6 Types of Jerks and how to Deal with Them in Your Dental Practice No matter the type of business you own, you’ll be faced with difficult people. As a dental team, you’re bound to stumble upon some of these types. Read the following to learn how to handle them with care, while protecting your reputation. 1. The Doubting Jerk This patient believes his Google search is more valuable […]
Marketing for Dentists | How to Gain More Dental Patient Reviews A growing practice needs to have a strong online presence, and a large part of that comes from patient reviews. With over 84 percent of people trusting online reviews to help them decide between options, these powerful tools have the potential to make or break your business. So how can you collect more positive […]
Dental Marketing Agency | 3 Things You Should Be Doing on Social Media Social media marketing has become an opportunity worth considering for almost all business owners. With around 60% of users interacting with brands on social media[i] and more than 70% of the population having at least one social media account[ii], it is evident that these free tools are critical to capturing your full audience. For […]
What was the best business advice you were ever given? Everyone’s a critic. It’s easy to find advice from those around you, but the real difficulty lies in discerning what guidance is truly invaluable. Sometimes, the guidance you need impacts you immediately. For me, the best advice I have been given happened on two occasions, in two very different times of my life. The […]
Dental Marketing with Grace | How to Define Your Target Market When determining your target market, you need to first think about who you are and what makes you unique. Once you have this figured out, take some time to envision the ideal patients that you want to attract. For example, if you’re a dentist who loves performing high-quality cosmetic work, you’ll need to determine […]
Marketing with Grace | Why Do Dental Practices Go Out of Business? Dental practices are typically thriving businesses that continually grow. However, what happens when a dental practice is seeing a decrease in profits or is struggling to get off the ground? When I see a failing practice, there’s usually one common denominator: the dentist is leading the business without solid business advice or training from […]
Daily Grace | Four Ways to Improve Your Team Meetings If you own a business, it is important to find time to meet with your team. The frequency of these meetings will depend on what type of business you run. At Identity Dental Marketing, we work with a lot of dentists and encourage them to meet with their teams daily to identify the opportunities […]
Daily Grace | How Do You Measure Success? Success is individual and personal—each individual has their own vision of success for their life. To some, success is intertwined with monetary wealth, or how they feel at the end of a productive day. To most, a healthy work-life balance drives feelings of success and accomplishment. Here are a couple tips on finding your […]
‘Know Thyself’: The Core Values Driving Identity Dental Marketing At Identity Dental Marketing, we are deeply committed to running an ethical business. We market honestly and always prioritize the best interest of our clients. Our core values are at the heart of and affect every decision we make as an organization. We live out these values—displayed in our hiring practices, accepting new clients, and […]
Daily Grace | What is the Best SEO Tactic? Like an investment strategy, successful SEO requires you to diversify your portfolio. Utilizing a variety of strategies on a daily, weekly, and monthly basis will help your website rank in the top of search engine listings. In this article, we break down four ideas that will help you build a winning SEO strategy: Keywords […]
