5 Ways to Leverage a Press Release in Your Dental Marketing Meet the press release — one of the most flexible, underused, and time-tested ways of boosting exposure for your practice. For some, writing, publishing, and leveraging a press release can seem daunting. When should I use one? How do I go about it? Whether you are hosting a fundraiser for charity, sharing news about a […]
Avoiding the Pitfalls of Unethical Marketing If it sounds too good to be true, then it usually is. Lately, we’ve noticed a couple of concerning and unethical sales tactics that have been hitting dentists pretty hard. Companies are taking initial marketing deposits, burning through them in a month, and then locking dentists into long-term contracts based on the initially impressive results. […]
Daily Grace | Four Ways to Improve Your Team Meetings If you own a business, it is important to find time to meet with your team. The frequency of these meetings will depend on what type of business you run. At Identity Dental Marketing, we work with a lot of dentists and encourage them to meet with their teams daily to identify the opportunities […]
10 Dental Marketing Predictions for 2016 10 Dental Marketing Predictions for 2016 A Restored Faith in SEO As the social media hype begins to subside, we predict dentists and doctors will become savvy to the methods providing a real, tangible ROI. When looking at past years, many will recognize consistent trends in the effectiveness of “white hat” SEO. 2. Social Media […]
