Google Announces the Removal of Google My Business (GMB) App

As of April 5, 2022, Google has notified users that the Google My business App is going away. This comes after Google recently changed the name of its local business management system “Google My Business” to “Google Business Profile.”

The email from Google states that they are phasing out the Google My Business app and that users will use Google Maps and Search to manage their business listings.

Those who manage multiple listings can use the new Google Business Profile manager. Google wants users with one business listing to edit/manage their listing from Google Search or Maps, not within their Google Business Profile manager (https://www.google.com/business).

With this change, users will be able to claim their listing directly from Google Search and not within the Google Business Profile manager. It is said that Google will allow owners to communicate with visitors through a live messaging function. In addition, Google is announcing the release of Performance Planner, which is an advertising tool.

With most changes made by Google, this change may encourage business owners to advertise. It’s hard to know the exact motive, but we know one thing is true to Google, its evolution is constant.

As of now, Google has not given an exact date that the Google My Business app will be removed, but hints that its extinction may be complete in 2022.

https://www.seroundtable.com/google-my-business-app-going-away-33198.html

https://www.seroundtable.com/google-business-profile-32366.html

https://searchengineland.com/google-my-business-now-known-as-google-business-profile-as-google-migrates-features-to-maps-and-search-375767#:~:text=Google%20Business%20Profile%20will%20be,Google%20My%20Business%20app%20completely

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Identity Dental Marketing Offers “Jump Start” Success Package

 

TAMPA, Fla., January 7, 2022/PRNewswire/ — Identity Dental Marketing is now offering a “Jump Start to Success” dental marketing and branding package. The company’s talented team works with dental practices to develop a strong business brand and marketing strategy

The Success Package includes a number of valuable services including business name and tagline recommendations, a custom logo design package, custom website design, internet marketing campaign setup, Google Ads campaign setup, and more. 

“Your branding will set you apart from your competition and create the first impression for your potential patients. It is important that you consider the big picture and give yourself a strong head start. The initial branding, combined with Google and web SEO campaigns, can make or break the startup of your practice,” says Grace, CEO of Identity Dental Marketing

“We work hard as a team to ensure the success of every one of our clients. The Jump Start Success package is the ideal marketing tool to get your practice up and running”, says Tierney, a Marketing Strategist at Identity. 

About Identity Dental Marketing: Founded in 2009, Identity Dental Marketing offers custom-built designer websites, SEO, PPC, paid and organic social media marketing, video marketing, and much more. Start with a complimentary marketing planning session here: identitydental.com/grace 

Media Contact:

Identity Dental Marketing

Grace Rizza, CEO

identitydental.com

(847) 629-4646

 

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Identity Dental Marketing Provides Free Marketing Resources

 

 

TAMPA, Fla., December 23, 2021/PRNewswire/ — Identity Dental Marketing’s CEO Grace Rizza provides free marketing resources through her Facebook Group, Podcast and individual strategy sessions.

The Facebook group, Dentistry’s Growing With Grace, has a network of over 5,000 dental professionals. Grace provides weekly video content and prompts containing valuable dental marketing and business guidance. 

“Too often people join a group, attend an event, or set up a planning session and have come to expect a sales pitch. My process is very different. I take each conversation as an opportunity to bring value. With each interaction, I want to make a positive impact. The goal is to eliminate the fluff and get to business.” says Grace Rizza, founder and owner of Identity Dental Marketing and Dentistry’s Growing with Grace podcast. 

In addition to the Facebook group, the company’s popular podcast, “Dentistry’s Growing With Grace”, features interviews with dental professionals. Most recently, the podcast has featured names such as Dr. Lou Chmura, Dr. Michael Stella, and dozens of other known dental educators. The guests and Grace Rizza provide insight into marketing, employment, and treatment planning, among many other diverse topics. 

“As a dental practice owner, the marketing resources that have been provided to me by Identity Dental Marketing were extremely helpful. It was great to have somewhere to turn for trusted marketing advice and support,” says Dr. Paul Miller, a long term client of Identity Dental Marketing.

About Identity Dental Marketing: Founded in 2009, Identity Dental Marketing offers custom-built designer websites, SEO, PPC, paid and organic social media marketing, video marketing, and much more. Start with a complimentary marketing planning session here: identitydental.com/grace 

 

Media Contact:

Identity Dental Marketing
Grace Rizza, CEO
identitydental.com
(847) 629-4646

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Strategy For Exceptional Client Experience

NEWS PROVIDED BY

Identity Dental Marketing
Dec 17, 2021

TAMPA, Fla., Dec. 17, 2021 /PRNewswire/ — Identity Dental Marketing has hired experienced dental clinicians and office managers bringing unprecedented dental knowledge to their written content and client experience.

