Boosting New Patient Conversion: Practical Tips for Dental Practices

As a dental practice owner or manager, one of your primary goals is likely to convert new patient inquiries into actual appointments. While this process can sometimes feel like a challenge, implementing a few key strategies can significantly increase your conversion rates. Here are five actionable tips to help you maximize conversions and grow your practice:

1. Optimize Voicemail Messaging:

Your voicemail greeting presents a valuable opportunity to direct potential patients to take action. By including a clear call-to-action that encourages callers to schedule appointments online through your scheduling link, you can streamline the booking process and increase conversion odds. Make sure your voicemail message is concise, professional, and easy to understand, guiding callers seamlessly to the next step.

2. Empower Your Team with Effective Verbiage:

The frontline staff plays a crucial role in shaping potential patients’ perceptions of your practice. Equip your team with verbiage that highlights the expertise of your doctors and the ethical standards of your practice. Encourage them to genuinely believe in the services you offer and convey this belief to callers. Authenticity and enthusiasm can be contagious and can help build trust with prospective patients.

3. Facilitate Communication through Multiple Channels:

In today’s digital age, patients expect convenience and accessibility when reaching out to healthcare providers. Ensure that your practice is easily reachable through various channels such as Google Business Profile, social media platforms, and website chat functionalities. Providing multiple communication options increases the likelihood of engaging with different types of patients and enhances overall accessibility.

4. Strategically Utilize Call-Only Ads:

Consider running call-only ads during times when your office is open for scheduling and you have staff available to answer calls promptly. These ads bypass the need for potential patients to navigate a website or fill out forms, allowing them to connect with your practice directly through a phone call. By ensuring that someone is attentive on the phones during ad runtime, you can capitalize on these leads and convert them into appointments effectively.

5. Optimize Your Website for Seamless User Experience:

A user-friendly website is paramount for converting online inquiries into appointments. Make sure your website loads quickly on mobile devices, as many patients prefer to browse on smartphones. Incorporate online scheduling functionality prominently on your website, allowing visitors to book appointments effortlessly. Additionally, prioritize clear navigation and prominently display your practice’s contact information, including the phone number and address, at the top and bottom of each page for easy access.

Implementing these tips can help streamline the patient conversion process and drive growth for your dental practice. By optimizing communication channels, empowering your team, and enhancing the overall patient experience, you can attract and retain more patients while maximizing your practice’s success.

Ready to take your dental practice to the next level? Schedule a complimentary marketing planning session with Identity Dental Marketing today! Our experienced team specializes in crafting tailored marketing strategies to help dental practices like yours thrive. Visit []( to book your session and discover how we can elevate your practice’s online presence and attract more patients. Don’t miss out on this opportunity to unlock the full potential of your dental practice!

Join Our Free Facebook Group

Embracing Online Scheduling: A Must for Modern Dentistry

Author: Grace Rizza

In an era where convenience reigns supreme, why do some dentists still resist the shift to online scheduling? This reluctance often stems from concerns about patient reliability and maintaining control over schedules. However, the benefits of adopting online scheduling far outweigh these apprehensions, making it imperative for dentists to embrace this change for their practice’s success.

One common argument against online scheduling is that patients who book online are more likely to miss their appointments. Dentists worry about the financial impact of no-shows and last-minute cancellations. To address this, some propose a simple yet effective solution: requiring a deposit at the time of booking. By implementing a deposit policy, dentists can significantly reduce no-shows and ensure that patients are committed to their appointments.

Another concern is the fear of losing control over schedules. Dentists value the ability to manage their time efficiently and may worry that online scheduling could disrupt their workflow. However, studies show that the majority of patients prefer the convenience of booking appointments online. Dentists can capitalize on this preference by offering online scheduling exclusively for new patient appointments, allowing them to maintain control over their existing patient schedules.

Furthermore, dentists can strategically schedule new patient appointments at the end of the day. This approach not only accommodates patient preferences but also offers a practical solution to mitigate the impact of no-shows. If a new patient fails to appear for their appointment, the dentist can release the team for the day, reducing overhead costs associated with unused chair time.

Despite these compelling arguments, some dentists remain resistant to change. However, in today’s digital age, adaptation is key to staying competitive and meeting patient expectations. Embracing online scheduling not only enhances patient convenience but also streamlines practice operations and improves financial outcomes.

