New Year’s Resolution Check-In I’m going to say something that may shock you. January is almost over. If you are like me, you’re probably wondering where the time went. You may also feel a slight sense of guilt as you realize you’re not quite as far along in your New Year’s Resolution as you would like to be. As […]
3 Reasons Why You Hate Marketing That Are Really The Reasons You Should Love It It has been a long-held belief in the dental profession that there is no place for marketing in dentistry. Unfortunately, the marketing industry is not doing itself any favors when it comes to dispelling this myth in my opinion. For some doctors, it is the concern that marketing may be simply too much of an […]
Why Transparency Is So Important To Your Business Recently, I had some unexpected time on my hands and thought I’d check out the corporate optometrist near me. I was curious what kind of shenanigans I’d get to witness. After seeing specials for $35 eye exam, I didn’t have much to lose. Of course the exam was next to nothing and the eyeglass section […]
The Recipe For Successful Relationships: 1 Part Integrity, 1 Part Openness, 1 Part Trust Have you ever met someone who is incapable of admitting when they made a mistake? Whether it is from fear of punishment, or a simple unwillingness to believe that they could be wrong, this inability to apologize is a serious hindrance on your business growth. No one likes to mess up and admitting when you […]
Dental Marketing | Tweak Your Mindset For a More Positive Practice As you may have guessed, we spend a lot of time talking to dentists here at Identity Dental Marketing. One thing we hear frequently from our clients is the idea that “people don’t really want dentistry”. Whether it’s their time or their money, many doctors are under the impression that patients don’t want to spend […]
Dental Marketing | Your Actions Today Influence the Future of Your Business Last year, I hosted a live logo evaluation on Facebook. Doctors and clients would send logos for me to evaluate based upon my own personal preferences and my expertise in the field. The event went really well, with many enjoying the free guidance and fun atmosphere. A year passed and I nearly forgot about the […]
Identity Dental Marketing Celebrates 10-Year Anniversary Identity Dental Marketing Celebrates 10-Year Anniversary One of Dentistry’s Favorite Businesses Thanks Its Loyal Clients for Entrusting Their Internet Presence with Identity Dental Marketing September 22, 2019, CHICAGO, Illinois, Sept. 22, 2019 Identity Dental Marketing, a well trusted, custom dental marketing agency, announced today its 10-year anniversary. Having had the privilege to create more than […]
Dental Marketing | Turnover: A Punch to the Gut (A true story) It’s Thursday afternoon and you get a call. Your employee that called in sick is experiencing mental health issues. She’s going to need to take a medical leave. You support her, so decide to pay her for some time off. She tells you that she should be fine to return in a week. One week […]
Dental Marketing | Parenting and Business Leadership Parallels More than 5 years ago when I first became a parent, I remember feeling a great deal of pressure to choose between business and family. I chose both and I’m so glad I did. As my family was growing, so was my business and I found that all too often the lessons learned at home […]
Dental Marketing | Crippling Self-Doubt Embraced as Perfectionism In the past 5 years, I’ve made a regular effort to let go of perfectionism. Perfectionism at some level is alive and well in all of us, no matter how much we’ve retrained our brains. Some of our primal instincts have us hardwired to seek approval from others. We’re built to desire inclusion and praise. […]
