About Us

We have seen that real results come from a collaboration of strategic dental marketing strategies.  Each team member brings a unique skill set that will contribute to the success of your dental practice. We’re here for you!

Get to know Grace


Grace is the proud owner of Identity Dental Marketing where she has made it her personal mission to improve the business of each dental practice she works with by a measurable amount. In her first position as a Marketing Director for a multiple location dental practice, she tripled the number of new patients seen on a monthly basis (in 3 short months, on the same marketing budget). From there, she created a variety of sales-focused training workshops, attended many marketing seminars and became obsessed with dental marketing and branding as whole.

Over the course of her career, Grace has become a recognized Dental Marketing expert. She was featured as an expert on the ADA 2016 Dental Marketing Expert Panel and has authored articles in professional journals, most recently penning a Dental Marketing article for Practice Booster’s Insurance Solutions Newsletter. Grace has experience in the creation and execution of marketing strategies, public and community relations, networking, patient communications, staff sales training, phone scripting and training, advertising, internet/web presence, SEO (search engine optimization), direct mail programs, email newsletters, and much more.

An accredited international speaker, Grace approaches every speaking engagement as an opportunity to educate, empower, and entertain her audience. She teaches dentists how to achieve practice growth in the most ethical and efficient ways. She inspires her audience to embrace change in order to grow. Whether connecting with an audience of 20 or 200, Grace’s information can transform a surviving practice into a thriving practice.

Dental Marketing is Grace’s passion and she is committed to providing you with a superior marketing and consulting experience.


Get to know Nick

Vice President

Our Vice President, Nick, has become known for his patient, easygoing demeanor and ability to understand the unique needs and goals of every client. With his BS in Business Administration from Eastern Illinois University, Nick has developed a knack for analyzing target markets and competition to develop effective personalized marketing plans. Nick’s passion for matching each client with their best marketing solutions makes him a valuable asset for Identity.

Nick was raised in central IL as the oldest of 4 boys, and the only one to not follow their father into his custom woodworking business. When not working, Nick loves to spend time with his family. His hobbies include golf, reading, cooking, comedy, and fitness.


Get to know Dan

Project Manager

Dan is Identity’s dynamic Project Manager. Our clients love working with Dan due to his positive energy and can-do attitude. Dan is always ready to embrace new challenges and explore the best ways to help our clients. Dan loves our upbeat working environment and the opportunity for continual learning.

Dan has lived in MA, IL, and CA, and has seen much of the country in between. He loves to travel and discover the local quirks of new places. When not in the office, Dan is usually at the gym, exploring the outdoors, or volunteering at church.


Get to know Megan

Director of Excellence

Our Director of Excellence, Megan, is a knowledgeable and efficient asset in our Digital Marketing Department. Megan enjoys her adaptive role, where she works to design and implement strategies that lead to practice growth. Around the Identity office, Megan is recognized for her resourceful nature and desire to learn and master new skills.

When Megan isn’t assisting in Identity’s marketing efforts, she’s probably reading or spending time with her family, friends, and cat, Alejandro. Come football season, you’ll find Megan donning green and gold, cheering her Green Bay Packers to victory.


Get to know Dixie

Director of Communication

Our Director of Communication, Dixie, is known around the Identity office for her way with written words and her can-do attitude. She thoroughly enjoys using her skills to benefit our team and our clients. Always eager and willing to learn, Dixie graduated with a BA in General Studies from WVSU and a BA in English from Marshall University.

Dixie is a lifelong avid reader who never has less than a dozen books ready to be read. When she’s not at Identity or enthralled in a new book, she’s likely enjoying some quality time with her son or whipping-up a batch of her world-class brownies.


Get to know AJ

Creative Assistant

AJ graduated from DePaul University with a double major in Journalism and Communication & Media and a minor in Business Administration. Never one to back down from new challenges, AJ loves how being a Creative Assistant allows him to use his wide range of skills and interests. He says this position provides an exciting combination of learning, creativity, and writing, across a variety of audiences and media formats.

Outside the office, AJ will often be found catching up on all the latest news, through print, television, and online sources. He also enjoys participating in half-marathons when the opportunity arises.


Get to know Eric

Internet Marketing Associate

Eric earned a Bachelor of Science degree in Business Administration, majoring in marketing and minoring in film studies. He loves the diversity of challenges at Identity and is excited by the opportunity to learn something new every day. Eric has quickly become known around the office for his positive attitude and energy.

When not working, Eric is a movie lover who is always ready to recommend a great film to anyone and everyone. He says people are often surprised to know that he has a twin brother, but they look nothing alike!

How We’re Different

  • Personal Attention: Whether you need a brief second opinion or you have an immediate pressing concern, we’re here for you. Your success is our success.
  • Dental Experience: Several members of our team have worked in the dental office, we understand the unique obstacles you face on a regular basis. We have the ability to provide a complete list of marketing services and consulting that specifically relates to you.
  • Proven Strategies: We don’t just make suggestions, we make suggestions that work. We’re confident that our suggestions will bring a measurable increase in business, new patients and organization for your dental practice.

About our Developers

Both of our developers are local to the United States. They each have 10+ years of experience in custom website development and utilize a variety of up-to-date methods, allowing for nothing less than the best solutions.

Each of our developers follow strict guidelines, ensuring top quality, consistent results for each of our custom designed and coded, fully responsive, WordPress Dental Websites.