In many lectures, I’ve advised dentists on the power of having a community Facebook group. Once you become an established thought leader, it becomes easier to connect with the wonderful people in your community.
Building a successful group however, can be a very time consuming task. During this time however, many are glued to social media and looking for a positive way to connect with others. By starting and growing a group with the potential downtime you have currently, you can grow your influence and in turn grow your business once we return to work.
Start by choosing a name. I chose Bloomingdale Support Group (Don’t worry you can change this later). From there, add your local connections to become members. If you’re looking for a way to keep your team busy during time off, they can be given a daily goal for adding members to the group as one of their daily metrics (more in daily metrics in a future blog).
Once you’ve built the group, post at least 3 times per day and try to vary your content. Share one uplifting or positive message. Post something to make others laugh. Ask a question to generate interaction. Group provide greater organic (non paid) exposure than business pages. You’ll find over time, as your group members begin to know you, that they’ll eventually want to choose you for their oral health care.
This strategy is both beneficial to your community today (during these hard times) and in the future, when it’s time to bounce back.
Learn how I manage my Facebook group by joining here: https://www.facebook.com/groups/DentalMarketingWithGrace/
