Patient testimonial videos are a surefire way to set yourself apart online as a top dentist in your area. Once you’ve scheduled a few of your happiest patients to record a video testimonial, you’ll want to maximize their time to create a strong, compelling video. We’ve detailed our 5 tips for executing compelling patient testimonial videos below:
- Schedule multiple videos on the same day, when the office is quiet.
Lining up multiple interviews on one day will decrease the amount of time you and your team invest in this project. Make it a fun event by offering snacks and refreshments to the patients who have agreed to offer a testimonial.
- Choose your background wisely.
Choose a clean, well-lit and uncluttered space to film your patient testimonial. Posters, photos, etc., may distract the viewer and cause them to miss crucial elements of the testimonial. Avoid filming on or around items that may make viewers anxious such as a dental chair and tools.
- Make it all about the patient (Which is to say, don’t be in the video!)
The patient’s testimonial should feel natural to the viewer. Prompt the patient with questions from directly behind the camera, so that it appears that they are talking directly into the camera when they respond.
The patient should be the only person in the video. Filming yourself, side by side with the patient in an interview-style testimonial makes the video less authentic. If the video doesn’t seem authentic, it will lose its effectiveness.
- Warm up the patient with easy to answer questions
Even the most outgoing, exuberant patients may feel strange when they first start speaking into the camera. Warm them up with a few easy to answer questions, allowing them to settle into a groove before answering the real questions. Some of these questions might include:
- “What is your name?”
- “What is your favorite football team?”
- “When is your birthday?”
These are questions that the patient already knows the answer to, so there is no pressure to perform. Once the patient seems to be settled and camera-ready, proceed into your pre-planned interview questions.
- Prompt the patient with open-ended questions
Do:
- Ask open-ended questions like, “What do you love most about visiting our office?”
- Ask questions that relate dental care to bigger concepts such as happiness or confidence like, “How has your life changed since receiving care from Doctor ___?”
Don’t:
- Ask a yes or no question like, “Do you enjoy our practice?”
- Interject in the middle of their answer. A long and clear soundbyte will make the editing process easier.
Contact Identity Dental Marketing at (847) 629-4646 or grace@identitydental.com to learn more about creating effective patient testimonial videos.
