About Us

Identity Dental Marketing

We have seen that real results come from a collaboration of strategic dental marketing strategies. Each team member brings a unique skill set that will contribute to the success of your dental practice. We’re here for you!

How We’re Different

  • Personal Attention: Whether you need a brief second opinion or you have an immediate pressing concern, we’re here for you. Your success is our success.
  • Dental Experience: Several members of our team have worked in the dental office, we understand the unique obstacles you face on a regular basis. We have the ability to provide a complete list of marketing services and consulting that specifically relates to you.
  • Proven Strategies: We don’t just make suggestions, we make suggestions that work. We’re confident that our suggestions will bring a measurable increase in business, new patients and organization for your dental practice.

Get to know Grace


Best Dental Marketing Identity Dental Marketing Grace Rizza

Grace is the proud owner of Identity Dental Marketing where she has made it her personal mission to improve the business of each dental practice she works with by a measurable amount. In her first position as a Marketing Director for a multiple location dental practice, she tripled the number of new patients seen on a monthly basis (in 3 short months, on the same marketing budget). From there, she created a variety of sales-focused training workshops, attended many marketing seminars and became obsessed with dental marketing and branding as whole.

Recently selected as a 2019 Honoree at the Daily Herald Business Ledger’s Influential Women in Business Awards, Grace is led by her philosophy of helping as many people succeed as she can.

Over the course of her career, Grace has become a recognized Dental Marketing expert. She was featured as an expert on the ADA 2016 Dental Marketing Expert Panel and has authored articles in professional journals, most recently penning a Dental Marketing article for Practice Booster’s Insurance Solutions Newsletter. Grace has experience in the creation and execution of marketing strategies, public and community relations, networking, patient communications, staff sales training, phone scripting and training, advertising, internet/web presence, SEO (search engine optimization), direct mail programs, email newsletters, and much more.

An accredited international speaker, Grace approaches every speaking engagement as an opportunity to educate, empower, and entertain her audience. She teaches dentists how to achieve practice growth in the most ethical and efficient ways. She inspires her audience to embrace change in order to grow. Whether connecting with an audience of 20 or 200, Grace’s information can transform a surviving practice into a thriving practice.

Dental Marketing is Grace’s passion and she is committed to providing you with a superior marketing and consulting experience.

Get to know Ivan

Ads Manager

Identity Dental Marketing Ivan

Ivan is a skilled data-driven marketing professional who leverages his expertise to propel clients toward their goals. His joy comes from implementing innovative strategies backed by meticulous data analysis in the dynamic marketing landscape. Ivan’s insatiable appetite for learning drives continuous improvement, keeping him ahead of industry trends. At Identity Dental Marketing, he values the collaborative ethos, finding inspiration in the collective effort to achieve client success. For Ivan, being part of the team is a fulfilling journey marked by helping clients succeed, constant learning, and camaraderie. In his leisure hours, Ivan finds enjoyment in watching various sports and treasures family time.

Get to know Lea


Identity Dental Marketing Lea

Lea, with over 15 years of diverse dental management and business ownership experience, manages Identity Dental Marketing. Her expertise in dental practice operations, including start-up and multi-location management, is complemented by a passion for building strong client connections. Lea thrives in the collaborative spirit at Identity Dental Marketing, working with a dedicated team to achieve collective goals. Her insight transforms the company into a hub of client-focused excellence, emphasizing collaboration and the strength of the unified team. Outside of her professional commitments, Lea finds pleasure in hiking and engaging in quality family time through board games.

Get to know Stephanie


Stephanie thrives in a fast-paced environment where she continually learns and grows both personally and professionally. With a strong work ethic, she embraces multitasking and welcomes new challenges each day. Stephanie finds fulfillment in collaborating with her talented colleagues, learning from their expertise, and contributing to the success of the team. Her commitment to excellence and her proactive attitude make her a valuable asset to the company. Outside of work, Stephanie is a devoted mother of three boys and enjoys attending their sporting events, particularly football games where her oldest son plays at the D1 college level. In her free time, she loves exploring vineyards, outdoor eateries, and attending concerts, relishing every opportunity to unwind and enjoy life’s pleasures.

Get to know Ali


Ali is a meticulous and dedicated professional known for her unparalleled attention to detail. She builds strong client relationships, crafting tailored strategies with a passion for excellence. Ali excels in collaboration, fostering a dynamic environment where teamwork leads to exceptional outcomes. Committed to continuous growth, she embraces challenges and stays at the forefront of her field, embodying precision, collaboration, and lifelong learning as an invaluable asset to Identity Dental Marketing and a trusted advisor to her clients. In her leisure time, Ali explores hiking trails with her husband and dog and delights in finding new brunch spots.

Get to know Sierra


Sierra is a dynamic design force transforming the ordinary into the extraordinary with her keen eye and passion for creativity. As an advisor, she merges design prowess with a strategic approach, crafting unique branding elements for dental practices’ success. Sierra’s commitment to continuous development ensures her designs align with the latest trends, providing visually impactful solutions. She values camaraderie with her coworkers, fostering an innovative environment where ideas flourish. In the realm of dental marketing, Sierra is a driving force behind client success and a valued member of a talented and supportive team. Beyond work, Sierra crafts unique candles and cherishes moments with her family.

Get to know Tyler

Dental Marketing Associate

Identity Dental Marketing Tyler

Tyler has a Bachelors Degree in Communication from The University of Illinois at Urbana-Champaign with a Minor in Public Relations. He loves putting 100% into whatever comes his way and is always open to new challenges. He is known as a resourceful teammate and is always available to lend a hand.

In his free time, Tyler enjoys watching and critiquing films, playing new board games with friends, and traveling with his fiance.

