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Identity Dental Marketing Revolutionizes Client Experience with Advanced Technology for Custom Website Development

[Tampa, FL, 2/20/24] – Identity Dental Marketing, a leading provider of marketing solutions for dental practices, proudly announces a significant investment in innovative technology designed to streamline the website development process for its clients. This modern advancement promises to save clients valuable time and energy while enhancing collaboration and communication throughout the development phase. With […]

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My boss is retiring, and the new owners want to cut my pay. What should I do?

“My boss has confirmed his retirement in the next few months. I’ve been with him 8 years. My current OM position pays about the same as our hygiene positions. Applying to other offices, so far 4, corporate & private combo, all would like to pay the salary I was making 20 years ago as a […]

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The Pitfalls of Pay Per Lead Marketing: A Warning for Dentists

In the ever-evolving landscape of dental marketing, dentists are constantly on the lookout for strategies to attract new patients and grow their practices. One marketing model that has gained some attention in recent years is Pay Per Lead marketing. While it may seem like an enticing proposition on the surface, we, at Identity Dental Marketing, […]

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Hiring for Your Dental Start Up: A Comprehensive Guide

Author: Grace Rizza Are you in the exciting phase of opening a new business or practice, but feeling the pressure to find the right staff before the grand opening? Don’t worry; you’re not alone in this endeavor. The key to success lies in creating a system, careful planning, clear communication, and making informed decisions. In […]

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Staying Ahead By Staying Informed in New Optimization Opportunities

Dental Marketing Agencies need to stay up to date with the latest advancements in technology and online marketing is crucial for businesses looking to thrive. Google, being the dominant player in the search engine market, continually introduces new features and options to help businesses connect with their customers. One such feature that has gained significance […]

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Why Grace Rizza Writes Blogs in 2023

“Does anyone really blog anymore? I haven’t heard about blogging in years! It’s that outdated?” In the fast-paced world of digital marketing, staying ahead of the curve is crucial for success. Grace Rizza, the owner of Identity Dental Marketing, understands this well. In 2023, she continues to invest her time and effort in crafting informative […]

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The Limitations of Geotargeting SMS Marketing: A Smarter Approach for Dental Offices

Introduction In today’s digital age, marketing strategies have evolved significantly. For businesses, especially dental offices, reaching the right audience with the right message is crucial for success. One such marketing technique that has gained popularity in recent years is geotargeting SMS marketing. While it may seem like an effective way to reach a local audience, […]

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Mastering Difficult Conversations: A 3-Step Habit for Success with Grace Rizza 

Introduction Difficult conversations can be emotionally draining and challenging to navigate, whether it’s dealing with a patient’s concerns, managing employees, or addressing issues with your superiors. In this blog post, we’ll explore a simple yet highly effective three-step habit to transform even the most aggressive conversations into productive, solution-oriented exchanges. Grace Rizza, CEO of Identity […]

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Top 5 Marketing Methods to Boost Your Business in Quarter 4

As the final quarter of the year approaches, it’s time for businesses to strategize and make the most out of the closing months. For dental practices and healthcare providers, this is an ideal time to connect with your patients, enhance your brand, and ensure that you finish the year strong. In this blog post, we’ll […]

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Do you recommend LinkedIn Advertising?

 Do you recommend LinkedIn Advertising?  LinkedIn Advertising can be a great way to connect with local patients in populations with substantial corporate professionals. LinkedIn is most used by sales professionals, recruiters and those looking to build professional connections for career advancement and opportunity.  This platform may not be ideal for a pediatric dentist seeking to […]

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