Dental Marketing | Turnover: A Punch to the Gut (A true story) It’s Thursday afternoon and you get a call. Your employee that called in sick is experiencing mental health issues. She’s going to need to take a medical leave. You support her, so decide to pay her for some time off. She tells you that she should be fine to return in a week. One week […]
Spring Cleaning? 5 Ways To Refresh Your Branding This Year With March already upon us, the time for spring cleaning is quickly approaching. Is your practice’s branding in need of an update, as well? Learn five easy ways you can refresh your brand this year in our latest blog. Try a new color scheme. Not loving your logo or branding as much as you used […]
8 Reasons Your Ad Was Blocked by Facebook What determines if your Facebook Ad will be approved or denied? As the lucrative nature of advertising your practice on Facebook evolves, so do the restrictions and regulations. It can be difficult to stay up to date on what makes a strong ad, and what won’t make the cut. Here are eight reasons why your […]
Dentistry’s Missed Marketing Opportunity About 5 billion YouTube videos are viewed daily, yet you don’t have an active YouTube channel. This is great! We’ve found another opportunity for you to connect with your patients, friends, followers and neighbors. While presenting to a fine group of specialists last year, I was talking about the potential of the platform and how […]
Dental Marketing | What Platform is Best for a Cheap Website? I’m often asked questions like, “what platform is best for my practice if I can’t afford a professional website?” When it comes to marketing your practice, the honest truth is that you can’t afford NOT to have a professional website. Take a look at this from a top-down view. If you own a brick-and-mortar business, […]
What is the first thing you do for a new marketing client? When we work with a new client, the first step we take is to listen and learn about your branding. This is the most integral part of your marketing experience. So much more than your logo or tagline, your brand is what your patients will follow and trust. Below are a few key […]
Dental Marketing Agency | 3 Things You Should Be Doing on Social Media Social media marketing has become an opportunity worth considering for almost all business owners. With around 60% of users interacting with brands on social media[i] and more than 70% of the population having at least one social media account[ii], it is evident that these free tools are critical to capturing your full audience. For […]
‘Know Thyself’: The Core Values Driving Identity Dental Marketing At Identity Dental Marketing, we are deeply committed to running an ethical business. We market honestly and always prioritize the best interest of our clients. Our core values are at the heart of and affect every decision we make as an organization. We live out these values—displayed in our hiring practices, accepting new clients, and […]
Accomplishing Your 2018 Goals with Identity Dental Marketing Make 2018 your absolute best year ever Step 1: Recognize the fact that whatever you want is possible. Most people don’t get beyond this step. Their limiting beliefs about growth holds them back. So first, you need to adapt to the reality that you can create whatever kind of business you want and hit whatever […]
Featured Website: Upper Valley Pediatric Dentistry What is a great website? What features or functions come to mind when you think of an effective website. Our team of results-driven, creative minds thrive on helping dentists and dental professionals showcase their skills and attract new patients through effective website design. This month we’re highlighting Upper Valley Pediatric Dentistry’s website. Scrolling Is In […]
