The Most Common Mistake When Purchasing a Dental Office

Considering the service mix is crucial when purchasing a practice for several reasons: In summary, considering the service mix when purchasing a practice is critical to ensure patient retention, maintain a good reputation, achieve a smooth transition, and ensure the practice’s financial viability and compliance with regulations. It’s a key factor in the success of […]

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Two Paths to Success for Dental Start-Up Businesses

Starting a dental practice is an exciting venture that offers the promise of helping patients while building a profitable business. However, success in the competitive field of dentistry requires careful planning and strategic decision-making. Depending on your budget and marketing capabilities, there are two distinct paths to success that you can consider when launching your […]

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Staying Ahead By Staying Informed in New Optimization Opportunities

Dental Marketing Agencies need to stay up to date with the latest advancements in technology and online marketing is crucial for businesses looking to thrive. Google, being the dominant player in the search engine market, continually introduces new features and options to help businesses connect with their customers. One such feature that has gained significance […]

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Why Grace Rizza Writes Blogs in 2023

“Does anyone really blog anymore? I haven’t heard about blogging in years! It’s that outdated?” In the fast-paced world of digital marketing, staying ahead of the curve is crucial for success. Grace Rizza, the owner of Identity Dental Marketing, understands this well. In 2023, she continues to invest her time and effort in crafting informative […]

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Dental Office Holiday Party Ideas

Identity Dental Marketing Do you have a team of 5-10 and are you seeking fun holiday party ideas? Here are some games that can make this year’s celebration one to remember! Remember to consider the preferences and comfort levels of your group when choosing games and activities. Enjoy your corporate holiday party! Merry Christmas! Grace […]

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The Limitations of Geotargeting SMS Marketing: A Smarter Approach for Dental Offices

Introduction In today’s digital age, marketing strategies have evolved significantly. For businesses, especially dental offices, reaching the right audience with the right message is crucial for success. One such marketing technique that has gained popularity in recent years is geotargeting SMS marketing. While it may seem like an effective way to reach a local audience, […]

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Mastering Difficult Conversations: A 3-Step Habit for Success with Grace Rizza 

Introduction Difficult conversations can be emotionally draining and challenging to navigate, whether it’s dealing with a patient’s concerns, managing employees, or addressing issues with your superiors. In this blog post, we’ll explore a simple yet highly effective three-step habit to transform even the most aggressive conversations into productive, solution-oriented exchanges. Grace Rizza, CEO of Identity […]

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