Become the Dental Expert You Already Are Did you know that periodontal disease may put you at risk for developing Alzheimer’s disease? Your patients might not. According to recent research published in the Journal of Alzheimer’s Disease, the bacteria Porphyromonas gingivalis spread to the brains of mice who suffer from gum disease. In fact, researchers recently began trials on a vaccine for P. gingivalis, which could potentially reduce or even eliminate Alzheimer’s, if the link between them proves to be true. How can you utilize developing research like this to set yourself ahead as a dentist? Position yourself as an expert. As a dentist, you have accumulated a massive wealth of knowledge — and not just in dentistry. Why don’t you share it, to both you and your patients’ benefit? By taking the opportunity to educate your patients on recent advancements in technology, oral health care, or even their overall well-being, you will grant credibility to your dentistry and build meaningful connections with your community. When your potential patients can clearly see your commitment to their oral health and their actual lives, they won’t forget you. In fact, they’ll choose you, based on your expertise, your compassion, and your dedication to their care. One question remains: how can you implement patient education into your marketing strategy? Remember, we can help. Recently, we’ve been inspired by this unchecked potential for growth and patient education that we’ve discovered across dentistry. That’s why we’ve designed a powerful, new marketing approach that we’ve called the 52 Week Video Marketing Series. Following our step-by-step guide, you can record your very own video marketing series that engages your community and positions you as the expert on all things dental. Once you’ve used our engaging written prompts to create impactful, educational video content for patients, we will optimize and schedule your video posts to ensure you receive maximum exposure. You will have the chance to empower your community with news and advice on their oral health that can potentially improve or even save their lives. If you are ready to position yourself as a dental expert across your marketing efforts, we invite you to reach out to us. Schedule a complimentary marketing planning session with Identity Dental Marketing today.