Identity Dental Marketing

Identity Dental Marketing, a trusted marketing partner for dental practices since 2009, is thrilled to share the success stories of their clients: Dr. Carly Hamilton, Dr. Heather Lenker, and Dr. Jamie Childress.

Dr. Hamilton is based in Manitoba, Canada. She expressed her enthusiasm for Identity Dental Marketing, stating “I am seeing great results with Identity Dental Marketing! This year, my new patient numbers are at 320, and it is only early August! Our new patient total for the entire year of 2022 was 387.” Dr. Hamilton’s substantial increase in new patients clearly demonstrates the effectiveness of Identity Dental Mareting’s services.

Dr. Lenker practices in a competitive market located in Paoli, PA. She highlighted the invaluable support she received from Identity Dental Marketing. “Working with Identity Dental Marketing has been amazing. They are exactly what we needed to thrive in a competitive location. They listened to our needs, helped us set goals, and reassessed our strategy as needed to keep us on course. We have seen continual growth in our practice both in new patient numbers and production. We are truly in excellent hands!”

Dr. Jamie Childress, whose practice has been experiencing a robust demand, stated “We are happy with the work Identity Dental Marketing has been doing for us. We are currently booked 3 months out for new patients and had to bring on a new associate to accommodate our patient load.” Dr. Childress’s experience showcases the tangible impact of Identity Dental Markeing’s expertise on practice expansion and patient retention.

To celebrate their success and demonstrate their commitment to helping more dental practices grow, Identity Dental Marketing is offering complimentary marketing planning sessions for new clients. Dentists looking to elevate their practice’s marketing strategies are encouraged to schedule their session by visiting: https://identitydental.com/grace/.

Identity Dental Marketing prides itself by delivering exceptional service and keeping clients satisfied without the burden of long-term contracts. Since 2009, Identity Dental Marketing has been dedicated to transforming dental practices into thriving businesses.

For more information about Identity Dental Marketing, please visit: https://identitydental.com/ or contact (847) 629-5656.

In the digital age, establishing a personal connection with your audience is more important than ever. One of the most direct ways to foster this connection is through a phone number listed on your website. But not just any phone number – it should be a number that you rightfully own. Here’s why:

Trust and Credibility

Providing a phone number that you own builds trust and credibility with your customers. It assures them that they are dealing with a legitimate and established entity, which can go a long way in establishing a long-term relationship.

Brand Reputation

Your brand reputation is precious. By owning your phone number, you can control the narrative and the quality of customer service offered. This protects your brand image, as you can swiftly handle issues, concerns, or inquiries, thus portraying your brand in a positive light.

Legal and Ethical Considerations

Using a phone number that you do not own could potentially lead to legal and ethical challenges. Consent is vital, and using someone else’s number without permission can be seen as a breach of privacy, possibly leading to fines or legal actions.

Tailored Customer Experience

When you own your phone number, you can personalize your voicemail, call routing, and even integrate it with your CRM system. This allows you to offer a tailored customer experience, which can result in increased customer satisfaction and loyalty.

Reliability and Consistency

Having ownership ensures that the phone number remains constant, fostering a reliable and consistent line of communication between your business and your clients. This reliability can be crucial in building and maintaining a robust customer base.

Analytics and Insights

Owning your phone number means you can have access to detailed call analytics. These insights can help you to understand your customer’s needs better and can form a basis for making informed decisions to enhance your business strategies.

Marketing and SEO Benefits

Using a consistent phone number that you own can aid in local SEO strategies, making it easier for clients to find you when they search for services or products that you offer. It can also be an essential tool in marketing campaigns, helping you to track the effectiveness of various strategies.

Future-Proofing Your Business

Finally, owning your phone number allows you to future-proof your business. Should you decide to move or expand, your phone number can move with you, maintaining that vital link with your customer base without disruption.

In conclusion, listing a phone number you own on your website is not just a matter of convenience, but a crucial step in building trust, protecting your brand’s reputation, and fostering a personalized and direct connection with your customers. Make the smart choice – ensure the phone number on your website is indeed your own.

