Social Media Marketing

Identity Dental Marketing

Expand Your Digital Footprint

Identity Dental Marketing social media services for dentists offers you options to create a demand for your business, build trust in your community, and ultimately attract more new patients. 

Elevate your brand, engage with your target audience, and educate prospects about your services.

A social media presence is a must-have in today’s competitive market; but a post or two here or there just doesn’t cut it anymore. To be effective, you need a constant presence on the channels your audience uses most, targeted messaging, and metrics measuring impact to raise your visibility.

Identity Dental Marketing can create, implement, and measure the right social strategy for you. 

Our Social Media Solutions

Silver – Our introductory package will build your professional social media presence by creating and posting content specific to your service offerings and target market. This service is available for Facebook and posts one or three times weekly. The content provided includes links to your website, which may contribute to higher rankings on Google and other search engines. 

Gold (Most Popular) – Enjoy custom-branded, multichannel social media content. Our team will design each post with your logo and brand colors on topical, relevant content for a custom look without custom costs. Posts link to your website for enhanced SEO value. We can post content for you once or three times weekly on Facebook, Instagram, Google My Business, and Twitter. 

Platinum – Enjoy content and graphics that are completely unique to your practice. Our team will start by understanding your brand, services, and goals. We will suggest an effective mix of content. This typically includes real testimonials, team photos, highlighted services, before-and-after photos, featured technology, and other benefits truly specific to your practice. Posts will include website links, which can provide added value to a dental SEO campaign. Choose a posting cadence of one or three times weekly on Facebook, Instagram, Google My Business, and Twitter. 

Bulk Platinum Posts – Enjoy a full six months of premium custom posts and graphics in a bulk package that you can use as you choose: Schedule these 182 unique branded posts once daily or at the frequency you wish, and use them on all major platforms: Facebook, Instagram, Google My Business, Twitter, and Pinterest. You receive your content within 30 days of purchase.

Post Boosting

Some of your content can be boosted for a quick flash of exposure to a wider audience. A boosted post shows up as sponsored content on the timelines of those within your selected target audience. It is a great way to introduce your key services to a local, relevant audience, gain new followers, drive traffic to your site, and enhance brand recognition within your community.  

Other Custom Services

Facebook and Instagram Lead Generation Campaigns

Custom Facebook and Instagram Paid Ads

Paid social ads allow you to target specific audiences and services with highly strategic, eye-catching displays. Target new leads and prior visitors to your website with ads designed to educate the community about your top services, including premium procedures like cosmetics, implants, Invisalign and more. 

Paid social ads for dentists pair well with organic social media posts and Google ad campaigns to help saturate your market. Our package includes links to custom landing pages on your website and up to three campaign focuses at once.

We alternate ads to keep your message fresh and communicate regularly with Facebook to ensure your ads are performing. Your ad will also benefit from weekly evaluation and optimization, as well as quarterly reviews to analyze effectiveness. We offer you the flexibility of scheduling the ads yourself or leaving that task to us. 

Video Advertising on Social Media 

Video ads are among the most effective formats to connect with consumers; in fact, video social media posts get 48 percent more views than just text or images, according to a recent Adobe survey. That kind of impact improves brand recognition, lead generation, and awareness of such high-level services as implants, cosmetic procedures and clear aligners. 

Talk to us about creating attention-getting video ads for you and watch a video ad sample here.

Let Your Community Get to Know and Trust You

52 Social Media Video Prompts and Instruction

If you have always wanted to create your own video posts for social media but don’t know how to begin, our customized video package is the answer.

We take a deep dive into your practice, services, and brand, then create 52 weeks of custom video prompts and instructions for you. This allows you or a team member to record a year’s worth of real, relatable video content. There are no scripts to memorize; just talking points on subjects you know well. Post the content live or, if you prefer, send us the files and we’ll schedule for you. We can boost posts for you, too.

When you partner with IDM, you get deep expertise in all aspects of dental marketing. Call today and see what social media for dentists can do for your practice.