The other morning on the way to work I noticed something interesting while waiting for a light to change. Off to the left was a small shopping plaza. It was not much different from any of the others found scattered along almost every busy road and highway. But what really caught my attention was a […]
A recent study by the University of Washington Dental School’s Dental Fears Research Clinic found that an estimated fifty percent of Americans avoid going to the dentist out of a fear or their anxiety. That adds up to roughly about 150 million people. It is a shocking figure, but not as shocking as the 73% […]
So you’re looking for some scripts, eh? Now I’m not totally against scripts. In fact, I often devise custom scripts for my clients. However, I do have my reservations. Scripts, like many marketing tools have been exploited by marketing companies. The same script doesn’t work for every office, even though companies may try to sell […]
Facebook for dentists is great! We recommend having an on-going Facebook maintenance program. Contact us today for more questions! (847) 629-4646
It’s really sad when I go into an office and I hear the doctor being outright mean to his team. Listen, I know it’s a stressful job. I know you team isn’t always doing everything right. I’m seeing an increase in disrespect within the dental office. It seems that the doctor is busy in the […]
When a company invests in marketing, there is one goal in mind; to see results. One problem that many practices face when outsourcing marketing is that the different aspects of their marketing strategy are non-cohesive. Identity Dental Marketing is a one stop shop for dentists looking to expand their marketing productivity with our customized dental […]
You may not realize it but there are design trends for websites. We sometimes play this game in the office, where we guess the age a website was designed and then look up the date. We’re usually spot on. Just because your website looks bad today, doesn’t mean you weren’t happy with it 3 years […]
We’ve done a comparison with our competition. We’ve checked out their websites, marketing methods, and philosophies and deliberately decided to do things differently. Their website options may seem okay for the price. Get started for a couple thousand dollars, but end up paying $200-$500 monthly for hosting, maintenance, their content management system and “SEO”. But […]
The following list was created to stimulate thought and marketing creativity. It should help anyone to promote business by encouraging you to be marketing-minded! 50. Use Facebook to connect and keep in touch with your clients. 49. Make sure your website appears professional and modern, it’s your first impression! 48. Create an Email marketing campaign […]
So you know what you want to accomplish with your practice. You know who you are targeting. You know how you are going to do it. But, who are you? Giving yourself the proper branding is extremely important to the success of your business. For example, there may be 2 or more dentists in one […]