When comparing digital marketing campaigns for dentists that include online scheduling, to those which do not; it is clear that the rewards far outweigh the risks. Dentists investing in digital marketing, should also allow new patients the opportunity to book online. Out of 30 leads, 28 tend to choose online scheduling over a form submission or phone call. For those not offering online scheduling, the number of new patients resulting from the marketing itself drops significantly. It can be presumed that patients seeking a dentist from an online search are more likely to become an actual new patient if once finding the website, landing page, or listing; they’re able to easily book online.

In conclusion, dentists must overcome their hesitation towards online scheduling to thrive in a rapidly evolving healthcare landscape. By implementing deposit policies, strategically scheduling appointments, and leveraging technology, dentists can enhance patient experience, optimize practice efficiency, and experience long-term success.

To learn more about implementing effective and ethical marketing for your dental practice, schedule your complimentary marketing planning session here.

Join Our Free Facebook Group

Google Hides Competitor Spend, Allowing for Higher Profit Margins… for them!

Grace Rizza here, CEO of Identity Dental Marketing, coming at you with some insights into the ever-evolving world of online advertising, particularly in the realm of Google Ads.

So, remember the good old days when we could peek over our competitors’ shoulders, so to speak, and gauge their ad spend to inform our own budget recommendations? Well, those days are officially a thing of the past, my friends. Yep, Google decided to pull that feature, leaving us in the dark when it comes to what your competitors are shelling out monthly.

But why, you might ask? Well, it’s not exactly a shocker if you’ve been keeping tabs on Google’s moves lately. We’ve witnessed them setting minimum ad spends in Local Service Ads for dentistry back in 2023, even when NO competition was present. And let’s not forget how they’ve required high spend for dental implant marketing keywords, despite being in a rural market with low competition.

One thing is clear, Google is going beyond mere competition, and setting their fees based on what they think you’re willing to pay.

Now, let’s talk about the elephant in the room: the pay-to-play nature of Google Ads. It’s always been the name of the game, but now more than ever, it’s crucial to roll up our sleeves and experiment with different ad spends. Starting with a budget of $2000/month might not cut it, but adding another grand could be the secret sauce to unlocking those consistent, high-quality leads. This is hitting low- competition markets the highest. People who could previously get results on a $1000-$2000 budget are seeing a massive decrease in results, almost over night. Leading to believe their marketing agency is simply doing something wrong. It’s not necessarily the case.

Here’s where we come in. At Identity Dental Marketing, we’ve got the upper hand. We’re running multiple dental campaigns, testing budgets in different markets, and deciphering what Google values. Our mission? To squeeze every last drop of value out of your ad spend and deliver the results you deserve.

Sometimes, that means tinkering with the spend, fine-tuning the message, sweetening the offer, or even tweaking the content on your landing page. It’s all about finding that sweet spot where your ads sing and your business thrives, without breaking the bank. At the same time, we know the days of testing low budget campaigns are gone. We’re more cautious about when and how to recommend Google ads, to ensure each of our clients knows what they’re up against and is ready for the risk level required to get real results.

So, fellow dental warriors, fear not the changes in the Google-sphere. Embrace them, adapt, and let’s navigate this ever-shifting landscape together. After all, the only constant in marketing is change, right?

If you’re ready to learn how we can help you, set up your complimentary marketing planning session today!

Join Our Free Facebook Group

Enhancing Precision: Identity Dental Marketing’s Technological Leap with Google Analytics

In the dynamic world of digital marketing, precision is paramount. For Identity Dental Marketing, ensuring that every data point counts has always been a top priority. Today, we are thrilled to announce a significant leap forward in our commitment to accuracy and effectiveness: the integration of cutting-edge technology into our Google Analytics processes.

At Identity Dental Marketing, we understand the value of accurate data in shaping successful marketing strategies. However, as digital landscapes evolve, so do the challenges in deciphering relevant insights from the vast sea of information. That’s why we are taking proactive steps to streamline our analytics, ensuring that our clients receive only the most pertinent and actionable data.

Our latest initiative involves leveraging advanced technology within Google Analytics to meticulously filter out irrelevant traffic. While this process is manual and meticulous, it represents a crucial step towards enhancing the precision of our analytics. By eliminating noise and focusing solely on meaningful data, we aim to empower our clients with insights that drive tangible results.

