Hitting Your Target Market Before building your marketing strategy, consider: What kind of dentistry is most fulfilling? Do you enjoy seeing results? Is it profitable? It’s very important to consider these factors when choosing your marketing plan so you can specifically target the types of cases you want. You can run an ad on social media targeting specific services and really figure out what creative message is going to connect with your target audience. The great thing about targeted social media marketing is that you can choose who you target. Take facial aesthetics for example, you can target women in one ad and men in another. There is an interest from both genders, and different ads will connect differently with each gender. An ad targeting men, focused in facial aesthetics, featuring a male model will connect in a stronger way, increasing ROI. To learn more about creating an ultra-targeted campaign, contact us @ identitydental.com.