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  • Home
  • About
    • Meet the Team
    • Design and Website Samples
    • Video Samples
    • Careers
    • Complimentary Marketing Planning Session
    • Blog
  • Existing Clients
  • Courses
  • Services
    • Custom Dental Marketing Plan
    • Dental Website Design
    • Dental Search Engine Optimization (SEO)
    • Google Ads Optimization
    • Social Media Marketing
    • Video Marketing
    • Naming Your Dental Practice
    • Dental Logo Designs
    • 52 Week Video Marketing Series
    • Internal Marketing for Your Dental Practice
    • Sleep Apnea Marketing for Dentists
    • Online Patient Forms
    • Botox® Marketing for Dentists
    • Dental Lab Marketing
    • Custom Press Release
    • Local Service Ads
  • Testimonials
  • Contact
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Identity Dental Marketing

How Do You Set Your Practice Apart?

Why should patients choose you over other doctors in your area? If you can’t answer this question, then it’s time to take a moment and rethink your marketing strategy. Your answer is what we call your Unique Selling Proposition, or USP. As a dentist, your USP needs to be the foundation of your entire branding and marketing strategies.

For example: if you believe that your strength as a dentist is your caring, compassionate focus, then every element of your marketing campaign needs to feature this. Your logo and branding should evoke feelings of comfortable, pleasant care. Your website should feature your personal dedication to your patients’ wellbeing. Your ad campaign should utilize non-judgmental messaging that shows you are committed to patients, not profits.

By unifying the internal message of your logo, your website, your advertising, and the rest of your marketing efforts, you will bring consistency to your branding and allow your practice to truly grow.

What strategies work for your Unique Selling Proposition?

Every dentist and every practice is different. The best way to learn which marketing strategies work for you is to meet with our team of experts at Identity Dental Marketing. However, here are a few suggestions to begin building the foundation of your branding and marketing:

Are you the type of dentist who is heavily engaged in your community? Bring your branding home. By implementing recognizable elements of your town, district, or neighborhood, you can build credibility with those around you. Look at the ways in which your community engages — local culture, history, and geography are all great places to start.

Are you a doctor who loves to connect with patients by taking the time to learn about their ongoing lives outside of their appointments? Consider utilizing video marketing that features you and your personality. You can use your personalized videos to welcome patients to your homepage, as well as to establish a powerful presence across social media marketing. Hint: ask about our 52 Week Video Marketing Series.

Do you pride yourself on the beautiful smiles and improved confidence that you create on a daily basis? Emphasize the life-changing effects that your dental team can bring patients. Feature before-and-after photos on your social media and your website. Develop branding that is sharp, modern, and unique. If your patients witness how they can achieve the same results that others have, they will be more inclined to make that first appointment.

No matter what your team excels at, you have a Unique Selling Proposition that is your gateway to effective branding. If you have questions on how to market your practice with your strengths in mind, reach out to our team at Identity Dental Marketing. Schedule a complimentary marketing planning session with us today.

This entry was posted in dental marketing and tagged affordable dental marketing, backyard dentists, build a better team, dental advertising, dental logo, dental marketing, dental marketing 4th quarter strategies, dental marketing company, dental patients online, my dental marketing story. Bookmark the permalink.

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Recent Posts

  • The Importance of Marketing in the Dental Industry: Common Mistakes and Solutions
  • How to Generate More Word-Of-Mouth Referrals
  • How to Create a “Marketeam” (A dental team that contributes to the marketing of your practice.)
  • The Pros and Cons of Website Builders
  • Marketing to the Patients of a Retiring or Selling Dentist (without buying his patients or practice)

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Dental Marketing News

Identity dental marketing

March 23, 2023

The Importance of Marketing in the Dental Industry: Common Mistakes and Solutions

As a founder and CEO of Identity Dental Marketing, a company that offers ethical branding and digital marketing services to dentists, I have come across several mistakes that dental practices make when it comes to marketing. In this article, I will discuss these common mistakes and provide solutions to ensure that dental practices can avoid […]

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March 21, 2023

How to Generate More Word-Of-Mouth Referrals

Word of mouth referrals are one of the most powerful ways to grow your dental practice. When happy customers recommend your products or services to their friends, family, and colleagues, it can lead to a steady stream of new business. But how do you encourage more word of mouth referrals? Here are ten strategies to […]

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March 21, 2023

How to Create a “Marketeam” (A dental team that contributes to the marketing of your practice.)

As a dental practitioner, one of the most effective ways to grow your practice is through word-of-mouth referrals and positive online reviews. But how do you get your dental team to actively participate in generating these referrals and online shout outs? The answer lies in clear goal setting, accountability meetings, and regular delegation, all aided […]

Read More >>
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