Dental Marketing | What Platform is Best for a Cheap Website? I’m often asked questions like, “what platform is best for my practice if I can’t afford a professional website?” When it comes to marketing your practice, the honest truth is that you can’t afford NOT to have a professional website. Take a look at this from a top-down view. If you own a brick-and-mortar business, […]
What is the first thing you do for a new marketing client? When we work with a new client, the first step we take is to listen and learn about your branding. This is the most integral part of your marketing experience. So much more than your logo or tagline, your brand is what your patients will follow and trust. Below are a few key […]
Dental Marketing Agency | 3 Things You Should Be Doing on Social Media Social media marketing has become an opportunity worth considering for almost all business owners. With around 60% of users interacting with brands on social media[i] and more than 70% of the population having at least one social media account[ii], it is evident that these free tools are critical to capturing your full audience. For […]
‘Know Thyself’: The Core Values Driving Identity Dental Marketing At Identity Dental Marketing, we are deeply committed to running an ethical business. We market honestly and always prioritize the best interest of our clients. Our core values are at the heart of and affect every decision we make as an organization. We live out these values—displayed in our hiring practices, accepting new clients, and […]
Accomplishing Your 2018 Goals with Identity Dental Marketing Make 2018 your absolute best year ever Step 1: Recognize the fact that whatever you want is possible. Most people don’t get beyond this step. Their limiting beliefs about growth holds them back. So first, you need to adapt to the reality that you can create whatever kind of business you want and hit whatever […]
Featured Website: Upper Valley Pediatric Dentistry What is a great website? What features or functions come to mind when you think of an effective website. Our team of results-driven, creative minds thrive on helping dentists and dental professionals showcase their skills and attract new patients through effective website design. This month we’re highlighting Upper Valley Pediatric Dentistry’s website. Scrolling Is In […]
Snapshot for Success – Adding Photos to Reviews Dental Consulting Photos are a great way to stand out. They provide an inside look at your practice that can often not be fully understood by reading a text description. Including photos in your Google Reviews is one way to increase your exposure. You can add a photo in one of a few ways. Through […]
Team Training Does your team know how to answer these questions? Do you accept my insurance? How much do you charge for a cleaning? Our Annual Team Training workshop is going to arm your team with the skills necessary to sell more dentistry. 95% of dental office teams have at least one team member that is not […]
Dental Dance Lessons $150 There’s an art to conversing with patients. A certain “back and forth” that allows you to lead the conversation while involving the patient. It’s similar to a formal dance. It’s important that your team be trained in this hypothetical dance. It’s most important that front desk employees master the steps. One flub by the front […]
What Kills Dental Team Morale? Many dentists graduate dental school and go on to work as an associate for a few years before starting their own practice. You often start out as a top dog and sometimes have a hard time relating to what life was like prior to being a business owner. Unlike restaurant managers and business executives, most […]
