Social Media Marketing Seven in ten Americans are on social media, according to a Pew Research Center study released earlier this year. The same study found that 68% of Americans use Facebook. When it comes to attracting new patients, a portion of your marketing investment should be going to social media. Quite simply, you should be where your patients, and prospective patients, are looking. Facebook is not just for kids either. Nearly 80% of adults ages 30 to 49, and just over 60% of those between 50 and 64 are on Facebook. Why do these patients matter? These are the decision makers in families! Our team can help you with a social media strategy designed to reach your ideal patients as well as build your online presence. Social media campaigns start as low as $250. Weekly Facebook Posts Build Your Social Media Presence Your weekly Facebook posts will be designed to engage your online following, inform the community, and drive traffic to your website. Post topics vary from fun dental facts to sharing important information regarding oral health care. Posts are accompanied with a link to your website and an eye-catching graphic designed to grab attention or provide further information relevant to the post’s topic. Google responds to a steady, active social media presence making this an effective compliment to our SEO campaigns. Weekly Custom Branded Facebook Posts Increase Brand Recognition and Name Recall Take your social media campaign to the next level with a custom branded campaign. Each graphic will be designed with your colors and your logo. This is an opportunity to increase your brand’s recognition. Not only will your posts be more memorable, but the inclusion of your practice name and logo will make it easier for prospective patients to recall your practice when searching for a new dentist. Make an impression with custom branded posts. Boosted Custom Facebook Posts Reach Your Ideal Patients Target the patients you want with boosted Facebook posts. With an additional investment, Facebook will show your posts to users based on specifications you set. We’ll help you determine the demographics and location of patients you want to reach. Boosted posts allow for you to target Facebook users based on age, gender, and location. Sponsored Ads & Custom Landing Pages Fully Customized Advertising Campaign Sponsored ads appear in the Facebook newsfeed and sidebars of users based on the demographic information of your target market. More than just a post, each ad will be designed to drive traffic to a custom designed landing page where interested patients will have the opportunity to contact you and learn more about your offerings. Here’s what you will receive with this package: Custom designed sponsored Facebook ads Custom designed landing pages with contact forms Monthly reporting on your campaign’s progress Triple Crown Turn-key Solutions for Engagement The Triple Crown campaign is designed for those looking to do more with social media. Each month, you will receive a custom branded campaign kit with a focus on building your community and online presence. Campaigns include ways to generate buzz in your area, promote your brand, and interact with patients. Kits include full instructions on how to implement the campaign. They’re effective, easy to follow, and most importantly, fun! If you consider your team innovative, active, and involved, the Triple Crown campaign is a great complement to your brand.