dental marketing

How to Create an Effective Drip Email Campaign

As a dentist or dental office manager, it is difficult to keep track of patient interactions and market your services. Emails can be an effective way to accomplish all these elements. In particular, a drip email campaign communicates the right message to the right audience at the right time. It is a tool that showcases […]

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The Hard Truth: 5 Reasons Aspiring Dental KOLs Fail to Make a Memorable Impression

Many dentists, dental speakers, and consultants are determined to achieve personal brand recognition as key opinion leaders. They may be charismatic figures with truly groundbreaking ideas, but don’t make the grade when it comes to building and leveraging a following on social media. Here are a handful of reasons most aspiring dental KOLs fall short […]

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The Secret to Making Must-Watch Videos for Social Media

Video posts are the future of social media. They imprint your brand on your intended audience and generate more engagement than other types of content.  Twitter reports its video posts get ten times more engagement than text alone or text and images.  A recent Instagram Engagement Report shows video content on that platform gets more […]

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What’s in a Dental Marketing Session?

When you are ready to grow your practice and reach more of your ideal patients, a short session with a seasoned dental marketer can make a significant difference in your success. While we can’t speak for other companies, we can tell you what to expect from a complimentary initial meeting with the Identity Dental Marketing […]

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Video Ads Can Position You as an Expert

Video has become the most popular form of social media advertising. It engages the emotions and builds trust far more effectively than two-dimensional ads. According to a recent biteable.com* survey, 74 percent of marketers say video has a better return on investment than flat ads. Creating video ads that are engaging and effective takes some […]

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How to Build Social Media Demand Through Facebook Live

Facebook Live is an effective tool to increase awareness of your dental practice. Going live regularly engages viewers with original content for much longer than a typical post. It presents a unique opportunity to educate patients, build brand awareness, and generate new patient leads. The Identity Dental Marketing team has helped thousands of dental clients […]

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Turn Patients into Practice Ambassadors with Video Testimonials

In just a few clicks, your satisfied patients can become practice ambassadors and help you grow. Collecting video testimonials is a fast, easy, and affordable way.  Seeing real people extoll your skills makes a powerful impression on prospective patients. It builds a sense of trust and conveys emotion much more effectively than words alone; but […]

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How to Put on a Successful Webinar

Webinars are online seminars that allow for intimate, live interaction between the presenter and an audience anywhere in the world: No hotels or plane tickets, no crazy logistics, no hefty registration fees. What an easy way to build a brand and a reputation. Webinars are also an effective way to develop new patient or client […]

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Are your dental blogs optimized?

When your website is in place — custom-made, branded, and easy to navigate — it is time to jumpstart your search engine optimization (SEO) with content creation. Blogging is a free or low-cost way to garner more website traffic, which translates into more foot traffic for your practice.  Search engine giant Google processes more than […]

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Optimizing Your Facebook Audience

How to Target Your Ideal Facebook Ads Audience The Facebook ads dashboard makes it possible to narrow down potential audiences by broad demographic information, such as gender, age range, interests, and location. What it can’t tell you is whether you have targeted the right audience for your service.  As the owner of a dental marketing […]

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