How to Build an Effective Website With the popularity of social media, it is easy to forget the importance of a strong website. However, when someone is looking for a new dentist, the first place they will look is Google; the second is their website. Like it or not, a practice will be judged on how its website looks and functions. For that reason, it’s important to have a website that communicates the image you desire, one that is easy to navigate, and one that consistently ranks at the top of search engines. Identity Dental Marketing uses a process that creates a completely custom dental website in about 30 days. Our website development process takes only about one month from conception to completion: one to two weeks to conceptualize your website and two weeks of development before it goes live. First, we meet with you to understand who you are, the services you offer, and your goals for the website. We use a short questionnaire to outline the elements that are important to you, the search terms for which you want to be found, and the aesthetic for which you are striving. Next, we create a website mockup based on your questionnaire. At this point, you either give us the green light to continue with development, or work with us to further refine your vision. You will have the opportunity to review all aspects of the website from images to copy. We ensure that your website looks good on all devices, that it is SEO-compliant, and that the architecture makes it easy to navigate. Although our process is fast, it is completely customized. We believe cookie-cutter websites fail to create the type of connection that patients need to feel a connection and choose you over your competitors. To create an even more personalized experience, we can also provide custom photography and videography. A strong website reflects who you are, communicates how you want to be known by your community, and connects with the type of patients you seek to attract. Do you want to create your first website or reimagine your current site? Have you been fed unrealistic expectations or worked with an underperforming dental marketing company in the past? Please meet with us. The websites we create showcase the essence of each client and capture the right audience for a better return on investment. Schedule a complimentary marketing planning session with Grace Rizza through www.identitydental.com/grace or email firstname.lastname@example.org.