Introduction

In the digital age, online marketing has become crucial for businesses to establish a strong online presence and reach their target audience effectively. However, this landscape has also given rise to certain deceptive practices employed by some marketing agencies. One such practice is the auditing of listing presence, which claims to help businesses improve their online visibility but often ends up being a sales scam. In this article, we will delve into how marketing agencies that offer listing auditing services exploit their position to manipulate scores, demand payment, and ultimately harm the SEO (organic rankings on search engines) of the dentist who hired them.

The Promise of Listing Presence Auditing

Listing presence auditing is marketed as a service that helps businesses assess their online visibility and identifies areas for improvement. The agencies claim to use sophisticated software to analyze various platforms, such as directories, review sites, and social media, to gauge a business’s online reputation. The audit report generated supposedly provides valuable insights into the current state of a company’s listings and recommends actions to enhance its online presence.

The Conflict of Interest

The underlying issue with many listing auditing services lies in the conflict of interest that arises from the ownership structure. The audit service is also the owner of the listings. Additionally, they only allow those who pay them to have a high score in their auditing system. This intertwining ownership creates a significant conflict of interest. The marketing agencies reselling the listing automation service leverage its biased “report” to gain sales and to establish credibility by having something tangible to discuss on a sales calls. The agency’s sales person may or may not be aware that the owner of the auditing software also owns the vast majority of the “inconsistent” and low ranking directory sites being “audited”. This means only clients of agencies partaking in this scheme can get a high score. This puts pressure on marketing agencies to play this unethical sales game for the sake of sales.

The Manipulation Game

Marketing agencies have a vested interest in ensuring that the audit scores show poor results for the listings of their competitors’ clients. By artificially lowering the scores, they create a sense of urgency and desperation, convincing businesses that they need immediate assistance to improve their online presence. This manipulation often involves skewed algorithms, biased metrics, or exaggerated issues that often do not even exist. The real determining factor of successful SEO campaign lies in two things – the rankings on Google and other search engines and the quantity of organic, relevant website traffic.

The Pay-to-Play Model

Once the audit reveals a low score, the marketing agency presents a solution: payment for their services. They claim that by investing in their expertise, businesses can achieve better scores and improve their online visibility. However, this pay-to-play model is inherently unethical, as it preys on the insecurities and desires of businesses to succeed online.

The Duplicate Listings Dilemma

To make matters worse, this tool pushes information online which in turn actually hurts the rankings through creating duplicate listings, a true problem for Google. Search engines penalize duplicate listings, leading to reduced rankings, confusion among customers, and overall negative effects on the business’s online presence. To make matters worse, the second the agency stops paying the listing generation service, they all revert to their old status and are removed from the internet. Your SEO investment in methods like this are temporary and you will not own these different entities created.

Protecting Yourself from the Scam

While it may be disheartening to learn about these deceptive practices, there are steps you can take to protect your business from falling victim to this sales scam:

Conduct thorough research: Before engaging with any marketing agency, research their reputation, read reviews, and look for potential conflicts of interest.

Realize audits are completely unnecessary and instead, as your marketing agency about how they approach SEO, how you can measure the results, and what you can do to enhance or speed up results.

Prioritize ethical practices: Look for marketing agencies that prioritize transparency, integrity, and long-term partnerships. Choose those that offer comprehensive strategies to enhance your online visibility without resorting to manipulative tactics.

Conclusion

In the realm of digital marketing, it is essential to remain vigilant and skeptical of practices that promise quick fixes and guaranteed results. The sales scam surrounding listing presence auditing exemplifies how some marketing agencies prioritize their own financial gain over the best interests of their clients. By understanding the conflict of interest, recognizing the manipulation game, and seeking ethical alternatives, businesses can protect themselves from falling victim to such deceptive practices. Remember, true success in online marketing requires integrity and hard work.

If you’re seeking support in SEO, Google Ads optimization, social media marketing, branding or website development, schedule your complimentary marketing planning session today: https://identitydental.com/grace.