As part of this initiative, both existing and new clients of Identity Dental Marketing will undergo a comprehensive audit of their analytics setup. This audit will serve as the foundation for implementing new processes tailored to strengthen the accuracy of results. Through meticulous fine-tuning and strategic adjustments, we will ensure that our clients have access to insights that truly reflect the performance of their digital campaigns.

Our commitment to leveraging the latest technology in Google Analytics is driven by a relentless pursuit of excellence. By staying at the forefront of technological advancements, we can deliver unparalleled value to our clients, helping them stay ahead of the competition in an ever-evolving digital landscape.

In addition to enhancing the accuracy of our analytics, this initiative underscores our unwavering dedication to transparency and accountability. We believe that by providing our clients with meticulously curated data, we empower them to make informed decisions that drive meaningful growth and success.

As we embark on this journey towards greater precision and effectiveness, we invite our clients to join us in embracing the possibilities that cutting-edge technology brings to the world of digital marketing. Together, we can unlock new opportunities, elevate performance, and achieve remarkable results.

At Identity Dental Marketing, we are not just shaping the future of digital marketing – we are redefining it. Join us as we harness the power of technology to drive success, one data point at a time.

Join Our Free Facebook Group

Ensuring Client Security: A Look into Identity Dental Marketing’s Robust Protocols

In today’s digital age, the security of sensitive data is paramount, especially in industries like healthcare where patient confidentiality is mandated by law. Identity Dental Marketing understands the critical nature of safeguarding our clients’ information and has implemented a comprehensive array of measures to ensure the highest level of security. From stringent hiring protocols to advanced technical safeguards, here’s how we prioritize and protect our clients’ security.

HIPAA Level Security for Sensitive Information: At Identity Dental Marketing, we handle sensitive patient information with the utmost care and compliance. Our security protocols adhere to the stringent standards set forth by the Health Insurance Portability and Accountability Act (HIPAA), ensuring that all patient data remains confidential and protected from unauthorized access or disclosure.

Permission-Based Communication: Our team will not divulge your passwords and protected information over the phone or to email addresses other than your authorized points of contact. When requested, logins and sensitive data is sent directly to the client and they are able to divulge the information at their own discretion.

In-House Developers Trained in Security Processes: Our team comprises in-house developers who are not only skilled in their craft but also extensively trained in security best practices. They continuously assess and fortify our systems against potential vulnerabilities, ensuring that our clients’ data remains shielded from any threats or breaches.

Employee Hiring and Termination Protocols: We understand that the first line of defense against data breaches starts with our employees. That’s why we have rigorous hiring protocols in place, including thorough background checks and high hiring standards, to ensure that only trustworthy individuals with a commitment to security join our team. Additionally, strict termination protocols are enforced to promptly revoke access to sensitive data upon an employee’s departure.

No Outsourced Employees, Limiting Data Breaches: Unlike many other marketing agencies that outsource work to external contractors, Identity Dental Marketing exclusively relies on our in-house team. By eliminating third-party involvement, we significantly reduce the risk of data breaches associated with outsourcing, providing our clients with an added layer of security and peace of mind.

Two-Factor Authentication (2FA) for Emails and Other Accounts: To bolster the security of our digital assets, we have implemented two-factor authentication (2FA) for all email and other critical accounts. This extra layer of verification helps prevent unauthorized access, even in the event of compromised credentials, adding an additional barrier against potential threats.

Daily Website Database and Plugin Updates: Maintaining the integrity of our clients’ online presence is paramount. That’s why we conduct daily updates to our website databases and plugins, ensuring that any known vulnerabilities are promptly patched and mitigated. By staying proactive in our approach to website security, we minimize the risk of hacks or unauthorized access.

Background Checks on All Employees and High Hiring Standards: Our commitment to security begins with our hiring process. Before joining our team, all employees undergo comprehensive background checks to verify their credentials and ensure their trustworthiness. We hold ourselves to high hiring standards to guarantee that only qualified individuals with a proven track record of integrity are entrusted with sensitive data.

Strongly Protected Processes and Systems: From our internal workflows to our client-facing systems, every aspect of our operations is fortified with robust security measures. We employ encryption, access controls, and other advanced techniques to safeguard data at every step of the process, maintaining the confidentiality and integrity of our clients’ information.

