How to Create an Effective Drip Email Campaign

As a dentist or dental office manager, it is difficult to keep track of patient interactions and market your services. Emails can be an effective way to accomplish all these elements. In particular, a drip email campaign communicates the right message to the right audience at the right time. It is a tool that showcases […]

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The Hard Truth: 5 Reasons Aspiring Dental KOLs Fail to Make a Memorable Impression

Many dentists, dental speakers, and consultants are determined to achieve personal brand recognition as key opinion leaders (KOLs). They may be charismatic figures with truly groundbreaking ideas, but don’t make the grade when it comes to building and leveraging a following on social media. Here are a handful of reasons most aspiring dental KOLs fall […]

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The Secret to Making Must-Watch Videos for Social Media

Video posts are the future of social media. They imprint your brand on your intended audience and generate more engagement than other types of content.  Twitter reports its video posts get ten times more engagement than text alone or text and images.  A recent Instagram Engagement Report shows video content on that platform gets more […]

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