In addition to adding an experienced COO to the team, owner and founder Grace Rizza, has also recruited an experienced practice owner and hygienist, dental assistant, dental marketing director and dental office manager.

“It’s important that we recruit strong marketers with all necessary credentials and experience, but it’s also vital that we never lose touch on what’s happening in the dental profession. By pairing the marketing and dental expertise, we can provide a superlative experience and optimal results for each of our dental marketing clients.”

In addition to acquiring high level dental and marketing professionals, the executive team at Identity has also successfully transitioned to a work from home environment, allowing recruitment to include national, top talent.

“The best part of my job here at Identity Dental Marketing is combining all of the aspects of dentistry to help others succeed. I love being able to use what I have learned both clinically and as a business owner”, says Diane, dental hygienist and content creator at Identity.

About Identity Dental Marketing: Founded in 2009, Identity Dental Marketing offers custom-built designer websites, SEO, PPC, paid and organic social media marketing, video marketing, and much more. Start with a complimentary marketing planning session here: identitydental.com/grace

Media Contact:

Identity Dental Marketing
Grace Rizza, CEO
identitydental.com
(847) 629-4646

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Identity Dental Marketing Customer Service – Helps Clients Navigate New Requirement

An important notification for Dental Google Ads in 2021-2022

Google Building – Featured with Article about Google’s New Requirements for ID verification – From Trusted Dental Marketing Agency – Identity Dental Marketing.

Your Google Ad performance is important to us. In order to keep your ads account live, Google will be systematically requesting that you verify your Identity.

Personally, I believe this is in response to their recent fraud. For the first time in 13 years of dental marketing, I started to hear about credit card hackers using stolen card information to run advertisements. It seems like the world’s dumbest crime to me, but who I am to judge the intelligence of criminals?

It seems like you could trace where the money was leading or who owned these criminal’s accounts, but apparently it’s not that simple. Now Google doesn’t come out and admit this, but it’s just my suspicion as the cause of the new identity verification requirement.

When your account is prompted by Google, our team will handle this for you at no additional charge to you. Can you believe some agencies are charging for this support? Yes, it’s time involved beyond the scope of work but it’s necessary to keep your ads live.

First, we will ask you for proof of Identity. Google Accepts:

  • Driver’s License (with color photo)
  • State ID (with color photo)
  • US Passport / Passport Card
  • Green Card

Google is also requiring your Employer Identification Number (EIN) for the practice, and a photo or copy of a document with proof of organization. Below are the types of documents that are accepted. 

  • W-9
  • IRS Verification Letter (CP 575)

We know it’s annoying. We promise we aren’t creating more work for you, but doing our best to limit your time involved in managing and optimizing your marketing. We’re always here for you, if you have additional questions or need support, please contact us.

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Dental Website Form Problems & Solutions

Dental Website Must-Haves: Functional Forms

Almost every modern website comes with a contact form for new dental patient acquisition. There are inherent issues with utilizing this form of communication, especially in 2022.

Dental Marketing – Email & Website Functionality – Woman on Mobile Phone

No matter which website hosting company, email hosting company, domain registrar or IT company you employ, there’s a chance that email form submissions from your Dental Website can get lost in the cyber world. With each website and campaign we set up, we test form submission and receipt prior to launch. This doesn’t however create an eternal iron clad bond between your website and your inbox. Disruptions to email form receipt can happen for many reasons, but the following steps can minimize their instances and protect you from incurring lost communication important to your patients and your profitability.

To avoid email lead transmission disruption, follow these 6 strategies:

  1. Test all of your website forms, ad campaigns, social media chat functionality, and any tracking numbers monthly. Set a reminder one team member to do this and include it in his/ her monthly report. Yes, it can be discussed at the same time you discuss last month’s new patient numbers and financial KPIs.
  2. DO NOT mark emails from your website as SPAM, even if they are SPAM. Once you inform your inbox that your website produces SPAM, you will cease to receive important patient communication.
  3. Ensure a person is checking a secure office email inbox daily. If they’re not, remove the functionality to receive leads via email.
  4. Consider TXT (text) notifications from ad campaign lead form submissions. In addition to collecting your leads in a spreadsheet and by email, you can also provide Identity Dental Marketing with your Email to Text Recipient information. Most phone service providers allow for Email to TXT functionality.
  5. Include information on your forms that patients are welcome to call your office with immediate concerns / questions. You can also include the option to Chat in real time. Many of our clients link Facebook Chat bot to their website for instant lead communication. Great news! It’s free.
  6. Consider setting up a filter or tag on your inbound messages related to patient leads. You can mark an email as “important” and set it to “never skip the inbox”. These settings are easy to set up and effective. A simple Google search related to your email provider will likely result in step-by-step instructions.

