dental marketing

Are your dental blogs optimized?

When your website is in place — custom-made, branded, and easy to navigate — it is time to jumpstart your search engine optimization (SEO) with content creation. Blogging is a free or low-cost way to garner more website traffic, which translates into more foot traffic for your practice.  Search engine giant Google processes more than […]

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Optimizing Your Facebook Audience | Dental Advertising

How to Target Your Ideal Facebook Ads Audience The Facebook ads dashboard makes it possible to narrow down potential audiences by broad demographic information, such as gender, age range, interests, and location. What it can’t tell you is whether you have targeted the right audience for your service.  As the owner of a dental marketing […]

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Should You Name Your Business After Yourself?

If you are starting a new dental practice or business, your first step is to name it. The most obvious choice is to name it after yourself, especially if you are a solo practitioner; but it’s a good idea to slow down and contemplate Shakespeare’s timeless question, What’s in a name?   There are pros and […]

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How to Build an Effective Website

With the popularity of social media, it is easy to forget the importance of a strong website. However, when someone is looking for a new dentist, the first place they will look is Google; the second is their website. Like it or not, a practice will be judged on how its website looks and functions.   […]

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How to Improve Your Social Media Marketing

More than one billion new users join social media every day, according to Hootsuite. If you are ready to ramp up your social media game, you must be intentional about it or risk getting lost in a fast-growing crowd. By now, most practice owners know that social media is divided into organic and paid. In […]

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Is Your Dental Google Ad Campaign Optimized?

Google Ads has come a long way from its beginnings as AdWords in 2000. While it still functions as a way for businesses to bid for advertising in the Google search space, it has far more nuances, refinements, and robust features. As a more complex tool, it is important for you to leverage everything Google […]

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The Unspoken Key to Successful Dental Practice Leadership: Consistency

You may have a great team, top-notch technology and a good name in the community you serve, but if you are not consistent in your business practices and in your leadership style, you are missing out on a key piece of dental practice success. Consistency is such a big component that your practice can’t be […]

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What’s your score?

Having a strong website is essential to a thriving and growing practice. It helps patients find you through search easily and it clearly conveys what your practice is about. If you were to quiz yourself on your website’s effectiveness, how would you do? Is your website modern? Have you updated it in any way within […]

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What You Need to Know About Branding

What You Need to Know About Branding Many people talk about branding – What’s your brand? Does this partnership align with my brand? Is it time for a rebrand?– but what does that mean? Grace Rizza, founder and CEO of Identity Dental Marketing, is an expert on branding for dental practices and shares these tips […]

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