Get to know Georgette

Dental Marketing Associate

Georgette comes to us from Elmhurst College, where she graduated with a bachelor’s degree in English and Psychology. She interned with a marketing firm during her final semester in college where she got a crash course in the basics of marketing. This was how she came to know that she wanted to work in the industry and how she found her way to applying with Identity Dental Marketing.

Georgette says that she loves the culture at Identity Dental Marketing and learns something new every day. “I am very open to learning and taking on new challenges to keep expanding my knowledge about all things marketing. Our team is so helpful and resourceful. Everyone wants each other to succeed in their role,” she says.

When Georgette is not hard at work, she enjoys going to the gym, hanging out with her friends and family, and going to concerts.

Get to know Claire

Graphic Designer

After she graduated from Michigan State in the Spring of 2021 with a BFA in Graphic Design, we welcomed Claire to our team here at Identity Dental Marketing.

Claire has an amazing eye for design and works on a myriad of projects including website design, logo design, social media creatives, and much more. Her style and work ethic make her an incredibly important part of our team.

When we asked her what she enjoyed most about working at Identity Dental Marketing, Claire said that she enjoys the challenge of utilizing her creativity to promote a client’s brand and help them communicate their mission. Since she joined our team, Claire has continued to grow. She says, “I love how much I’m learning and the number of skills I’m gaining. Not just in the field of design, but marketing and seeing how they are intertwined.”

When she’s not working on the next project, Claire enjoys spending time with her family and friends. She likes crafting, staying active outside, exploring, and traveling.

Get to know Sophia

Social Media Marketing Associate

After earning her Bachelor’s Degree in Media Communications from Full Sail University, Sophia entered the marketing world to explore her passion for social media and digital design, which then led her to Identity Dental Marketing. She specializes in social media, content creation, and podcast management. Sophia’s positive attitude and work ethic are infectious, and she’s always willing to use her strengths to help out in any way she can.

In her free time, Sophia enjoys traveling to new places, attending concerts, and spending time with family and friends.

Get to know Sydney

Dental Marketing Associate

Best Dental Marketing Sydney

Sydney brings a wealth of expertise and a passion for delivering exceptional digital marketing solutions. With a solid foundation in communication, Sydney is dedicated to elevating the marketing strategies and client experiences within the dynamic realm of dental marketing.

Sydney cherishes the collaborative environment within the team. Her passion for her work at Identity Dental Marketing stems from the company’s shared commitment to growth, both personally and professionally. Being part of a team that consistently prioritizes personal and collective development resonates deeply with Sydney’s values.

Beyond work, Sydney finds joy in diverse pastimes. Whether exploring new culinary experiences with friends at restaurants or delving into the immersive world of literature, Sydney finds solace and rejuvenation in the balance between socializing and personal relaxation. Embracing the ethos of continual growth, Sydney resonates deeply with Identity Dental Marketing’s values, reveling in the company’s unwavering focus on both personal and collective progress. This alignment fuels Sydney’s enthusiasm and dedication to the team’s overarching goals of growth and excellence.

Get to know Klaudia

Dental Marketing Associate

Klaudia’s hands-on experience and commitment to constant learning drive her role in the dynamic field of digital marketing. She brings a wealth of practical insights and a passion for staying ahead of industry trends to ensure Identity’s clients receive top-notch services.

In her role, Klaudia thrives on witnessing the tangible growth in clients’ analytical data. She finds joy in implementing technological advancements to ensure Identity’s clients receive the best services available. Constantly learning and evolving within the dynamic field of digital marketing, Klaudia’s dedication to staying ahead of industry trends contributes to the success of Identity Dental Marketing.

Outside of her professional endeavors, Klaudia finds solace in the pages of nonfiction self-improvement books. Her love for personal development is complemented by a rich social life, where she cherishes moments spent with family and friends. An avid traveler and fitness enthusiast, Klaudia brings a holistic approach to both her personal and professional pursuits.

About our Developers

Our developers work tirelessly to create engaging dental websites, coded and designed to deliver results and exceed your expectations.

With over 10 years of experience in custom website development, our team uses the most current methods to combine form and functionality into the best solutions for you.

Get started on your website today.

Get to know Devon

Senior Developer

Devon is a Senior Developer at Identity Dental with professional experience dating back to 2016. His expertise spans various areas, including Kentico CMS, WordPress CMS, LAMP stack, ASP.NET Stack, MERN Stack, MEAN Stack (Angular framework), web accessibility, and database management. He entered the field in 2016 and is known for delivering exactly what clients need.

Outside of work, Devon is part of a family that successfully runs a retail business in his town. He enjoys hobbies like fishing, reading/writing, computer system repairs, and e-commerce development. He’s also a self-taught software engineer with a passion for music, playing the guitar and keyboard. Devon has worked on projects for celebrities and well-known brands, and he appreciates the opportunity to create efficient software solutions at Identity Dental, where he continually expands his skill set.

Get to know Ryan

Web Developer

Ryan is a dynamic software developer with a diverse skill set, specializing in MERN and LAMP stack development, as well as excelling in C# and .NET technologies. With a focus on MERN, he crafts modern web experiences using MongoDB, Express.js, React.js, and Node.js, seamlessly blending creativity and technical expertise. Leveraging LAMP technologies, Ryan delivers high-quality, dynamic web applications and websites tailored to meet clients’ specific needs.

His proven track record in delivering high-profile projects reflects his unique and creative perspective, ensuring impactful digital solutions. Ryan’s proficiency in C# and .NET adds another layer to his expertise, allowing him to tackle a wide range of challenges with precision. Beyond his technical prowess, Ryan’s passion for gaming, lifelong musical pursuits, and knack for solving puzzles contribute to his holistic approach in translating client visions into successful digital solutions.