Have you seen the YouTube video about the little boy who was sedated after his visit to the dentist? Almost everyone remembers “David After Dentist” even though it came out years ago. How did that video make you feel? Many were disgusted in David’s father for recording him. Others laughed and thought it was just […]
Your business has a brand, or a reputation that encompasses who you are, what you do, and how you do it. Unfortunately, most dentists do not understand the importance of creating a business identity. Many dentists without a branding strategy struggle to stand out. It is a critical component to the success of your marketing […]
Recently, I made a trip to the dentist for a routine teeth cleaning. I was trying out a new practice in my area, and I had a good experience with them. About a week later, I received a new patient letter, in which they welcomed me to their practice, briefly described their philosophy, and kindly […]
