In today’s digital age, every business needs to have a strong online presence to compete in their respective markets. For dental practices, having a website that is optimized for search engines is crucial in attracting new patients. However, the rise of website drag and drop builders has made it easier for dentists to create their […]
TAMPA, Fla., January 7, 2022/PRNewswire/ — Identity Dental Marketing is now offering a “Jump Start to Success” dental marketing and branding package. The company’s talented team works with dental practices to develop a strong business brand and marketing strategy. The Success Package includes a number of valuable services including business name and tagline recommendations, […]
An important notification for Dental Google Ads in 2021-2022 Your Google Ad performance is important to us. In order to keep your ads account live, Google will be systematically requesting that you verify your Identity. Personally, I believe this is in response to their recent fraud. For the first time in 13 years of dental […]
Why do they want your money to come through the agency instead of going straight to Google Ads or Facebook? 1. They can show higher overall revenues 2. Pooling dollars together allows them to seem more accomplished 3. They can hide fees For additional dental marketing advice, join Dental Marketing with Grace facebook.com/groups/DentalMarketingWithGrace At Identity […]
Change is constant, especially in the dental industry. Practices must constantly evaluate their business and innovate in order to stay ahead of the curve. Here are some tips that will help you reach more patients and stay up-to-date with their evolving needs: Onsite Amenities Too often, dental practices make the mistake of appearing far too […]
You are on your way to becoming a key opinion leader, have a groundbreaking take on business management, or are teaching others how to run a great practice. Is it time to write an ebook? Here are tips from the experts on how to create one that sells. Choose a topic. First, ask yourself what […]
As a dentist or dental office manager, it is difficult to keep track of patient interactions and market your services. Emails can be an effective way to accomplish all these elements. In particular, a drip email campaign communicates the right message to the right audience at the right time. It is a tool that showcases […]
Many dentists, dental speakers, and consultants are determined to achieve personal brand recognition as key opinion leaders (KOLs). They may be charismatic figures with truly groundbreaking ideas, but don’t make the grade when it comes to building and leveraging a following on social media. Here are a handful of reasons most aspiring dental KOLs fall […]
Video posts are the future of social media. They imprint your brand on your intended audience and generate more engagement than other types of content. Twitter reports its video posts get ten times more engagement than text alone or text and images. A recent Instagram Engagement Report shows video content on that platform gets more […]
When your website is in place — custom-made, branded, and easy to navigate — it is time to jumpstart your search engine optimization (SEO) with content creation. Blogging is a free or low-cost way to garner more website traffic, which translates into more foot traffic for your practice. Search engine giant Google processes more than […]
