Month: October 2018

Mistake #1 – Dental Marketing

What makes you different? Why do your patients stay loyal to you? These are the questions to answer when defining your brand. Once you’ve defined your core values, you will create your “branding”, the materials that support your brand (or reputation). Your branding helps your patients learn about your core values at a glance. It […]

Why Marketing Doesn’t Work

I’ve been doing some soul searching. I’m pained to ask myself this question. Why doesn’t marketing ALWAYS work the same way for each dentist? WHY?!!! When sitting in a lecture today, hearing a TOP producing doctor, one of my clients, talk about his successes, I ask myself, “Why?”. “Why can it work so well for […]