What’s involved in a Custom Press Release from Identity?

If you’re considering purchasing a custom press release, it’s a great idea for many situations, and it can be very beneficial to any business owner.  It is most commonly used in the following situations:  Introducing a new service, technology, or expanding services to a new demographic. For the purpose of improving Google rankings and expanding keyword […]

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How does Identity Dental Marketing Handle Direct Mail Campaigns?

Direct mail is helpful when announcing a new business or new service offerings. It tends to “work” to generate about 3 new patients per 5,000 pieces until it tapers off and stops working after about 5-6 mailers. Direct mail works best when paired with aggressive offers. This is because the potential patient isn’t actively seeking […]

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I’ve Been Running My Ads for 2 Months, Where Are the Results?

Why are my ads not working? Like ALL marketing methods, paid digital advertising takes time to work. Usually in the third month, the campaign has matured past its learning phase and will begin to produce the expected results. As time goes on, personalized tweaks will be implemented to the campaign allowing our team to best […]

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