dental marketing

Marketing for Dentists | What’s your score?

Having a strong website is essential to a thriving and growing practice. It helps patients find you through search easily and it clearly conveys what your practice is about. If you were to quiz yourself on your website’s effectiveness, how would you do? Is your website modern? Have you updated it in any way within […]

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Best Dental Marketing Company | What You Need to Know About Branding

What You Need to Know About Branding Many people talk about branding – What’s your brand? Does this partnership align with my brand? Is it time for a rebrand?– but what does that mean? Grace Rizza, founder and CEO of Identity Dental Marketing, is an expert on branding for dental practices and shares these tips […]

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Best Dental Marketing Company | Dealing with a bad review?

Research shows 94% of patients evaluate providers using online reviews, and 72% use it to find a new provider. Even if most of your reviews are positive, just a few negative comments can sow seeds of doubt among prospective patients, and, let’s face it, they personally sting. How you deal with bad reviews on reputation […]

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Best Dental Marketing Company | What to Expect From This Video Series

Many people talk about branding – What’s your brand? Does this partnership align with my brand? Is it time for a rebrand?– but what does that mean? Grace Rizza, founder and CEO of Identity Dental Marketing, is an expert on branding for dental practices and shares these tips with the Dental Peeps Network: A brand […]

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Best Dental Marketing | The Components of an Effective Landing Page

If you’re in the process of building ads for a service, event, or product, you’ll likely discover that ads that lead to pages designed to turn an interested viewer into a lead or customer are an important component of an effective campaign. Like any marketing component, the design and writing matter. Without a clean, focused […]

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Best Dental Marketing Company | Don’t Let Covid Kill Your Morale

Author: Grace Rizza, CEO, Identity Dental Marketing We’ve been in this new “Covid World” now for many months. Whether your business has been in high-demand or you’re struggling to stay operational, you’ve likely been affected.  Covid swept into our lives, took our sense of normalcy, security and for some, our sanity. It took our business […]

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Best Dental Marketing | 3 Tips to Help Dental Receptionists Schedule More Patients

By Beth Gaddis, Patient Prism Your dental marketing is working and you can see the number of phone calls it’s driving into your dental practice. So why is your schedule not full? There are many reasons why potential patients take the time to call you, but may hang up without scheduling. Here are three of […]

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Dental Marketing | The Social 7

Post consistently, at least once per week. Include strategic hashtags & visually appealing graphics. Interact with our viewers by replying and liking comments. Publish multiple social media platforms. Encourage interaction by posting questions or polls. Avoid posting controversial content. Most importantly – be true to you!

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Ethical Dental Marketing | Why You Shouldn’t Ask For Loyalty From Your Employees

Recently I made a post asking the dentists who make up the Facebook group “Dental Marketing with Grace” if they could list only one main core value. The post generated excellent engagement and many members listed values that I easily agreed with and understood. When someone mentioned “loyalty”, my thoughts quickly oscillated between “that’s a […]

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