Dental Marketing | Dangers Lurking in the Deep: Why Website Security is More Important than Ever For many of us, the internet can be a daunting place. In fact, the average person uses less than 1 percent of the whole system. That’s a lot of unknown content, and it’s all referred to as “The Deep Web”. With an intimidating name, you might expect this part of the internet to be rife with dangerous viruses and hackers. But much like any other tool, how the internet is used depends on the person in control. Unfortunately, many of those using the web are interested in gaining access to private, sensitive information. Today, even the smallest of websites are vulnerable to attack, with not only your personal information ripe for the taking, but also that of your clients. As website security becomes more important than ever, there are protective measures that even the most inexperienced web users can take advantage of. But first, let’s take a look at what you’re up against. DDoS Attacks In a nutshell, a DDos Attack is a way for hackers to flood your site with fake traffic that prevents your real users from gaining access to your website. That’s bad news as you want as many real people to engage with the online presence of your business as possible. After all, you’ve worked too hard to create and promote your company. Viruses and Malware Viruses are the great white sharks of the internet. Everyone knows about them and they can be pretty scary up close. If your computer or website is exposed to a virus it can gain access to your client’s personal information, causing massive problems for both your clients and yourself. Steps You Can Take Not all hope is lost however and there are some critical protective measures you can utilize to protect your information. One of the most important of these tools is the installation of a firewall. Acting as your main line of defense against viruses and any unknown data trying to use your site, a firewall protects you from a large number of threats. Another great way you can protect your site is through an SSL Certificate. In short, an SSL Certificate is effective at protecting sensitive information like credit cards and passwords and helps to keep data secure between servers. Beyond this, a certificate also increases your google ratings (always a plus) and enhances customer trust. We know you’ve put sweat, blood and tears into your practice and its online presence, which is why we value protecting it as much as you do. Website security leads to personal security, a commodity that your customers greatly appreciate and we know you will too. Every day that your website remains exposed is another opportunity for someone to steal your information. Don’t hesitate to ask us for more information on how to protect yourself.