3 Things We Do to Hinder Our Success In my recent conversation with a business owner, we were discussing business strategies to help her. Her business wasn’t growing as quickly as she needed it to in order to cover her overhead. In strategizing and coming up with ideas with her, she gave me some very strong resistance which manifested in these three things […]
Why Successful Practices Need Ongoing Marketing Marketing your practice should be a proactive approach, not a reactive one. Learn why successful practices need ongoing marketing in our latest blog. Consider This: Imagine a scenario in which you and your team have just invested in a short-term marketing approach such as a high-cost ad that runs for the duration of a month. […]
How Busy is Too Busy? 5 Tips for Ensuring Practice Growth Are you too busy meeting with current patients to worry about attracting new ones? Keeping a full schedule is crucial for your success as a dentist, but can often leave you with little time or energy to consider the big picture moving forward. Here are five easy tips to ensure your practice stays growing when […]
14 Frequently Asked Questions about Facebook for Dentists Do Facebook’s evolving tools and strategies leave you with questions about how to market your practice with confidence? Equip yourself with the answers to the most frequently asked questions we’ve heard in dental marketing. 1. How will an active Facebook presence benefit my practice? Building an active Facebook presence through both organic and paid reach […]
Walking the Tightrope – 6 Factors That Can Help You Win New Patients Are you teetering on the edge between sustained, powerful growth, and another quiet month? Marketing your dental practice successfully requires an introspective look into the strategies and systems you are implementing on a daily basis, whether online, over the phone, or in-office. Learn 6 factors that can help you win new patients in our latest […]
Educate Your Community. Attract More Patients. Did you know that educating your potential patients can build their trust, giving them reason to travel longer distances and accept the treatment they need? By establishing credibility with your community through education-based marketing, you can ensure that you have their goals, interests, and oral health in mind. Learn how utilize education in your marketing […]
Top 4 Marketing Strategies for Dental Startups You’ve just started your own dental practice. Your team is trained, your phones are ready, and you’re ready to start your career off right. One question remains: how do you reach and retain the ideal, new patients you hope to serve? In this article you will learn the top 4 marketing strategies for dental startups. […]
Content Marketing on Steroids: 5 Things You Might be Missing Is your content marketing building momentum and exposure for your practice, or does it need a trip to the gym? Each blog or social media post you create should be done so with three main priorities in mind: brand awareness, building your SEO and exposure, and creating credibility through patient education. If your content marketing […]
What Does Your Logo Color Say About You? Designing the best possible logo for your practice isn’t just about being innovative or unique. Did you know that the colors you choose can convey vastly different emotions for your patients? Research from the Institute of Color Research has shown that within the first 90 seconds of viewing a website, branding, or product, your audience […]
5 Ways to Leverage a Press Release in Your Dental Marketing Meet the press release — one of the most flexible, underused, and time-tested ways of boosting exposure for your practice. For some, writing, publishing, and leveraging a press release can seem daunting. When should I use one? How do I go about it? Whether you are hosting a fundraiser for charity, sharing news about a […]
