Signs of a Weak Minded Leader

I’ll start by saying that I fully realize this is not my average dental marketing post. I do agree however that there’s no greater new patient magnet than by building a happy, healthy and motivated team. I will also start by admitting guilt to some of these awful tendencies.

Any successful small business owner wears many hats. At times, leadership can be exciting and rewarding. At other times, it can cause exhaustion. The stress brought on by rapid business growth can cause anxiety that can seep into the atmosphere and rust the well-oiled machine you’ve worked so hard to build.

If you notice yourself committing any of the following characteristics of the weak minded leader, it may be time for a period of reflection and recharge, allowing you to perform with your best foot forward.

  1. Weak minded leaders seek revenge. When an employee quits, you may find yourself wanting to with hold a letter of recommendation. You may feel a slight urge to show a lack of support for their next endeavor, after all, you may have invested years of your time training this person. Strong leaders are confident in their business. They see set backs as opportunities. In this example, a strong leader will view this as an opportunity to find someone who’s a better fit.
  2. Weak leaders internalize critical feedback. It’s bound to happen at some point. Some business “guru” will offer you their unsolicited advice. Of course, you listen to it. Find how it may benefit you. At times however, it’s best to put is aside and keep moving forward. Strong leaders are confident in their decisions, open to criticism and do not fear disagreement. Strong leaders do not take critical feedback personally. They also do not allow it to slow them down.
  3. Weak leaders avoid confrontation. A patient or employee has displayed disrespect or appears to be attempting to manipulate you. Instead of avoiding the issue, you attempt to side step, change the subject or perhaps even turn to humor to lighten the mood. Strong leaders do not fear confrontation. They realize respectful, open and honest communication will get both parties on the same page quickly. It will build trust and can restore a strained relationship. If open and honest communication does not restore the relationship, it may be a relationship worth ending–immediately.
  4. Weak leaders seek validation for unqualified people. Whether you’re changing your business, structure, investments, marketing plan or even your hours, it’s important to have a trusted advisors. Make sure your trusted advisors do not include your fraternity brothers / sorority sisters from college whom you see twice a year at a reunion. Yes, these people care about you, however if they are not trained in this area, and very familiar with your practice and goals, do not solicit their advice. I can’t even begin to explain how many amazing dental brands have been destroyed by the feedback of loving mothers, who think they know best. Strong leaders consider the source, always.
  5. Weak leaders avoid change and risk. These are the 2 things necessary for growth. Weak leaders wait until “everyone else is doing it” or “everyone else has it” or “everyone else is going” before they take any kind of risk. Strong leaders listen to their gut, make quick but deliberate decisions. Strong leaders evaluate risk, but are not afraid to jump at the right time.
  6. Weak leaders seek the “cheapest” solutions. The business owners always looking for the cheapest phones, software, CE, marketing, accounting, etc. are almost always slow growing.  These types learn lessons the hard way – by their own experiences. Strong leaders learn from the mistakes of others, are not afraid to invest for the right fit solution. Strong leaders know their worth and are confident in their abilities to produce and perform at a level that will accommodate their budget. They are smart about investing, do not over commit and evaluate their return on investment. Money, however is not their only determining factor.
  7. Weak leaders talk poorly about others. People who talk poorly of others lack confidence in themselves. They fear someone will take their accomplishments from them. They fear people are against them. Strong leaders look to build others up. If they see something they don’t agree with, they may shed light on an issue without mentioning an offender. Strong leaders aim to educate and influence in a positive manner.

Success is a result of small efforts, repeated regularly over time. If there’s any way I can help you become more successful, please don’t hesitate to contact me.

Save Your Most Valuable Asset

Your time is extremely valuable. In fact, it’s your most valuable possession. As a successful dentist, you are required be a business leader and medical expert. If you have any aspiration of having a life outside of dentistry, this requires you to delegate some of the roles you may have once took on yourself. Whether you have the ability to fully execute an effective marketing campaign or not, it’s likely not the highest and best use of your time. Too busy to plan, execute and evaluate your marketing on your own? Not busy enough? Either way, hiring a trusted marketing advisor can improve your growth strategy.

Have More Free Time
Our team of experts has helped hundreds of dentists nationwide. We can provide you with a custom marketing plan. We’ll start by evaluating your strengths to offer a plan that will supplement (or replace) your existing your marketing program to provide the highest possible ROI. We offer a variety marketing solutions which will increase your exposure while engaging the community. Let us handle your content creation, blogging, emails, social media messaging, advertising, website changes and more. Spend your time treating patients and enjoying time with your family and friends.

Reduce Stress & Headaches
It can be exhausting to work with multiple marketing companies. Not only do you have to manage your own team, but you are stuck with the difficult task of managing the work of other businesses. Since 2009, Identity Dental Marketing has been a trusted name in providing comprehensive marketing materials and strategies to dental professionals. We can help with online advertising, mailers, print brochures, and other materials. We’ll acquire the most important information, and take time to learn about your practice, then we’ll handle the rest.
We all get the same 24 hours in a day. How can you better spend your time?

Schedule a complimentary marketing planning session with Identity Dental Marketing Owner & Founder, Grace Rizza at or email for more information.

Corporate Dentistry Can Benefit You

You’ve likely heard the buzz about corporate dentistry and how the profession is changing fairly rapidly. Some forecast doom and gloom for the privately owned practice. Others refuse to believe anything is changing at all. The reality lies somewhere in between.

The rise in corporate dentistry will bring advantages to the public and the dental profession. Above all, this climate change means increased competition for all. Competition is good. In some instances, I anticipate it will change things for the better.

