The Identity Dental Marketing Tornado

You can likely get more out of your internet marketing campaign. All too often, I meet a dentist and hear that they have three or four different marketing companies managing different aspects of their online presence. They have a review company, an SEO company, a pay-per-click company, and a social media marketing company. The problem with this is none of these companies are talking to each other and none of them are feeding the same end goal, which is attracting the right new patients for your practice. When you consolidate and you can find a company, like ours, that can bring everything in house under one roof, it makes your marketing campaign not only more cost effective, but more efficient. The reason is, everything feeds everything else. For example, imagine you pay marketing company A to post to your Facebook page and you pay marketing company B to manage your SEO. These two efforts aren’t feeding each other.

For instance, if you hire Identity Dental Marketing, we can actually post content that builds links and content on your website and integrate it with your social media presence. Now, your social media posts are going to link back to your website and back to your blog. When this occurs, you are driving traffic from your social media to your website, where we have planted pixels and remarketing data. This allows us to integrate your pay-per-click campaign, social media campaign and your SEO campaign. Now people are seeing the same consistently branded messages over and over again.

Remember it takes 7 impressions for someone to even remember who you are. In 2017, going into 2018, it doesn’t really make sense to have a segmented marketing plan. You lose synergy, you lose money, and you lose effectiveness.

If you would like more information on what I call our tornado marketing, contact Identity Dental Marketing today.

Tip Tuesday with Grace Rizza :: New Patients At Your Fingertips

Today I am going to be talking to you about a very exciting change involving Facebook marketing and search engine marketing. If you have been investing in SEO and pay-per click and you’re seeing a great return on investment, it’s about to get even better. Now you can integrate your Facebook chat functionality with your WordPress website. What does this mean for you? When your patients find you on Google, they are now able to send you a message through your website, which you will receive through your Facebook messenger.

Just like you chat with your friends and family, it will be easy for you to respond on the spot. If you’re treating patients and you’re too busy to handle that request, we can help you setup Facebook chatbot autoresponders. This allows you to field new patient inquiries anytime of the day.

Contact us if you need help getting everything functioning to its highest potential and working together. We’re here for you.



Tip Tuesday with Grace Rizza :: Learning to Let It Bounce Off

Today I’d like to talk about a concept that I call “Letting it Bounce Off.” This is one of the most important strategies that I’ve learned in business to keep me strong, on track, and focused on leading my team and my clients to success.

As your success continues to improve and people start to learn what you’re doing differently, you’ll see some people start to get “scrappy.” The truth is that you are your only competition. However, people who think they are your competition can sometimes do unethical things. We’ve all been victim to this at some point in our lives. Maybe you let an employee go and they wrote a bad review on Google while posing as a patient, or you had someone move in down the street and use a very similar business name to try and capitalize on your following and your brand. I hear these stories all the time, and I’ve got the solution for you: stay focused on you.

You need to stay focused on your brand and your mission, and you need to let these things bounce off. If someone is doing something illegal or actually lying to your clients or patients, you definitely should consider getting the advice of an attorney. However, don’t let it consume you, don’t let it drag you down, and don’t let ruin your day. Don’t even let it ruin a minute! Just let it bounce off. Once you embrace the fact that nothing in life is personal and everyone is just doing the best that they can, you can really harness this strategy. It will make you a stronger parent, friend, spouse, business leader, and a better person in general. So remember, what others say about you is none of your business, and when the competition starts to get “scrappy,” just take it as a compliment.


6 Ways to Avoid Burnout While Growing Your Business

When you started your business, you were likely excited to the point that you found it difficult to sleep at night. As years pass, that excitement has transformed. You may still find it rewarding and enjoyable, however, you may be looking for ways to reignite that passion for your profession.

As your business has grown, you’ve likely found comfort in a growing salary. You may have found emotional support as you’ve attracted and coached the right fit team. It’s very often the case, however, that even the most successful business leaders lack balance in their life. If not carefully tended, this imbalance of focus can result in regret.

At the ripe age of 24, I became an entrepreneur. I started my niche marketing business (Identity Dental Marketing) from a shared 3 bedroom apartment, with nothing but a laptop and little dog. When the rest of my friends were working a 9-5, I enjoyed an 8am-11pm role. I’d visit friends and bring my laptop (and dog) along to get some designs done while they watched a football game. I was nothing less than obsessed.

It was somewhat easy to establish balance until I became blessed with children. Balancing the demands of mom, boss and wife is difficult, especially on very little sleep, while managing travel and juggling child care. Often times, I meet dental friends who question how I have the ability to scale my business, enjoy my family, moderate my forum (The Dental Marketing Forum – By Grace Rizza) and have any sort of social life. Not every day is perfect, clearly, but I’ve found some pretty solid tips that can help any thriving business person.