As a practicing dentist and business owner, we understand that you’re very busy. This is why we test your site’s functionality daily to keep it secure and up to date. Please remember, we cannot monitor if your team marks an inquiry as SPAM or if your website host stops communicating with your email host. For this reason, we strongly recommend that you test your site’s functionality monthly, including the receipt of form submissions.

Improve your Dental Digital Footprint

To learn more about Identity Dental Marketing, and how we go the extra mile to make your marketing work for you, set up a complimentary marketing planning session here: identitydental.com.

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3 Reasons Marketing Agencies Want Your Ad Spend To Pass Through Their Agency



Why do they want your money to come through the agency instead of going straight to Google Ads or Facebook?

1. They can show higher overall revenues
2. Pooling dollars together allows them to seem more accomplished
3. They can hide fees

For additional dental marketing advice, join Dental Marketing with Grace facebook.com/groups/DentalMarketingWithGrace

At Identity Dental Marketing, we have seen that real results come from a collaboration of dental marketing strategies. Each member of our team brings a unique skill set that will contribute to the success of your dental practice. We’re here for you!

Just a few of the services we offer include:

• Marketing for Dentists and Dental Experts
• SEO Strategies from our Dental SEO Experts
• Custom Websites for Dentists and Dental Experts
• Dental Office Marketing Consulting
• Custom Content and Designs for Internet and Print Marketing

Looking to take your dental marketing to the next level?

Contact us today for your complimentary marketing planning session: IdentityDental.com/Grace (847) 629-4646

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Grow Your Dental Practice with These Smart Tips

Change is constant, especially in the dental industry. Practices must constantly evaluate their business and innovate in order to stay ahead of the curve.

Here are some tips that will help you reach more patients and stay up-to-date with their evolving needs:

Onsite Amenities

Too often, dental practices make the mistake of appearing far too clinical. Consider making patients feel like they are a guest in your home. Remember, they are often anxious about their visit and they want to feel comfortable while they are in your office.

Welcome them with modern, innovative amenities like heated massage chairs in the examination room. Keep them comfortable by providing throw blankets and pillows. TVs installed on the ceilings and complimentary earphones can offer a safe distraction while you perform the procedure.

Dental Insurance Coverage

Many patients are turned off at the thought of visiting a dentist who is out-of-network. Whether you decide to be in-network with more plans or use targeted marketing for successful out-of-network care, you can open the door to many potential patients that may have gone elsewhere.

Many potential patients do not have a work-based dental benefits plan. Consider offering monthly payment plans, financing, or working with a third-party to provide affordable options in these cases.

When presented with an opportunity to receive care within their budget, the patients who lack insurance will be more likely to accept treatment.

New Technology

Upgraded equipment and modern technology can be a game-changer for many practices. Whether offering a quicker, more comfortable experience or ensuring a safe and effective treatment at a lower cost, employing the latest advances can help a dental practice expand while targeting patients who are anxious or have a tighter budget.

Bolstered Online Presence

The Internet provides nearly limitless ways to target and reach prospective patients in any area. Encourage them to learn more about the practice, schedule a visit, and ask questions through a branded website, social media channels, and other online resources.

In today’s economy, digital marketing is a must!

Don’t let a practice fall into the past – stay relevant by putting these advances to work. If you have questions, please contact Grace Rizza to schedule a complimentary marketing planning session.

We’ll discuss your specific growth goals and present a plan that considers your:

  • New Patient Goals
  • Brand / Reputation
  • Ideal New Patient
  • Capacity
  • Current Marketing and New Patient Flow
  • Budget

Please accept this opportunity to schedule a complimentary marketing planning session at your convenience by clicking here. If none of the available options are convenient for you, please email Grace@identitydental.com for more info.

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Is it Time to Write an eBook?

You are on your way to becoming a key opinion leader, have a groundbreaking take on business management, or are teaching others how to run a great practice. Is it time to write an ebook? Here are tips from the experts on how to create one that sells.

Choose a topic. First, ask yourself what you really want to communicate. The topic needs to be clear and focused, and align with the needs of your target audience.

