Article by: Grace Rizza, Owner of Identity Dental Marketing
If you haven’t yet realized, people value online reviews. Google reviews get substantial exposure and contribute to your SEO efforts. Often, our clients ask for tips to help them become more successful in gaining dozens and even hundreds of 5 star reviews online. Read on to for the simplest ways to implement a strategy that will boost 5-star reviews.
Step 1: Ask your patient about her experience. After each appointment, ask your patient if she had a nice visit today. If she seems happy with your service, communication and care, she will respond with positive feedback. Upon receiving that positive feedback, let her know how much she means to you. Let her know you enjoy seeing her and value her business.
Step 2: Create a script to request the review. Involve the reason for this request. “Cathy, thank you for the positive feedback. It’s always a pleasure spending time with you. We’re finding that reviews on Google are helping new patients to consider us for care. Would you please write a review for me today? It should only take a minute.”
Step 3: Make it easy for the patient. This can be done in one of three ways.
1.You can use an automation tool to automatically text the patient following their appointment. This text will ask about their satisfaction. After receiving positive feedback, it will automatically open to a page where the patient can leave her review. It’s very simple and has helped dozens of our clients gain hundreds of reviews on Google, Yelp and Facebook. Email: firstname.lastname@example.org for more information.
2. You can hand the patient a card with a link to a page on your website. Once visiting that page, they can click on the icon of the review site of their choice to leave a public review.
3. You can text the patient a link to your Google 5-Star Review link. We can create this for you.
Step 4: Thank your patient for her support.
Remember, the best way to get 5-star reviews is to provide 5-star service. Make the patient feel important. People will not remember what you said, but they will not forget how you made them feel.