  1. Abolish guilt. It plays no productive role in your life. Whether you stay home, work full time, work part time – you’ll be judged. It’s part of being human. Train your brain to depend less on what others think of you and more on what your family thinks of you. Train your children to respect your career and use it as a way to show them they can have whatever they want out of life. This will allow you the emotional freedom to detach and commit 100% to your career during the time you’ve dedicated for work.
  2. Commit to a schedule and stick to it! If you’ve decide that you’ll be home by 5 every night, take your last meeting at 4pm. The clients who are right for you will understand. They will respect your boundaries and will become great long-term clients. Schedule time for yourself, too. Once per week, enjoy a night out with your significant other. One day per week, schedule your “me” time. If you don’t feed your soul, you cannot help others with passion and excitement.
  3. Plan trips away. Time away from your business allows you to re-energize your mind. It allows you to experience tastes of that excitement that you felt when first getting started.
  4. Only do what only you can do. Make a list of the responsibilities you wish to never again have to do. Now, create a hiring plan to allow you to delegate these tasks to the appropriate people. Allow your team to make mistakes. It’s painful, but necessary. Embrace first time mistakes as learning experiences. Second time mistakes should be addressed quite differently.
  5. Be kind to yourself. Celebrate your accomplishments. Embrace self-love. This will make you strong and help you overcome the criticism that inevitably follows success.
  6. RSVP no. Turn down social activities when you need a break. Your true friends will understand.

Whether you’re new to business, a new parent or a seasoned efficiency pro, I hope this information helps you to avoid burnout and find more satisfaction in your life.

Signs of a Weak Minded Leader

I’ll start by saying that I fully realize this is not my average dental marketing post. I do agree however that there’s no greater new patient magnet than by building a happy, healthy and motivated team. I will also start by admitting guilt to some of these awful tendencies.

Any successful small business owner wears many hats. At times, leadership can be exciting and rewarding. At other times, it can cause exhaustion. The stress brought on by rapid business growth can cause anxiety that can seep into the atmosphere and rust the well-oiled machine you’ve worked so hard to build.

If you notice yourself committing any of the following characteristics of the weak minded leader, it may be time for a period of reflection and recharge, allowing you to perform with your best foot forward.

  1. Weak minded leaders seek revenge. When an employee quits, you may find yourself wanting to with hold a letter of recommendation. You may feel a slight urge to show a lack of support for their next endeavor, after all, you may have invested years of your time training this person. Strong leaders are confident in their business. They see set backs as opportunities. In this example, a strong leader will view this as an opportunity to find someone who’s a better fit.
  2. Weak leaders internalize critical feedback. It’s bound to happen at some point. Some business “guru” will offer you their unsolicited advice. Of course, you listen to it. Find how it may benefit you. At times however, it’s best to put is aside and keep moving forward. Strong leaders are confident in their decisions, open to criticism and do not fear disagreement. Strong leaders do not take critical feedback personally. They also do not allow it to slow them down.
  3. Weak leaders avoid confrontation. A patient or employee has displayed disrespect or appears to be attempting to manipulate you. Instead of avoiding the issue, you attempt to side step, change the subject or perhaps even turn to humor to lighten the mood. Strong leaders do not fear confrontation. They realize respectful, open and honest communication will get both parties on the same page quickly. It will build trust and can restore a strained relationship. If open and honest communication does not restore the relationship, it may be a relationship worth ending–immediately.
  4. Weak leaders seek validation for unqualified people. Whether you’re changing your business, structure, investments, marketing plan or even your hours, it’s important to have a trusted advisors. Make sure your trusted advisors do not include your fraternity brothers / sorority sisters from college whom you see twice a year at a reunion. Yes, these people care about you, however if they are not trained in this area, and very familiar with your practice and goals, do not solicit their advice. I can’t even begin to explain how many amazing dental brands have been destroyed by the feedback of loving mothers, who think they know best. Strong leaders consider the source, always.
  5. Weak leaders avoid change and risk. These are the 2 things necessary for growth. Weak leaders wait until “everyone else is doing it” or “everyone else has it” or “everyone else is going” before they take any kind of risk. Strong leaders listen to their gut, make quick but deliberate decisions. Strong leaders evaluate risk, but are not afraid to jump at the right time.
  6. Weak leaders seek the “cheapest” solutions. The business owners always looking for the cheapest phones, software, CE, marketing, accounting, etc. are almost always slow growing.  These types learn lessons the hard way – by their own experiences. Strong leaders learn from the mistakes of others, are not afraid to invest for the right fit solution. Strong leaders know their worth and are confident in their abilities to produce and perform at a level that will accommodate their budget. They are smart about investing, do not over commit and evaluate their return on investment. Money, however is not their only determining factor.
  7. Weak leaders talk poorly about others. People who talk poorly of others lack confidence in themselves. They fear someone will take their accomplishments from them. They fear people are against them. Strong leaders look to build others up. If they see something they don’t agree with, they may shed light on an issue without mentioning an offender. Strong leaders aim to educate and influence in a positive manner.

Success is a result of small efforts, repeated regularly over time. If there’s any way I can help you become more successful, please don’t hesitate to contact me.