Are your dental blogs optimized? When your website is in place — custom-made, branded, and easy to navigate — it is time to jumpstart your search engine optimization (SEO) with content creation. Blogging is a free or low-cost way to garner more website traffic, which translates into more foot traffic for your practice. Search engine giant Google processes more than 63,000 search queries a second, according to SearchEngineLand. How does your business compete and get as close to the top of search results as possible? Many marketing companies would have you believe that there is some secret process behind writing optimized blog content. As an experienced dental marketer, I can tell you that when you stress over it and overthink the process, you miss opportunities. Follow some of the best SEO practices we use at my agency, Identity Dental Marketing. How to Choose Dental Blog Post Ideas Your blog’s intent is to inform and educate your intended audience, so go with what you know. It should be easy to write posts about each of your services. Relevant blog topics for a general dentist might include dental implants, the technology you use and how it benefits patients, and types of teeth whitening. How to Use Keywords in Blog Posts Don’t miss an opportunity to seed your content with relevant keywords, but don’t get hung up on following some SEO formula that might become outdated quickly. Google makes hundreds of algorithm updates each year. There is an art to balancing the needs of search engines with the needs of the human audience. As long as your topic is relevant, keyword integration should be organic. Never “stuff” keywords into your content. To save time and stress, let Identity Dental Marketing help you choose the best keywords and SEO strategy. What is the Best Blog Post Length? When writing blog posts, 400 to 600 words is ideal, but no fewer. That length allows Google bots, which skim copy just as you would, to get the gist of the post quickly and decide if it is relevant to your topic. The more relevant and information-rich the content, the higher Google will value it. Keep Your Writing Intentional Narrow down your topic and laser-focus your writing accordingly. Do not take three sentences and stretch them out into 400 words with fluffy phrasing and irrelevant asides. Think clear, concise, correct, and complete. If you need to do additional research, use authoritative quotations, or gather expert data to make your point and hit your mark, go for it. Use Headings to Your Benefit Headers within the copy help break your content up into manageable chunks and organize topics for greater readability. H1, H2, H3s and other headers also present a great opportunity to integrate keywords in a way that search engines notice. Optimize Blog Images Photos do more than grab readers’ attention; it is important to write tags that contain your important keywords. Image descriptions, which describe what the image shows, can also contain keywords. While choosing keywords for your dental blog is not as esoteric as some marketers would have you believe, there is an art to employing SEO strategy correctly in your content. Identity Dental Marketing is a full-service dental digital marketing agency that provides blogging as part of its SEO services. We’re focused on providing measurable results in the form of more new patients for your practice. To learn more about our proven strategies, set up a complimentary marketing planning session at identitydental.com/grace.