Ethical Dental Marketing

The Problem in Starting With Why

WHY? This has been a topic of many lectures, books and conversations in 2016. Simon Sinek’s book spread like wildfire in the dental industry. It’s difficult to admit this to some of my colleagues, but I didn’t love the book. Now, before you judge me too quickly, hear me out please. In my opinion, the premise […]

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Great Dental Logos

Great dental logos are simple. Simplicity, like that seen in the iconic Nike swoosh, the famous Apple or the Golden Arches is intentional. The simpler the logo, the more memorable, the better. Great dental logos use modern font. Sans serif fonts are trending currently and perceived as modern and chic. Cursive is no longer a […]

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Facebook: The Power of Engagement

More than 1.7 billion people use Facebook each month. It has become a platform that serves a wide range of functions. Facebook users share slices of life, both good and bad, with friends, family members, and other connections. When your patients visit your office, it is highly probable that they will post about their experience […]

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Evaluating Return on Investment

It’s important to have the ability to evaluate your return on investment. Automated call tracking phone numbers do not work. Often times patients can find your website from a mailer. Then call the number on the website. Perhaps they find you on Google, then visit your Facebook page before calling. Gone are the days when […]

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Happy Holidays!

The holidays are the perfect time to share your gratitude and warm wishes with the people who choose you as their dentist all year long. We can design your custom holiday card for only $250. We understand how busy this season can be. That’s why we are offering convenient options to meet the needs of […]

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Stop Living in the Past

  You may already know how first impressions work. Within seconds, the person you are meeting for the first time has already judged you subconsciously and made assumptions about your income level, personality, hobbies and more. Before patients ever make their way through your front door, they’ve already judged your business. They’ve done this in […]

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Are You Playing Possum?

Google’s latest algorithm update, known as “Possum,” includes substantial changes to the way local searches are processed. How this will impact your business depends largely on your internet marketing strategies. However, Possum has the potential to dramatically increase local search rankings for your business. Here are five important factors you should consider. 1. Prior to […]

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What do Millennials and Baby Boomers Have in Common?

Facial recognition is the ability to recognize and remember a person’s face. Our business and personal life depends on the ability to recognize others. This may be the reason that advertisements which feature a person’s face typically outperform those which do not. You’ve heard the saying that “sex sells”. This is the notion that people who […]

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Facebook like a Boss in 2016

We’ve all been told we need to be “on” social media. The truth is this feels confusing and frustrating to many dentists and doctors that simply do not have the time or desire to spend hours updating statuses or posting photos.  Below are 9 tips to controlling your Facebook page and social media presence without […]

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5 Tips for Terrific Testimonials

Patient testimonial videos are a surefire way to set yourself apart online as a top dentist in your area. Once you’ve scheduled a few of your happiest patients to record a video testimonial, you’ll want to maximize their time to create a strong, compelling video. We’ve detailed our 5 tips for executing compelling patient testimonial […]

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