Scams, Threats, and Things to Watch Out For

Lately, I’ve been experiencing more and more of our clients forwarding us emails, invoices and letters from outside marketing companies that are just plain unethical. I’ve seen advertisements that look like invoices. I’ve seen countless companies spamming my clients about Google changes and how they “better be aware of this major change that is coming […]

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Dental Curse Words

There are certain words that will instantly invoke fear in your patients on a psychological level.  These words will make their visit less enjoyable and have them focusing on their fears versus the end result of having a beautiful and healthy smile. Using these words in a conversation with a new patient can discourage them […]

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