Internal Marketing: Targeting Your Existing Patients Too often dentists focus on bringing in new patients, that they forget there is already a captivated patient population in front of them. It’s a ‘can’t see the forest for the trees’ situation. What is Internal Marketing When you hear the term ‘marketing’, the first thing that comes to mind is likely ads, websites, and […]
3 Things We Do to Hinder Our Success In my recent conversation with a business owner, we were discussing business strategies to help her. Her business wasn’t growing as quickly as she needed it to in order to cover her overhead. In strategizing and coming up with ideas with her, she gave me some very strong resistance which manifested in these three things […]
How Busy is Too Busy? 5 Tips for Ensuring Practice Growth Are you too busy meeting with current patients to worry about attracting new ones? Keeping a full schedule is crucial for your success as a dentist, but can often leave you with little time or energy to consider the big picture moving forward. Here are five easy tips to ensure your practice stays growing when […]
Spring Cleaning? 5 Ways To Refresh Your Branding This Year With March already upon us, the time for spring cleaning is quickly approaching. Is your practice’s branding in need of an update, as well? Learn five easy ways you can refresh your brand this year in our latest blog. Try a new color scheme. Not loving your logo or branding as much as you used […]
Dental Marketing | The Power of Pinterest Does your practice have a presence on Pinterest? Learn about the power of Pinterest in our latest infographic. Contact our office to learn how to maximize your social media accounts!
Mythbusting: Dental Marketing Style Do you know the difference between fact or fiction when it comes to marketing your practice? Don’t be misled about the answers you deserve as a business owner. Follow along as we break down common myths and misconceptions about dental marketing in today’s blog. Myth 1: Dental marketing simply means having a great website. While […]
Educate Your Community. Attract More Patients. Did you know that educating your potential patients can build their trust, giving them reason to travel longer distances and accept the treatment they need? By establishing credibility with your community through education-based marketing, you can ensure that you have their goals, interests, and oral health in mind. Learn how utilize education in your marketing […]
Negative Online Reviews? Here’s How to Respond. Has a negative online review lowered your team’s morale? Don’t give up. For every 99 positive, rewarding experiences you make with others, there is usually one encounter that is unavoidably difficult. Here you will learn how to respond to a negative review with poise while showing you value the opinions of your patients. Read the […]
Facebook Ads Versus Google Ads — Which Should You Bet On? Did you know that Facebook and Google command over half of the digital advertising market share? According to Statista, these two giants were worth 37.2% and 19.6% respectively during 2018. How can you determine which avenue is best for your unique practice goals? Learn the pros, cons, and strategies behind each in our latest blog. […]
How Can Your Practice Achieve a 5-Star Reputation? Did you know that your online reviews can make or break your new patient attraction? Google and Facebook reviews are a critical resource in your marketing, but often overlooked. In this blog, we explain why a 5-star reputation is important, and how to adjust your strategies to attain one. What is a 5-Star Reputation Worth? […]
