dental marketing

Boosting New Patient Conversion: Practical Tips for Dental Practices

As a dental practice owner or manager, one of your primary goals is likely to convert new patient inquiries into actual appointments. While this process can sometimes feel like a challenge, implementing a few key strategies can significantly increase your conversion rates. Here are five actionable tips to help you maximize conversions and grow your […]

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Embracing Online Scheduling: A Must for Modern Dentistry

Author: Grace Rizza In an era where convenience reigns supreme, why do some dentists still resist the shift to online scheduling? This reluctance often stems from concerns about patient reliability and maintaining control over schedules. However, the benefits of adopting online scheduling far outweigh these apprehensions, making it imperative for dentists to embrace this change […]

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Enhancing Precision: Identity Dental Marketing’s Technological Leap with Google Analytics

In the dynamic world of digital marketing, precision is paramount. For Identity Dental Marketing, ensuring that every data point counts has always been a top priority. Today, we are thrilled to announce a significant leap forward in our commitment to accuracy and effectiveness: the integration of cutting-edge technology into our Google Analytics processes. At Identity […]

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Ensuring Client Security: A Look into Identity Dental Marketing’s Robust Protocols

In today’s digital age, the security of sensitive data is paramount, especially in industries like healthcare where patient confidentiality is mandated by law. Identity Dental Marketing understands the critical nature of safeguarding our clients’ information and has implemented a comprehensive array of measures to ensure the highest level of security. From stringent hiring protocols to […]

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Beware of Facebook Messenger Scams: How to Spot and Report Phishing Messages

In today’s digital age, scams and phishing attempts have become increasingly sophisticated, preying on unsuspecting individuals who may not be aware of the telltale signs of fraudulent activity. One such avenue for scammers is Facebook Messenger, where users can receive messages that appear to be from legitimate sources, but are actually attempts to steal personal […]

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Boosting Your Business: The Power of Sponsoring Local Sports Teams

Should a dentist sponsor local sports teams? Hey there, fellow entrepreneurs and business enthusiasts! Today, I want to talk about a marketing strategy that might seem small-scale but packs a powerful punch: sponsoring local sports teams. Picture this: your logo emblazoned on the jerseys of a little league baseball team or prominently displayed on the […]

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Identity Dental Marketing Revolutionizes Client Experience with Advanced Technology for Custom Website Development

[Tampa, FL, 2/20/24] – Identity Dental Marketing, a leading provider of marketing solutions for dental practices, proudly announces a significant investment in innovative technology designed to streamline the website development process for its clients. This modern advancement promises to save clients valuable time and energy while enhancing collaboration and communication throughout the development phase. With […]

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Dentistry is hard.

Author: Grace Rizza, Identity Dental Marketing I started my dental journey March 3, 2008 when I started my a position as a marketing director in a 2 location practice based in the Chicagoland area. I remember the distinct challenges of working on a dental team. The definition of hard includes “not easily broken” and “with […]

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My boss is retiring, and the new owners want to cut my pay. What should I do?

“My boss has confirmed his retirement in the next few months. I’ve been with him 8 years. My current OM position pays about the same as our hygiene positions. Applying to other offices, so far 4, corporate & private combo, all would like to pay the salary I was making 20 years ago as a […]

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