How Busy is Too Busy? 5 Tips for Ensuring Practice Growth Are you too busy meeting with current patients to worry about attracting new ones? Keeping a full schedule is crucial for your success as a dentist, but can often leave you with little time or energy to consider the big picture moving forward. Here are five easy tips to ensure your practice stays growing when […]
Walking the Tightrope – 6 Factors That Can Help You Win New Patients Are you teetering on the edge between sustained, powerful growth, and another quiet month? Marketing your dental practice successfully requires an introspective look into the strategies and systems you are implementing on a daily basis, whether online, over the phone, or in-office. Learn 6 factors that can help you win new patients in our latest […]
5 Ways to Leverage a Press Release in Your Dental Marketing Meet the press release — one of the most flexible, underused, and time-tested ways of boosting exposure for your practice. For some, writing, publishing, and leveraging a press release can seem daunting. When should I use one? How do I go about it? Whether you are hosting a fundraiser for charity, sharing news about a […]
Avoiding the Pitfalls of Unethical Marketing If it sounds too good to be true, then it usually is. Lately, we’ve noticed a couple of concerning and unethical sales tactics that have been hitting dentists pretty hard. Companies are taking initial marketing deposits, burning through them in a month, and then locking dentists into long-term contracts based on the initially impressive results. […]
Daily Grace | Four Ways to Improve Your Team Meetings If you own a business, it is important to find time to meet with your team. The frequency of these meetings will depend on what type of business you run. At Identity Dental Marketing, we work with a lot of dentists and encourage them to meet with their teams daily to identify the opportunities […]
10 Dental Marketing Predictions for 2016 10 Dental Marketing Predictions for 2016 A Restored Faith in SEO As the social media hype begins to subside, we predict dentists and doctors will become savvy to the methods providing a real, tangible ROI. When looking at past years, many will recognize consistent trends in the effectiveness of “white hat” SEO. 2. Social Media […]
