Google Ads Optimization Identity Dental Marketing Sometimes, if you want something done right, you should do it yourself. However, when it comes to Google Ads, you’ll probably want an expert leading the way. Years ago, in the old days of “Google Adwords,” you could set up a campaign on your own, select a location to target, pick a few relevant keywords, and lean back while Google worked it’s magic. Now, in the modern era of Google Ads, the platform is more robust, allowing for highly customized campaigns, but also appearing more complex to novice users. That’s why Identity Dental Marketing is here to help. Our Google Ad campaigns are designed to help dentists attract new patients while building up their brand online. Campaigns built through our team will utilize the Google Ads platform to its fullest extent, so you can expect better results for lower investment. Before building a Google Ad campaign, there is actually a lot to consider. How many new patients do you need? How much does it cost to acquire a new patient in your market? Which search terms are your ideal patients utilizing? Which terms do you not want associated with your business? Details such as these can ultimately determine whether your campaign is operating at its full potential, or wasting your ad spend. IDM’s Google campaigns utilize retargeting strategies, to reach patients that have already shown an interest in your brand, as well as competitive targeting, to reach potential patients. Identity Dental Marketing’s Google Ad Optimization services include: Custom Designed Display AdsLanding PagesMonthly ReportsConversion TrackingQuarterly Strategy sessions Additionally, you’ll never have to worry about us cutting your ad budget and pocketing the difference. Our team at Identity Dental Marketing takes pride in our transparency by separating ad spend on Google and our service fees. To learn more about our Google Ad management services, be sure to schedule a complementary marketing planning session today.