Develop an outline. There are many ways to organize ebook chapters. Some people create the kind of Roman numerical outline you perfected in school; others create idea buckets and fit all the elements – anecdotes, statistics, visuals, and concepts – into the appropriate slots. These form the basis of your chapters.

Write on a schedule. As any author will tell you, concepting is easy; the actual writing can be difficult. Many find it helpful to set aside a specific time of the day and simply flex that writing muscle. Don’t let that harsh, invisible editor in your head stop you from putting your ideas on screen; you will edit it later.

Add calls to action. Because most ebooks are business-oriented, you are not just making a point; you are selling a point. You want the book to have a purpose: to get you more speaking engagements or consulting jobs, or subscriptions to your newsletter. Whatever your underlying message, sprinkle compelling reasons to take action throughout the book.  

Edit ruthlessly! When you edit your manuscript, do so multiple times. Show it to more than one person. Consider enlisting the help of a professional copy editor to check for spelling, grammar, and flow. You may have truly breakthrough ideas that your audience can’t live without, but a spelling mistake will detract from your credibility.

Design with care. Just as you might want to hire an editor, also consider a freelance graphic designer to give the visuals some professional punch. Well-placed graphs, photos, and quotes draw the eye through the copy and make reading easier.  

Think about your goals. According to WiseBread.com, only about one percent of all people who self-publish books make significant money at it, so it is important to write an ebook with the right motive: To help your target audience solve a problem. You may not get rich (although you might), but you will position yourself as a thought leader delivering an impressive message to a target audience.

If you are interested in marketing your ebook and promoting yourself as a dental KOL, contact CEO Grace Rizza directly at grace@identitydental.com for a complimentary consultation.

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How to Create an Effective Drip Email Campaign

As a dentist or dental office manager, it is difficult to keep track of patient interactions and market your services. Emails can be an effective way to accomplish all these elements. In particular, a drip email campaign communicates the right message to the right audience at the right time. It is a tool that showcases your practice as efficient, caring, and savvy.

Email Campaigns for Dentists

Drip emails are an automated sequence of emails designed to get an audience to take a certain action or feed them information. They can be personalized with each recipient’s name and relevant details. Each campaign builds on a single message or theme, with a set number of emails deployed over a specific timeframe. 

The messages, targeted to specific audiences with “drips” of information over time, increase contact and build trust. Here are three examples:

Existing patients: Drip emails can remind patients about their upcoming semiannual appointments. Each email will contain the appointment date and time with a confirmation link. However, each will also carry a slightly different message that is engaging, enlightening, and educational. 

For example, the initial email can present information about team members with a link to your About Us page; the second can link to your newsletter or request a follow on social media; the third can discuss a new piece of equipment in the office; a fourth can reinforce the safety measures you follow or introduce a promotion. The final email can be a thank-you after the appointment with a link to your Google review page.

Highlighting your services: Drip emails are a low-pressure way to increase awareness of your higher level services such as cosmetic procedures, clear aligners, sleep apnea treatments, and sedation dentistry. 

Before treatments or procedures: If a patient has been scheduled for a procedure, such as a filling, teeth bleaching, or a crown, you can create three emails: one explains the procedure and its benefits; a second could feature testimonials, if applicable; a third could highlight any special night-before instructions. After the procedure, you can follow a customary phone call with an emailed thank-you, aftercare instructions, and invitation to leave a review. 

Welcome new patients: It is important to make new patients feel comfortable and accepted into the “family” from the beginning. You could, for example, send an email thanking them for choosing you. The second touchpoint could be a friendly reminder of any follow-up appointments and a link to your About Us page. Other emails, say monthly or semimonthly, can highlight the different services you offer with links to each.

Email marketing can connect your audience to services pages, videos, review sites, and newsletters. It can easily direct patients to your social media and YouTube channels. 

What Makes a Successful Drip Email Campaign?

The keys to successful drip email marketing include a clever subject line that prompts your audience to open the email. The body needs a call to action without being overtly salesy. Images or videos embedded in the email can also spark interest. In addition, analyzing each campaign, or testing different subject lines and messages, can help you sharpen your focus and increase open rates. Sending out drip emails is automated, and therefore easy; the setup takes work. Do you have the time? Software can help you schedule emails and personalize the message, but setting the right tone for each type of email is an art. Contact Identity Dental Marketing to help you craft effective messages for each point in the marketing lifecycle, deploy your emails, and analyze your campaigns’ effectiveness.

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