dental consulting

Internal Marketing: Targeting Your Existing Patients

Too often dentists focus on bringing in new patients, that they forget there is already a captivated patient population in front of them. It’s a ‘can’t see the forest for the trees’ situation. What is Internal Marketing When you hear the term ‘marketing’, the first thing that comes to mind is likely ads, websites, and […]

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3 Things We Do to Hinder Our Success

In my recent conversation with a business owner, we were discussing business strategies to help her. Her business wasn’t growing as quickly as she needed it to in order to cover her overhead. In strategizing and coming up with ideas with her, she gave me some very strong resistance which manifested in these three things […]

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Why Successful Practices Need Ongoing Marketing

Marketing your practice should be a proactive approach, not a reactive one. Learn why successful practices need ongoing marketing in our latest blog. Consider This: Imagine a scenario in which you and your team have just invested in a short-term marketing approach such as a high-cost ad that runs for the duration of a month. […]

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Facebook Ads Versus Google Ads — Which Should You Bet On?

Did you know that Facebook and Google command over half of the digital advertising market share? According to Statista, these two giants were worth 37.2% and 19.6% respectively during 2018. How can you determine which avenue is best for your unique practice goals? Learn the pros, cons, and strategies behind each in our latest blog. […]

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What are the Elements of an Effective Website?

Some websites sink. Some websites rise. How can you ensure that your practice’s website is visually stunning, fully-responsive, and functional? Learn the elements of what makes an effective website — or better yet, quiz yourself on your practice’s current website and see how you fare. Easy Navigation — Have you ever visited a website and […]

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How Can Your Practice Achieve a 5-Star Reputation?

Did you know that your online reviews can make or break your new patient attraction? Google and Facebook reviews are a critical resource in your marketing, but often overlooked. In this blog, we explain why a 5-star reputation is important, and how to adjust your strategies to attain one. What is a 5-Star Reputation Worth? […]

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Top 5 Tips for Terrific Testimonials

Patient testimonials are an invaluable way to set yourself apart as a top dentist in your area. Once you have scheduled a few of your happiest patients to record their video testimonial, you’ll want to maximize the use of their time to create a strong, compelling video. We’ve gathered our top five tips for recording […]

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