3 Reasons Marketing Agencies Want Your Ad Spend To Pass Through Their Agency Why do they want your money to come through the agency instead of going straight to Google Ads or Facebook? 1. They can show higher overall revenues 2. Pooling dollars together allows them to seem more accomplished 3. They can hide fees For additional dental marketing advice, join Dental Marketing with Grace facebook.com/groups/DentalMarketingWithGrace At Identity […]
Grow Your Dental Practice with These Smart Tips Change is constant, especially in the dental industry. Practices must constantly evaluate their business and innovate in order to stay ahead of the curve. Here are some tips that will help you reach more patients and stay up-to-date with their evolving needs: Onsite Amenities Too often, dental practices make the mistake of appearing far too […]
Is it Time to Write an eBook? You are on your way to becoming a key opinion leader, have a groundbreaking take on business management, or are teaching others how to run a great practice. Is it time to write an ebook? Here are tips from the experts on how to create one that sells. Choose a topic. First, ask yourself what […]
How to Create an Effective Drip Email Campaign As a dentist or dental office manager, it is difficult to keep track of patient interactions and market your services. Emails can be an effective way to accomplish all these elements. In particular, a drip email campaign communicates the right message to the right audience at the right time. It is a tool that showcases […]
The Hard Truth: 5 Reasons Aspiring Dental KOLs Fail to Make a Memorable Impression Many dentists, dental speakers, and consultants are determined to achieve personal brand recognition as key opinion leaders (KOLs). They may be charismatic figures with truly groundbreaking ideas, but don’t make the grade when it comes to building and leveraging a following on social media. Here are a handful of reasons most aspiring dental KOLs fall […]
The Secret to Making Must-Watch Videos for Social Media Video posts are the future of social media. They imprint your brand on your intended audience and generate more engagement than other types of content. Twitter reports its video posts get ten times more engagement than text alone or text and images. A recent Instagram Engagement Report shows video content on that platform gets more […]
Are your dental blogs optimized? When your website is in place — custom-made, branded, and easy to navigate — it is time to jumpstart your search engine optimization (SEO) with content creation. Blogging is a free or low-cost way to garner more website traffic, which translates into more foot traffic for your practice. Search engine giant Google processes more than […]
Optimizing Your Facebook Audience How to Target Your Ideal Facebook Ads Audience The Facebook ads dashboard makes it possible to narrow down potential audiences by broad demographic information, such as gender, age range, interests, and location. What it can’t tell you is whether you have targeted the right audience for your service. As the owner of a dental marketing […]
Should You Name Your Business After Yourself? If you are starting a new dental practice or business, your first step is to name it. The most obvious choice is to name it after yourself, especially if you are a solo practitioner; but it’s a good idea to slow down and contemplate Shakespeare’s timeless question, What’s in a name? There are pros and […]
How to Build an Effective Website With the popularity of social media, it is easy to forget the importance of a strong website. However, when someone is looking for a new dentist, the first place they will look is Google; the second is their website. Like it or not, a practice will be judged on how its website looks and functions. […]
