending time in the mountains, taking in the beauty of nature. She also has a Maine Coon cat and a Staffordshire granddog.

Get to know Georgette

Dental Marketing Associate

Georgette comes to us from Elmhurst College, where she graduated with a bachelor’s degree in English and Psychology. She interned with a marketing firm during her final semester in college where she got a crash course in the basics of marketing. This was how she came to know that she wanted to work in the industry and how she found her way to applying with Identity Dental Marketing.

Georgette says that she loves the culture at Identity Dental Marketing and learns something new every day. “I am very open to learning and taking on new challenges to keep expanding my knowledge about all things marketing. Our team is so helpful and resourceful. Everyone wants each other to succeed in their role,” she says.

When Georgette is not hard at work, she enjoys going to the gym, hanging out with her friends and family, and going to concerts.


Get to know Claire

Graphic Designer


After she graduated from Michigan State in the Spring of 2021 with a BFA in Graphic Design, we welcomed Claire Heinle to our team here at Identity Dental Marketing.

Claire has an amazing eye for design and works on a myriad of projects including website design, logo design, social media creatives, and much more. Her style and work ethic make her an incredibly important part of our team.

When we asked her what she enjoyed most about working at Identity Dental Marketing, Claire said that she enjoys the challenge of utilizing her creativity to promote a client’s brand and help them communicate their mission. Since she joined our team, Claire has continued to grow. She says, “I love how much I'm learning and the amount of skills I’m gaining. Not just in the field of design, but marketing and seeing how they are intertwined.”

When she’s not working on the next project, Claire enjoys spending time with her family and friends. She likes crafting, staying active outside, exploring, and traveling.

Get to know Dave

Internet Marketing Specialist


Dave has over 25 years of experience in marketing with a Bachelor of Arts Degree in Visual Communication and a Minor in Photography. He has spent his entire career working in advertising and marketing helping clients achieve their goals. His dedication and work ethic allows for excellence in communication and seeing the big picture. Whether it's client-facing or digging in deep with Search Engine Optimization he always has the client's best interest in hand.

When Dave isn’t crushing it with Digital marketing strategy he enjoys spending time outdoors hiking with his dogs, cheering on the Chicago Bears football team, and experiencing all the great things available in Southern Illinois.  He is an avid resource and a true team player through and through.

Get to know Sophia

Social Media Marketing Associate


After earning her Bachelor’s Degree in Media Communications from Full Sail University, Sophia entered the marketing world to explore her passion for social media and digital design, which then led her to Identity Dental Marketing. She specializes in social media, content creation, and podcast management. Sophia’s positive attitude and work ethic are infectious, and she’s always willing to use her strengths to help out in any way she can.

In her free time, Sophia enjoys traveling to new places, attending concerts, and spending time with family and friends.


About our Developers

Our developers work tirelessly to create engaging dental websites, coded and designed to deliver results and exceed your expectations.

With over 10 years of experience in custom website development, our team uses the most current methods to combine form and functionality into the best solutions for you.

Get started on your website today.