Ethical Dental Marketing

Is Your Dental Google Ad Campaign Optimized?

Google Ads has come a long way from its beginnings as AdWords in 2000. While it still functions as a way for businesses to bid for advertising in the Google search space, it has far more nuances, refinements, and robust features. As a more complex tool, it is important for you to leverage everything Google […]

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The Unspoken Key to Successful Dental Practice Leadership: Consistency

You may have a great team, top-notch technology and a good name in the community you serve, but if you are not consistent in your business practices and in your leadership style, you are missing out on a key piece of dental practice success. Consistency is such a big component that your practice can’t be […]

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What’s your score?

Having a strong website is essential to a thriving and growing practice. It helps patients find you through search easily and it clearly conveys what your practice is about. If you were to quiz yourself on your website’s effectiveness, how would you do? Is your website modern? Have you updated it in any way within […]

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What You Need to Know About Branding

What You Need to Know About Branding Many people talk about branding – What’s your brand? Does this partnership align with my brand? Is it time for a rebrand?– but what does that mean? Grace Rizza, founder and CEO of Identity Dental Marketing, is an expert on branding for dental practices and shares these tips […]

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Dealing with a bad review?

Research shows 94% of patients evaluate providers using online reviews, and 72% use it to find a new provider. Even if most of your reviews are positive, just a few negative comments can sow seeds of doubt among prospective patients, and, let’s face it, they personally sting. How you deal with bad reviews on reputation […]

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What to Expect From This Video Series

Many people talk about branding – What’s your brand? Does this partnership align with my brand? Is it time for a rebrand?– but what does that mean? The CEO of The Chicago Dental Studio, is an expert on branding for dental practices and shares these tips with the Dental Peeps Network: A brand is simply […]

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Best Dental Marketing | The Components of an Effective Landing Page

If you’re in the process of building ads for a service, event, or product, you’ll likely discover that ads that lead to pages designed to turn an interested viewer into a lead or customer are an important component of an effective campaign. Like any marketing component, the design and writing matter. Without a clean, focused […]

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Best Dental Marketing Company | Don’t Let Covid Kill Your Morale

Author: Grace Rizza, CEO, Identity Dental Marketing We’ve been in this new “Covid World” now for many months. Whether your business has been in high-demand or you’re struggling to stay operational, you’ve likely been affected.  Covid swept into our lives, took our sense of normalcy, security and for some, our sanity. It took our business […]

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Best Dental Marketing | 3 Tips to Help Dental Receptionists Schedule More Patients

By Beth Gaddis, Patient Prism Your dental marketing is working and you can see the number of phone calls it’s driving into your dental practice. So why is your schedule not full? There are many reasons why potential patients take the time to call you, but may hang up without scheduling. Here are three of […]

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Ethical Dental Marketing Company | OSHA Standards in light of Covid-19

OSHA Guidance on Preparing_Workplaces for COVID_19

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