New Year’s Resolution Check-In I’m going to say something that may shock you. January is almost over. If you are like me, you’re probably wondering where the time went. You may also feel a slight sense of guilt as you realize you’re not quite as far along in your New Year’s Resolution as you would like to be. As […]
3 Reasons Why You Hate Marketing That Are Really The Reasons You Should Love It It has been a long-held belief in the dental profession that there is no place for marketing in dentistry. Unfortunately, the marketing industry is not doing itself any favors when it comes to dispelling this myth in my opinion. For some doctors, it is the concern that marketing may be simply too much of an […]
Do You Suffer From Decision Fatigue? It’s morning! In those few moments before your alarm clock goes off, before the sun rises just above the horizon and you are nestled under the covers, snoring away in blissful ignorance, the whole world holds its breath in anticipation for the start of the day. Truly a picture perfect scene of peace. Unfortunately, it’s […]
Why Transparency Is So Important To Your Business Recently, I had some unexpected time on my hands and thought I’d check out the corporate optometrist near me. I was curious what kind of shenanigans I’d get to witness. After seeing specials for $35 eye exam, I didn’t have much to lose. Of course the exam was next to nothing and the eyeglass section […]
The Recipe For Successful Relationships: 1 Part Integrity, 1 Part Openness, 1 Part Trust Have you ever met someone who is incapable of admitting when they made a mistake? Whether it is from fear of punishment, or a simple unwillingness to believe that they could be wrong, this inability to apologize is a serious hindrance on your business growth. No one likes to mess up and admitting when you […]
Dental Marketing | Tweak Your Mindset For a More Positive Practice As you may have guessed, we spend a lot of time talking to dentists here at Identity Dental Marketing. One thing we hear frequently from our clients is the idea that “people don’t really want dentistry”. Whether it’s their time or their money, many doctors are under the impression that patients don’t want to spend […]
Dental Marketing | Your Actions Today Influence the Future of Your Business Last year, I hosted a live logo evaluation on Facebook. Doctors and clients would send logos for me to evaluate based upon my own personal preferences and my expertise in the field. The event went really well, with many enjoying the free guidance and fun atmosphere. A year passed and I nearly forgot about the […]
Identity Dental Marketing Celebrates 10-Year Anniversary Identity Dental Marketing Celebrates 10-Year Anniversary One of Dentistry’s Favorite Businesses Thanks Its Loyal Clients for Entrusting Their Internet Presence with Identity Dental Marketing September 22, 2019, CHICAGO, Illinois, Sept. 22, 2019 Identity Dental Marketing, a well trusted, custom dental marketing agency, announced today its 10-year anniversary. Having had the privilege to create more than […]
Dental Marketing | Get More From Your Team It’s clear some people go through life overwhelmed, unhappy and frustrated. It manifests in how they communicate with others. I’ve had my fair share of frustrating days, even weeks and maybe even years. The point is, we’ve all been there. I’m not pointing this out from my ivory tower. I promise you that. Running a […]
Dental Marketing | If I were a dentist… It’s been over a decade since I worked in a dental practice. Since then, I’ve used my own business to coach over 1,000 dentists in their growth strategies. As a result, I often find myself thinking about what I’d do in certain situations. Of course, I’m not a dentist, and it may be that […]