Attention to Detail in Reporting and Money Management: Our commitment to security extends beyond data protection to encompass meticulous attention to detail in reporting and financial management. We employ stringent protocols to ensure the accuracy and integrity of financial transactions, mitigating the risk of fraud or misappropriation of funds.

Several Safety Net Protocols for Managers: To further safeguard our clients’ interests, we have implemented multiple safety net protocols for our managers. These protocols include rigorous oversight mechanisms to verify the proper allocation of funds and the secure setup of client accounts, minimizing the risk of errors or unauthorized actions.

Email Set Up Policy: Clients are always encouraged to set up their email hosting through their IT company, ensuring they adhere to HIPAA compliance.

In conclusion, Identity Dental Marketing is committed to upholding the highest standards of security to protect our clients’ sensitive information. From HIPAA-level compliance to stringent hiring practices and advanced technical safeguards, we leave no stone unturned in ensuring the confidentiality, integrity, and availability of our clients’ data. With our comprehensive security protocols in place, our clients can rest assured that their information is in safe hands.

Join Our Free Facebook Group

Beware of Facebook Messenger Scams: How to Spot and Report Phishing Messages

In today’s digital age, scams and phishing attempts have become increasingly sophisticated, preying on unsuspecting individuals who may not be aware of the telltale signs of fraudulent activity. One such avenue for scammers is Facebook Messenger, where users can receive messages that appear to be from legitimate sources, but are actually attempts to steal personal information or compromise accounts.

Recently, there has been a surge in reports of users receiving messages on Facebook Messenger claiming to be from an authority figure, warning them that their account will be shut down unless they take immediate action. These messages often use urgent language and may include threats of account suspension or deletion if the recipient fails to comply.

However, it’s essential to recognize that these messages are not from Facebook itself. The social media giant does not send warnings about account issues via Facebook Messenger. Instead, if there are any issues with your account, such as a violation of community standards or suspicious activity, Facebook will typically notify you through a pop-up message when you’re logged into your account or operating as your business page.

So, how can you spot these phishing scams and protect yourself from falling victim to them? Here are some key indicators to look out for:

  1. Urgent Language and Threats: Phishing messages often use urgent language to create a sense of panic and pressure the recipient into taking immediate action. They may threaten consequences, such as account suspension or loss of access, if action is not taken promptly.
  2. Suspicious Links or Attachments: Be wary of any links or attachments included in the message, especially if they direct you to unfamiliar websites or ask you to provide sensitive information such as login credentials or personal details.
  3. Mismatched URLs: Before clicking on any links, hover your cursor over them to see the destination URL. If the URL looks suspicious or doesn’t match the official Facebook domain (, it’s likely a phishing attempt.
  4. Spoofed Identities: Scammers may impersonate legitimate entities or authority figures to make their messages appear more convincing. Always verify the sender’s identity before responding to any messages, especially if they claim to be from Facebook or another reputable organization.

If you receive a suspicious message on Facebook Messenger, here’s what you should do:

  1. Do Not Click on Links or Provide Personal Information: Avoid clicking on any links or providing any personal information in response to the message. This includes login credentials, financial details, or any other sensitive data.
  2. Report the Message: Facebook provides tools for reporting suspicious or abusive messages. To report a message on Messenger, simply open the conversation, click on the sender’s name or profile picture, select “Something’s Wrong,” and follow the prompts to report the message to Facebook’s security team.
  3. Block the Sender: After reporting the message, consider blocking the sender to prevent further communication from them. This can help protect you from future phishing attempts.

By staying vigilant and knowing how to spot and report phishing scams on Facebook Messenger, you can help protect yourself and others from falling victim to fraudulent activity. Remember, Facebook will never send warnings about account issues via Messenger, so always verify the legitimacy of any messages claiming to be from the platform. Stay safe online!

Join Our Free Facebook Group

Boosting Your Business: The Power of Sponsoring Local Sports Teams

Should a dentist sponsor local sports teams?

Hey there, fellow entrepreneurs and business enthusiasts! Today, I want to talk about a marketing strategy that might seem small-scale but packs a powerful punch: sponsoring local sports teams.

