dental marketing plan

What Does Your Logo Color Say About You?

Designing the best possible logo for your practice isn’t just about being innovative or unique. Did you know that the colors you choose can convey vastly different emotions for your patients? Research from the Institute of Color Research has shown that within the first 90 seconds of viewing a website, branding, or product, your audience […]

9 Quick Tips For Your Facebook Success

You’ve heard it dozens of times: as a business owner, you need to be on Facebook. In truth, this can feel confusing and frustrating to many dentists and doctors that simply do not have the time or desire to post photos or contribute online. Below are nine tips that will help you control your social […]

Dying but not dead: Email marketing in 2019

  It appears that with the influx of automation, bulk messaging and digital marketing, email has become the most dreadful form of communication. Email is synonymous with “work” in the eyes of many people, since sifting through their inbox has become a never-ending task. To interrupt the workflow of your patients or clients for your […]

Dental Marketing Plans

When a company invests in marketing, there is one goal in mind; to see results. One problem that many practices face when outsourcing marketing is that the different aspects of their marketing strategy are non-cohesive. Identity Dental Marketing is a one stop shop for dentists looking to expand their marketing productivity with our customized dental […]