How to Improve Your Social Media Marketing

More than one billion new users join social media every day, according to Hootsuite. If you are ready to ramp up your social media game, you must be intentional about it or risk getting lost in a fast-growing crowd.

By now, most practice owners know that social media is divided into organic and paid. In case you are unclear, organic uses free tools to build and engage followers; paid social refers to anything influenced by advertising dollars. 

Knowing how to work with both, and when to cross over, is an art. If you are intent on growing your practice, keep your focus on patient care and leave social media marketing to Identity Dental Marketing. We are experts in building organic and paid social following for our clients. 

Organic Social Media

Organic social media is perfect for building your brand, educating your clients and, if customized, helping clients to get to know you and your team. It is most effective when posted on a defined schedule, whether that is once a week, three times a week, or on some other cadence.

Identity Dental Marketing offers branded and unbranded social posts as well as fully customized programs, including Facebook, Twitter, Instagram, Pinterest, and Google My Business.

Paid Social Media

Advertising on platforms like Facebook and Instagram are highly effective ways to reach new audiences and remarket to people who have already visited your website. However, it is important to avoid images and messages that detract from the brand you want to build. Identity Dental Marketing can help you create an effective paid social program that makes the most of your investment.

 Video Social Media

It is no longer enough to rely on words and static images. Video social posts get more than 21 percent more interactions than images and nearly 19 percent more than image carousels, according to Sprout Social. If you need ideas and video tips, IDM provides video social media advertising as well as 52 weeks of video prompts you can use to build your brand in an authentic way.If you’ve tried unsuccessfully to keep your organic social media cadence going, or your social advertising has fallen flat, get in touch with Grace Rizza at Identity Dental Marketing. A complimentary marketing planning session can be the springboard for social marketing that builds audiences and converts leads. Visit or email

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