Video Ads Can Position You as an Expert

Video has become the most popular form of social media advertising. It engages the emotions and builds trust far more effectively than two-dimensional ads. According to a recent biteable.com* survey, 74 percent of marketers say video has a better return on investment than flat ads. Creating video ads that are engaging and effective takes some […]

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How to Build Social Media Demand Through Facebook Live

Facebook Live is an effective tool to increase awareness of your dental practice. Going live regularly engages viewers with original content for much longer than a typical post. It presents a unique opportunity to educate patients, build brand awareness, and generate new patient leads. The Identity Dental Marketing team has helped thousands of dental clients […]

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How to Put on a Successful Webinar

Webinars are online seminars that allow for intimate, live interaction between the presenter and an audience anywhere in the world: No hotels or plane tickets, no crazy logistics, no hefty registration fees. What an easy way to build a brand and a reputation. Webinars are also an effective way to develop new patient or client […]

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