You are on your way to becoming a key opinion leader, have a groundbreaking take on business management, or are teaching others how to run a great practice. Is it time to write an ebook? Here are tips from the experts on how to create one that sells. Choose a topic. First, ask yourself what […]
As a dentist or dental office manager, it is difficult to keep track of patient interactions and market your services. Emails can be an effective way to accomplish all these elements. In particular, a drip email campaign communicates the right message to the right audience at the right time. It is a tool that showcases […]
Video posts are the future of social media. They imprint your brand on your intended audience and generate more engagement than other types of content. Twitter reports its video posts get ten times more engagement than text alone or text and images. A recent Instagram Engagement Report shows video content on that platform gets more […]
When your website is in place — custom-made, branded, and easy to navigate — it is time to jumpstart your search engine optimization (SEO) with content creation. Blogging is a free or low-cost way to garner more website traffic, which translates into more foot traffic for your practice. Search engine giant Google processes more than […]
How to Target Your Ideal Facebook Ads Audience The Facebook ads dashboard makes it possible to narrow down potential audiences by broad demographic information, such as gender, age range, interests, and location. What it can’t tell you is whether you have targeted the right audience for your service. As the owner of a dental marketing […]
If you are starting a new dental practice or business, your first step is to name it. The most obvious choice is to name it after yourself, especially if you are a solo practitioner; but it’s a good idea to slow down and contemplate Shakespeare’s timeless question, What’s in a name? There are pros and […]
With the popularity of social media, it is easy to forget the importance of a strong website. However, when someone is looking for a new dentist, the first place they will look is Google; the second is their website. Like it or not, a practice will be judged on how its website looks and functions. […]
Dr. Eric Block interviews Grace Rizza on Deals for Dentist Podcast.
More than one billion new users join social media every day, according to Hootsuite. If you are ready to ramp up your social media game, you must be intentional about it or risk getting lost in a fast-growing crowd. By now, most practice owners know that social media is divided into organic and paid. In […]
If you’re in the process of building ads for a service, event, or product, you’ll likely discover that ads that lead to pages designed to turn an interested viewer into a lead or customer are an important component of an effective campaign. Like any marketing component, the design and writing matter. Without a clean, focused […]
