Month: October 2018

Ethical Dental Marketing Company | What Kills Dental Team Morale?

Many dentists graduate dental school and go on to work as an associate for a few years before starting their own practice.  You often start out as a top dog and sometimes have a hard time relating to what life was like prior to being a business owner.  Unlike restaurant managers and business executives, most […]

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Best Dental Marketing Company | Don’t Forget the Sour Cream!

We order from a local restaurant about once a week for lunch.  It’s really a great restaurant because they have super healthy and affordable options that don’t taste like cardboard. We order lunch and often in an attempt to hit a minimum amount to qualify for delivery, we have to add extras like sour cream.  […]

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Best Dental Marketing | 3 Quick Dental Marketing Tips

1. Make sure your patients know what services you offer. Many dentists skip the suggestion to develop a customized brochure for their office.  They think that the freebies sent in the mail provide enough information about their services.  Patients often see these brochures and still question their dentists ability to perform those services.  A branded brochure […]

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Ethical Dental Marketing | “We Have Never Done any Marketing.”

Last week in Aruba at the ADCPA Continuing Education Getaway I gave a presentation about internet marketing.  I spoke about what the different options are and what you can expect from them. I warned attendees about scams and efforts that won’t produce a positive ROI. After the presentation, quite a few dentists wanted to speak […]

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