Picture this: your logo emblazoned on the jerseys of a little league baseball team or prominently displayed on the sidelines during a youth soccer match. It’s more than just a logo; it’s an opportunity to connect with your community in a meaningful way.

Now, you might be thinking, “But what’s in it for me?” Well, let me break it down for you.

First off, the exposure alone is worth its weight in gold. Imagine the countless eyeballs that will see your brand every time those teams hit the field. It’s like having a mini billboard that moves around town and garners attention from potential customers.

But here’s where the magic really happens: attending these events and networking with the parents. Sure, your logo might catch their eye, but meeting you in person? That’s where the real connections are made.

Think about it: parents are always on the lookout for trustworthy businesses, especially when it comes to services like healthcare. By sponsoring their child’s sports team and showing up to support them, you’re not just another faceless company. You’re a member of their community, someone they can trust.

Now, let’s talk numbers. Is sponsoring a local sports team going to flood your business with new patients overnight? Probably not. Realistically, you’re looking at a modest investment of around $300 to $500, depending on the size of the team and the level of exposure you’re aiming for.

But here’s the thing: it’s not just about the immediate return on investment. It’s about building brand recognition and fostering relationships that will pay off in the long run.

So, if you’re in it for the long haul and you see the value in investing in your community, then sponsoring a local sports team is absolutely worth it. Just don’t expect an avalanche of new patients right away.

Instead, focus on leveraging the opportunity to build relationships and establish your good name in the community. Who knows? Those parents you meet on the sidelines might just become your most loyal customers down the road.

So go ahead, put your logo out there, and show your community that you’re more than just a business—you’re a partner in their success.

Ready for a digital marketing campaign that will build your reputation and drive more new patients? Book your complimentary marketing planning session today!

Join Our Free Facebook Group

Identity Dental Marketing Revolutionizes Client Experience with Advanced Technology for Custom Website Development

Grace Rizza Identity Dental Marketing

[Tampa, FL, 2/20/24] – Identity Dental Marketing, a leading provider of marketing solutions for dental practices, proudly announces a significant investment in innovative technology designed to streamline the website development process for its clients. This modern advancement promises to save clients valuable time and energy while enhancing collaboration and communication throughout the development phase.

With the introduction of this new technology, Identity Dental Marketing aims to further simplify the process of website creation and revision requests. The Identity team will now have access to a user-friendly platform that enables revision requests noted directly on the developed website itself. By simply clicking on different areas of the site and submitting notes, the Identity team can more easily oversee desired change requests from clients, eliminating the need for lengthy back-and-forth communication.

“We are thrilled to introduce this advanced technology to our clients,” said Grace Rizza, CEO of Identity Dental Marketing. “We understand the importance of efficiency and ease-of-use in the website development process, and this new platform exemplifies our commitment to providing exceptional service and support.”

In addition to facilitating revision requests, the technology also enhances communication when creating custom advertisements, landing pages, and other marketing materials. Clients can expect the most smooth development process available. 

Key features of the new technology include:

  • Seamless revision requests, 
  • Time-saving communication
  • Enhanced collaboration
  • Versatile application for a wide range of marketing materials

Identity Dental Marketing is committed to leveraging technology to deliver unparalleled value to its clients. With this latest investment, the company reaffirms its position as a leader in dental marketing innovation, empowering practices to achieve their business goals with greater ease and efficiency.

For more information about Identity Dental Marketing set up your complimentary marketing planning session at

Identity Dental Marketing

Join Our Free Facebook Group

Dentistry is hard.

Author: Grace Rizza, Identity Dental Marketing

I started my dental journey March 3, 2008 when I started my a position as a marketing director in a 2 location practice based in the Chicagoland area. I remember the distinct challenges of working on a dental team.

The definition of hard includes “not easily broken” and “with a great deal of effort” and both are true in dentistry.

It takes a great deal of effort to provide excellent clinical dental care, deal with insurance-related obstacles, hire and fire dental employees, oversee tasks and processes, keep up with continuing education, along with every other minor detail required to excel.

Additionally, dentistry is solid. There will always be a need for dental care among the general population, making it a secure field, with amazing opportunity.

As I enter my 15th year in this space, I reflect on this journey and I feel this “hard” is better than any other “hard” I could’ve chosen. However, I want you to know, business ownership and dentistry DOESN’T HAVE TO BE THAT HARD. There’s an aspect to dentistry (which persists in many business owners as well) that makes everything more challenging that many fail to address: Perfectionism.

