Take a moment to examine your current logo.
What do you take away from its design? Your logo is not your brand. It is a part of brand identity, but it is not your brand. People are meant to identify your logo and instantly connect it with your brand and its overall message, without any further explanation. If your logo is giving off the wrong message, maybe it’s time to consider some change.
A good logo should be simple enough to be easily reproduced in multiple mediums and sizes. Your logo should look as good on a billboard as it does on your business cards. If a change in size alters the looks, then you probably need to redesign it. Logos are meant to serve as identification and if your logo looks slightly different in various sizes, people will identify them different. Fonts are very likely to do this if they are not properly designed. Imagine if McDonald’s logo looked like just a bunch of squiggly yellow lines when printed on a smaller scale. That’s why simplicity and versatility are the most important aspects of a successful logo.
One other key part of logo design is color. Psychological studies have shown that colors strongly affect human emotion. What kind of emotions do the colors of your logo invoke? Colors can create a positive or a negative impression of your company depending on the design. Your palette should not reflect your favorite color, but rather the right one to promote your brand. Blue is very popular for logos and is probably the best color for dentists. The reason is because blue is evokes trust and serenity, but is also dignified. It can represent purity, health, knowledge, trust, and sincerity. Other colors, such as black, white, and green can work too, but one color should generally be avoided; red. It can only be used sparingly, because of its intensity. Red is connected with anger and blood; two things that you want to avoid thinking about when considering a dentist. However, it can be useful as an accent, bringing text and images to the
foreground.
Although a logo mainly serves to identify, it should also connect personally with you and your brand. Don’t forget that that a logo may not be your brand, but it does represent your overall message. Logos also work best when paired with a strategic business name and tagline.
Many dentists like to incorporate an illustration of a tooth into their logos. They’re usually cute little caricatures, sometimes drawn with an oversized toothbrush. It’s popular, but it’s really overdone to the point where a tooth image no longer helps you stand out in the crowd. Teeth don’t speak for your brand’s overall mission. Good design work can include a tooth if you have your heart set on it, while keeping it professional.
Take another look at your logo.
Is it working for you the way it should? Your logo can make a big difference in the profitability of your practice, because if it’s not working for you, you are less likely to attract new patients. If you feel like your logo is having an identity crisis and you are unsure as to whether it is effectively delivering your message, Identity Dental Marketing can help you redesign and elevate your brand to another level.
Contact us: Identity Dental Marketing
