dental marketing

Beware of Facebook Messenger Scams: How to Spot and Report Phishing Messages

In today’s digital age, scams and phishing attempts have become increasingly sophisticated, preying on unsuspecting individuals who may not be aware of the telltale signs of fraudulent activity. One such avenue for scammers is Facebook Messenger, where users can receive messages that appear to be from legitimate sources, but are actually attempts to steal personal […]

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Boosting Your Business: The Power of Sponsoring Local Sports Teams

Should a dentist sponsor local sports teams? Hey there, fellow entrepreneurs and business enthusiasts! Today, I want to talk about a marketing strategy that might seem small-scale but packs a powerful punch: sponsoring local sports teams. Picture this: your logo emblazoned on the jerseys of a little league baseball team or prominently displayed on the […]

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Identity Dental Marketing Revolutionizes Client Experience with Advanced Technology for Custom Website Development

[Tampa, FL, 2/20/24] – Identity Dental Marketing, a leading provider of marketing solutions for dental practices, proudly announces a significant investment in innovative technology designed to streamline the website development process for its clients. This modern advancement promises to save clients valuable time and energy while enhancing collaboration and communication throughout the development phase. With […]

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Dentistry is hard.

Author: Grace Rizza, Identity Dental Marketing I started my dental journey March 3, 2008 when I started my a position as a marketing director in a 2 location practice based in the Chicagoland area. I remember the distinct challenges of working on a dental team. The definition of hard includes “not easily broken” and “with […]

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My boss is retiring, and the new owners want to cut my pay. What should I do?

“My boss has confirmed his retirement in the next few months. I’ve been with him 8 years. My current OM position pays about the same as our hygiene positions. Applying to other offices, so far 4, corporate & private combo, all would like to pay the salary I was making 20 years ago as a […]

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Practice Acquisition: New Staff is Negotiating Benefits, What should I do?

“I acquired a practice this week, and inherited 4 employees. The previous owner did not offer any benefits besides PTO and a paycheck. I matched the compensation package and PTO offered to the staff, some who have been with the office for more than 30 years, but they are collectively trying to get more benefits […]

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The Pitfalls of Pay Per Lead Marketing: A Warning for Dentists

In the ever-evolving landscape of dental marketing, dentists are constantly on the lookout for strategies to attract new patients and grow their practices. One marketing model that has gained some attention in recent years is Pay Per Lead marketing. While it may seem like an enticing proposition on the surface, we, at Identity Dental Marketing, […]

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Hiring for Your Dental Start Up: A Comprehensive Guide

Author: Grace Rizza Are you in the exciting phase of opening a new business or practice, but feeling the pressure to find the right staff before the grand opening? Don’t worry; you’re not alone in this endeavor. The key to success lies in creating a system, careful planning, clear communication, and making informed decisions. In […]

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Eliminate No Shows

Strategies for Dentists Introduction No-shows are a common challenge for dental practices, leading to lost revenue and wasted resources. However, by implementing effective strategies, dentists can significantly decrease the number of missed appointments. In this article, we will discuss three valuable tips for dentists to reduce no-shows. One of the key factors in decreasing no-shows […]

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The Most Common Mistake When Purchasing a Dental Office

Considering the service mix is crucial when purchasing a practice for several reasons: In summary, considering the service mix when purchasing a practice is critical to ensure patient retention, maintain a good reputation, achieve a smooth transition, and ensure the practice’s financial viability and compliance with regulations. It’s a key factor in the success of […]

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