Joy is lost when perfectionism prevails. Perfect doesn’t exist. Instead, when a leader pursues growth, they’ll be able to enjoy the journey. I’ve designed thousands of dental brands, websites, and marketing programs over the years and I’ve had the joy of watching struggling practices reinvent themselves and succeed. I’ve had the joy of seeing successful dental teams hit levels of success they never thought possible.

I’ve also had the challenge of seeing stubborn, know-it-all practice owners ignore advisors and stunt their own growth year over year. I’ve seen these types refuse to accept that they’re at the helm of their own misery. I’ve seen the practice owner who is addicted to get-rich-quick schemes fall victim to every sales person who has the next too-good-to-be-true offer.

At the end of the day, whether you’re running a lean and mean team, with predictability and harmony; or you’re striving to grow a bigger every day; the focus has to be on joy. You must fiercely protect your joy. This makes all the HARD work, worthwhile. But, perfectionism will steal that from you and here’s how.

  • Perfectionism will tell you that none of your employees are good enough, leading to putting unrealistic pressure on them to perform, while not allowing yourself time to build the accountability needed for team growth. This will interfere with developing the strong team you need.
  • Perfectionism will have you terminating every advisor after only a few months as soon as you disagree on something or have a miscommunication. It will prevent you from talking through and learning from obstacles.
  • Perfectionism will keep you jumping through hoops for that terrible patient who threatened to ruin your 5-star reputation on Google.

Catering to patients, leading a team, and mastering all of the nuances needed to progress can be a challenge, but if you keep your mindset in check, focus on PROGRESS, fight perfectionism, find DAILY wins, and learn as you go, it doesn’t have to be that hard. Subsequently, it’ll be less hard for people to work for you. Patients will gravitate to you and support you, because they will trust you while connecting with your positive, hopeful energy.

All growth starts in the mind. If you’re in a place where you no longer feel joy or passion in your work, it may not be time to quit, it may be time to adjust your thinking. Put your obstacles into perspective by treating them as opportunities. Make a plan, work the plan, and celebrate your achievements. NEVER compare yourself to others. Hold yourself to your own standards and continue to raise the bar, without beating yourself (or your team) up. You’ve got this.

Join Our Free Facebook Group

My boss is retiring, and the new owners want to cut my pay. What should I do?

“My boss has confirmed his retirement in the next few months. I’ve been with him 8 years. My current OM position pays about the same as our hygiene positions. Applying to other offices, so far 4, corporate & private combo, all would like to pay the salary I was making 20 years ago as a front office employee. I’m wondering why dentists in my area (Pennsylvania), do not value this position? Looks like I’ll be heading back to school for hygiene. Just looking for insight or advice from other office managers on how they are able to grow in this position? Almost 25 years in dental & I feel defeated & like I’m searching for a unicorn looking for another job. So frustrating. Any insight or tips from others that have experienced the same?”

Stay hopeful.

I’m really sorry to hear about your current situation, but I want to encourage you to stay optimistic. First and foremost, it’s important to remember that you only need one great boss who recognizes your value and is willing to invest in you. It can be disheartening when you encounter multiple employers who undervalue your experience and skills, but that doesn’t mean you won’t find the right fit eventually.

In life and career, you often don’t get what you deserve, but rather what you negotiate. It might be worth sitting down with the new owners and discussing the unique value you bring to the office. Highlight your 25 years of experience in the dental field and how it has contributed to the success of your current office. Make a case for why you should be compensated fairly for your skills and expertise.

Additionally, if they plan to let you go but are hesitant to pay unemployment benefits, it could be their way of pushing you out. I would advise against acting out of emotion. Instead, be strategic in your approach. Find out the details of unemployment benefits in your area before making any rash decisions.

Remember, you have a wealth of experience in the dental field, and there are employers out there who value that. Don’t lose hope in your search for the right opportunity. Keep networking, exploring different options, and staying persistent. Sometimes, it takes time to find that unicorn of a job that truly appreciates your skills and dedication. Stay positive, and keep pushing forward. You’ve got this!


Grace Rizza, CEO, Identity Dental Marketing

Join Our Free Facebook Group