It’s morning! In those few moments before your alarm clock goes off, before the sun rises just above the horizon and you are nestled under the covers, snoring away in blissful ignorance, the whole world holds its breath in anticipation for the start of the day. Truly a picture perfect scene of peace. Unfortunately, it’s […]
Identity Dental Marketing Celebrates 10-Year Anniversary One of Dentistry’s Favorite Businesses Thanks Its Loyal Clients for Entrusting Their Internet Presence with Identity Dental Marketing September 22, 2019, CHICAGO, Illinois, Sept. 22, 2019 Identity Dental Marketing, a well trusted, custom dental marketing agency, announced today its 10-year anniversary. Having had the privilege to create more than […]
More than 5 years ago when I first became a parent, I remember feeling a great deal of pressure to choose between business and family. I chose both and I’m so glad I did. As my family was growing, so was my business and I found that all too often the lessons learned at home […]
A lot of people consider marketing to be something that is set up and then forgotten about. You’ve designed your website, you’ve got SEO up and running, and maybe you even have a few ads put in place. You’re done with your marketing now, right? Wrong. Marketing is always changing and adapting to better target […]
In the past 5 years, I’ve made a regular effort to let go of perfectionism. Perfectionism at some level is alive and well in all of us, no matter how much we’ve retrained our brains. Some of our primal instincts have us hardwired to seek approval from others. We’re built to desire inclusion and praise. […]
We’re pretty open here at Identity Dental Marketing. But one thing we can’t stand is the phrase, “I’ll do it when”. “I’ll do it when I have the right team behind me” “I’ll do it when there are better opportunities” And our personal favorite, “I’ll do it when I have more time.” The truth is, […]
It can be challenging to figure out what you’re going to charge for all the different services you offer. While fee setting can be a determining factor in the success of your business, many of us don’t know where to begin. If the process of determining and then setting your fees is causing you anxiety, […]
Instagram- even people living under rocks have heard of it. The social media platform’s popularity has skyrocketed to the point where animals have accounts that can rack up millions of followers and likes, not to mention a whole lot of money. If a cat with a grumpy face can use Instagram to become a household […]
Putting your shirt on inside out can be embarrassing. But when you consider your marketing from an inside-out perspective, it can do a world of good for your business, it’s persona, and ultimately, your success. Too often, we see other marketing companies trying to position your brand in a way that they “know” works. By […]
Every practice is interested in getting large, profitable cases. But how do you go about attaining them? Up until now, you’ve probably been blindly casting a large net with the hopes of pulling up a great white along with all the guppies. But we’re here to tell you there are smarter, more precise ways. Instead […]