First, this change will push us all to focus on quality of service. Our goal is always to care for patients, make a positive impression (no pun intended) and keep patients returning and referring. In order to do this, it may require more efficient communication, stronger teamwork and a positive patient experience. This will encourage us to utilize technology for increased accuracy and comfort. It’ll require that we hire and train the best fit employees that align with our own core values.

The second imminent change is the acceptance of marketing. Many dentists take pride in building a practice “on no marketing”. Others have learned to embrace it for attracting the right kind of new patient for the practice. They’ve also embraced it to accelerate the growth of the practice, which happens naturally by word of mouth. Marketing serves more than one purpose. It’s main function is to educate the community on topics relating to the importance of oral health. In some instances, this information can save a life. Treating sleep apnea, screening for oral cancer and preventing periodontal disease can all extend one’s life-span and quality of life. Besides important education, marketing also allows the patients to see their options in providers. As corporate dentistry moves into town, despite popular belief they do not always have an advantage in marketing. Having an in-house marketing department does not always mean higher quality or more effective marketing. It also doesn’t necessarily lend to a higher marketing budget, as some may expect. There’s power in group buying to a point, but with the rise of social media and internet marketing, anyone can compete and see positive results when partnered with the right marketing team. As patients search Google and ask friends on Facebook for a recommendation, they will likely choose you if your marketing messages match their personal needs.

If corporate dentistry becomes too focused on profit and less focused on service, like any business, it will suffer. Some will always seek the best, while others may seek the cheapest. There is room for the privately owned dental practice that stands out, does something special and delivers unique value.

Overall, change can be concerning. If we embrace it, prepare for it and even create it, it can elevate our profession.


When should you start thinking about selling your dental practice?

Don’t wait until you get the itch to retire to think about your exit strategy. It’s never too soon to think about selling your practice. Yes, you read that correctly. You should be considering obstacles for selling your practice even before you buy it. Here are a few things to evaluate years before it’s time to sell.

  1. Is your practice enticing to a buyer? Is your business name going to make for a seamless transition which results in optimal patient retention for the new owner?
  2. Are your service offerings highly specialized? Will the right buyer need advanced training to keep your existing patient base happy? If so, be sure to create your practice description in a way that it attracts the right buyer. The right buyer will be willing to pay more for your practice.
  3. Have you kept your office decor up-to-date? Just like selling a home, a practice is more desirable if it’s got a fresh coat of paint and is staged well.
  4. Does your website highlight your strengths? Does it feature your practice as modern and inviting? Do your patients talk about their experience in your practice, confirming your positive reputation in the town?
  5. Is your location accessible? Is your signage visible? What can you do to make your practice stand out to a potential buyer?

It’s never too soon to start thinking about your exit strategy. We can help you build up your practice in the years prior to selling for an optimal sale price.

3 Steps to Gaining a 5-Star Reputation

Article by: Grace Rizza, Owner of Identity Dental Marketing

If you haven’t yet realized, people value online reviews. Google reviews get substantial exposure and contribute to your SEO efforts. Often, our clients ask for tips to help them become more successful in gaining dozens and even hundreds of 5 star reviews online. Read on to for the simplest ways to implement a strategy that will boost 5-star reviews.

Step 1: Ask your patient about her experience. After each appointment, ask your patient if she had a nice visit today. If she seems happy with your service, communication and care, she will respond with positive feedback. Upon receiving that positive feedback, let her know how much she means to you. Let her know you enjoy seeing her and value her business.

Step 2: Create a script to request the review. Involve the reason for this request. “Cathy, thank you for the positive feedback. It’s always a pleasure spending time with you. We’re finding that reviews on Google are helping new patients to consider us for care. Would you please write a review for me today? It should only take a minute.”

Step 3: Make it easy for the patient. This can be done in one of three ways.

1.You can use an automation tool to automatically text the patient following their appointment. This text will ask about their satisfaction. After receiving positive feedback, it will automatically open to a page where the patient can leave her review. It’s very simple and has helped dozens of our clients gain hundreds of reviews on Google, Yelp and Facebook. Email: for more information.

2. You can hand the patient a card with a link to a page on your website. Once visiting that page, they can click on the icon of the review site of their choice to leave a public review.

3. You can text the patient a link to your Google 5-Star Review link. We can create this for you.

Step 4: Thank your patient for her support.

Remember, the best way to get 5-star reviews is to provide 5-star service. Make the patient feel important. People will not remember what you said, but they will not forget how you made them feel.

3 Fun Ways Market your Practice this Mother’s Day

Everyone gives flowers for Mom’s Day. This year, involve your team and do something different and fun.  In the month of May, consider the following marketing ideas for your practice.

1. Consider our Strong Mom Contest. Have your patients nominate their mom on your Facebook page for “City’s Strongest Mom.” The winning mom (with the most “likes”) will win an Apple Watch.

2. Raffle something funny. Does your mom deserve a break? Raffle the services of a local cleaning service to come give mom the day off. Create a clever and funny flyer to accompany your raffle.

3. Create a Spin the Wheel Giveaway. For the week of Mother’s Day, allow the women in your practice to spin the wheel to win a prize. Prizes can vary from Starbucks gift cards, to car wash gift certificate, to an indulgence at the spa. Take a photo with each patient who spins and post it to your Facebook page. Take a video of the Mom wheel and Go LIVE on Facebook for added exposure. Not sure where to order your wheel? We’ve made it easy: click here!

Are you interested in planning your internal marketing calendar? Contact us for more information. Mention our “Triple Crown” Campaigns.