Dental implants represent one of the most life-changing—and expensive—procedures in dentistry. For patients, the decision is never made lightly. They are either searching for the cheapest option or the absolute best provider. If you aren’t aiming to compete on price, your marketing must establish you as the trusted authority. Unfortunately, many practices fall short. Here […]
Google recently announced that its URL shortener service, commonly known as goo.gl, will cease operations on August 25, 2025. This service, which has been a staple for simplifying and tracking URL redirections since 2009, will no longer function, potentially affecting billions of redirected URLs. What This Means for Your Dental Practice From March 2019, Google […]
Complimentary Dental Marketing Planning Session Complimentary Marketing Planning Session by Identity Dental Marketing Hosted by Grace Rizza, CEO of Identity Dental Marketing, this complimentary session is designed to help dental practices elevate their marketing strategies. The session will be held in major cities across the USA. First Session Date: February 8, 2025 Register Here Dental […]
Facebook is tightening its data-sharing policies, particularly for sensitive industries like healthcare, in response to increasing privacy concerns and regulatory pressures, such as GDPR and HIPAA. These changes are designed to enhance user privacy and limit the use of personal health data for advertising purposes. Key Policy Changes Challenges and Adaptations These restrictions mean healthcare […]
In the ever-evolving digital world, dental practices need to go beyond traditional search engine optimization (SEO). The emerging trend of Answer Engine Optimization (AEO) is transforming how your practice gets noticed online. At Identity Dental Marketing, we understand the dynamic interplay between SEO and AEO, and we use both to elevate your online visibility and […]
Identity Dental Marketing, a leader in innovative and impactful dental marketing strategies, has been nominated and shortlisted for the prestigious “Dental Marketing Solutions of the Year 2024” award by Healthcare Business Review. This recognition, informed by nominations from the magazine’s extensive subscriber base of industry executives, decision-makers, and influencers, underscores the company’s reputation for excellence […]
Why Good Patients Leave a Dental Practice: The Real Reason Many dental practices mistakenly believe that good patients leave because of the cost of care. While dentistry can be expensive, it’s often the failure of the dental team to communicate the value of care that causes patients to seek treatment elsewhere. Even more concerning, some […]
In today’s competitive market, effective communication is often the unsung hero behind successful businesses. Yet, as many practice owners can attest, call management is an area that can be plagued with inefficiencies. This post dives into the importance of diligent call handling practices, detailing actionable steps for monitoring and improving patient interactions to unlock potential […]
Running a dental practice involves more than patient care; it requires strong leadership and consistent attention to business processes. Many dental practices struggle to grow not because they lack skill in patient care but due to challenges in team accountability and organizational management. One of the biggest hurdles is that while dentists are leaders in […]
In the digital age, data has become a critical part of measuring marketing success. For dental practices, knowing exactly where patients are coming from and how much revenue is tied to marketing efforts is essential. Unfortunately, many dental marketing agencies are inflating the price of their services by presenting misleading stats and giving dentists the […]