Identity Dental Marketing is the recognized leading provider of marketing for start-up dental practices. Their extensive expertise in all facets of marketing enables them to assist denovos with business naming, logo design, overall branding, website design,SEO, Google Ads optimization, print design, event marketing, social media marketing and more. Utilizing proven methods, Identity is known by […]
Dental Website Must-Haves: Functional Forms Almost every modern website comes with a contact form for new dental patient acquisition. There are inherent issues with utilizing this form of communication, especially in 2022. No matter which website hosting company, email hosting company, domain registrar or IT company you employ, there’s a chance that email form submissions […]
Post consistently, at least once per week. Include strategic hashtags & visually appealing graphics. Interact with our viewers by replying and liking comments. Publish multiple social media platforms. Encourage interaction by posting questions or polls. Avoid posting controversial content. Most importantly – be true to you!
Recently I made a post asking the dentists who make up the Facebook group “Dental Marketing with Grace” if they could list only one main core value. The post generated excellent engagement and many members listed values that I easily agreed with and understood. When someone mentioned “loyalty”, my thoughts quickly oscillated between “that’s a […]
In many lectures, I’ve advised dentists on the power of having a community Facebook group. Once you become an established thought leader, it becomes easier to connect with the wonderful people in your community. Building a successful group however, can be a very time consuming task. During this time however, many are glued to social […]
Do you work hard to avoid having difficult conversations with your employees? Do you do everything in your power to keep the peace, just accepting some poor behaviors rather than start a confrontation? Whatever reason you choose to avoid these conversations, you shouldn’t allow the inability to confront the things that truly matter to the […]
Remember Why Who are you serving? As dentists, it’s likely that you’re helping change people’s lives for the better with great oral health every day. You’re important, and so is the work you do. Get up and do it as best you can. Break it Down How do we eat an elephant? One bite […]
I have a friend who’s been thinking, and dreaming, and planning on launching her own business for years. Unfortunately, she hasn’t done much “doing”. She’s the kind of person who has no lack of experience or knowledge, and she’s been growing and learning in her chosen industry for years. She has had all the tools […]
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Today I’d like to share a story that happened to a doctor I’ve known for a very long time and who I have a great deal of respect for. Having been in practice for many years, this doctor was in the process of training an associate to take over the practice after their eventual retirement. […]
