What's involved in a Custom Press Release from Identity? Identity Dental Marketing If you're considering purchasing a custom press release, it's a great idea for many situations and brings a great deal of value to any business owner. It's most popular for the following situations, including: Introducing a New Doctor, Hygienist, Associate, or Partner Introducing a new service, technology, or expanding services to a new age group To contribute to rankings on Google and expand keyword reach To build a positive online reputation, especially when someone searches for you by name or business name To promote an event or special offer What to expect Once you've accepted your proposal and authorized payment, the Identity Dental team will send you a questionnaire to understand the purpose of your press release. Once received, we will present you with a press release to approve or edit. Once you provide your approval, our team will distribute the press release. It'll be published live on at least 30 platforms, creating a powerful push of backlinks and a presence on the news section of Google. Press release marketing is the biggest missed opportunity in dental marketing as a whole. This strategy is excellent for reputation building and brand recognition. Most major influencers and business owners leverage public relations such as press release distribution. We strongly recommend employing a monthly press release strategy to keep a constant flow of positive news about your practice spreading. You can also purchase them as needed to make announcements.